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The Investigation on Determinants of User Acceptance of Social Networking Service - Research Proposal Example

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The aim of this research "The Investigation on Determinants of User Acceptance of Social Networking Service " is to establish the determinants for user’s acceptance for a social network service. The research determines the factors that drive people to a particular Social Network Service over others…
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The Investigation on Determinants of User Acceptance of Social Networking Service
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Download file to see previous pages As such, the SNS developers have to develop strategies that will attract more people. It is clear that people would prefer to work with SNSs that meet their current needs and those that have a personalized interaction. According to Romm-Livermore and Setzekorn (2009), one of the main factors that drive people into social network services is the connection the service creates with other people from all over the world. In addition to this, Caviglione et al. (2013) say that people are more attracted to a social network service if it is able to meet their needs and help them solve their needs.

With this understanding, the following research work takes a closer look at some of the determinants of user acceptance of social network services. As stated earlier, there are multiple SNS platforms out therefore but the main difference among them is the number of people who have signed up for the services. This aims to establish the main factors that drive people into a particular SNS and not any other.

The last decade has seen a dramatic takeover by the Social Network Services and slowly, the industry has been dominated with more and more platforms. However, there is a significant difference in terms of the number of users on each platform. By considering this, there are two categories; one group made up of the highest number and the second group of platforms that are almost unknown and have very few people. Matejic (2015) raises concerns about the dominance of Facebook and Twitter over the rest of the social media platforms. This raises the question as to what really drives people into these platforms.

In addition to this, it is important to analyze the impacts of Social Network Services on society in general. In this, both the benefits and negative impacts should be considered.  According to Sénac et al. (2013), there is no doubt the Social Network Services have transformed how human beings interact, created new business opportunities among other benefits. Nonetheless, the same has seen the emergence of other negative issues such as wide-spread immorality, misuse of freedom of expression, violation of individual privacy, abuse of human rights among others. One might wonder whether these two aspects are the main driving force for people to join a specific Social Network service.  ...Download file to see next pages Read More
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