RocketBoom Project Issues - Essay Example

Rocketboom has an organizational structure that differs from traditional television programs that feature a unidirectional structure. It targets international audiences by engaging them in discussions and various formats and platforms (VCTV, 2007). The Rocketboom video covers the top and new stories with a bias on international arts and weblog drama. It presents the videos online and also distributes them via RSS. The firm’s content can also be accessed via its website, iTunes, and subscription through emails. The availability of its content online gives it a larger audience than television companies. Unlike traditional televisions that spend heavily on production, it uses simple facilities to compose their content (DeVilla, 2006).

Failure to understand the concepts of IT and business would have deprived it of the opportunity to thrive in the hostile market. As discussed above, most traditional television companies fail to register growth because of their limited knowledge or lack of using IT exhaustively. A lack of business skills would have seen the company collapse at an early age because of poor management.