Wireless and Mobile Technologies - Case Study Example

One of the ways that organizations use wireless technologies to improve business efficiencies is by the development of mobile and computer applications that allow customers to access their services. The technologies are also used in e-commerce where customers can order for goods and services online and give their feedback (Smyth & Institution of Electrical Engineers, 2004. At the same time, mobile and wireless technologies improve business efficiency when used to send important information to the customers regarding the company’s products and services.

In other words, it improves communication and, therefore, enhances business communications. Many businesses use wireless and mobile technologies to interact with their domestic and international customers, especially in the modern era of globalization. Delta implemented a number of wireless and mobile technologies. It installed an in-flight Wi-Fi on the domestic flights as well as smartphone apps with smart features such as tracking of baggage and customer check-in (News.delta.com, 2015). The mobile and wireless technology also include the customer care service via Twitter that runs for 24 hours.

Customers also have the ability to book tickets directly from Facebook. The wireless and mobile technologies utilized by Delta help to improve business efficiency. Through the Twitter customer care, customers can be served quickly from the comfort of their homes. The online booking service also helps to reduce transportation costs for the customers to the booking offices. Likewise, the mobile tracking system helps to recover lost and stolen goods. This improves the reliability of the organization to the customer.

The technologies also help to ensure that many customers can be served within a short duration. This is unlike the case where all the customers are required to visit distinguished offices to get the services.