Current Issues in Information Technology - Essay Example

Current Issues in Information Technology Project Use of social media in business of the overall aims of the research Internet hasbecome one of the integral tools used in everyday life communication, registering an increase in usage in the last couple of years (Qualman, 2012; Barnes et al., 2009). The focus of this research will be to highlight the evolution of marketing strategies within businesses as it relates to communication based on the influence of social media. This research focuses on the fact that all companies in the current society whether small or big sized, requires social media services for the purposes of adapting their business models to the competition within the market (Zappalà and Gray, 2006; Zarrella, 2009).

The study will analyze and evaluate the impact of social media on business performance. In this case, the social media provides a platform for doing business where business companies can reach greater market and make their products and services visible on the global scale. The invention enables all companies to reach target market at minimized costs, therefore providing opportunity for competition on an equal footing for small sized businesses (Gilmore and Altan-Erdem, 2008; Baker and Hart, 2007; Barker et al., 2013). Objectivesi.

To examine the concept of social media strategies in business processesii. To evaluate the impact of social media on business operationsiii. To assess the effects of social media in relation to business to business and e-commerce in generaliv. To identify the extent to which organizations use social media as a platform for gaining competitive advantage within the marketData sources The overall research design for this study will be more descriptive in nature applying semi-structured interviews and surveys to solicit information from participants (Bryman and Bell, 2011; Strauss and Corbin, 1998).

Primary research will include semi-structured interviews with business managers from different departments such as sales and marketing. Secondary research will be used in the analysis of company policies and providing background on organizations under study. At the same time, the method will examine information communication technology evolution within the corporate sector (Wilkinson, 2003; Kuter and Yilmaz, 2001; Patton, 2002). Brief Timeline Time (Week)Activity1-5 weeksDesk research5th -7th WeekFieldwork8th week Availing both qualitative and desk research reports9th week Development of the questionnaire10th week Pilot11th weekPilot debriefing12th -13th week Quantitative stage 13th -14th week Coding and data preparation14th week Analysis16th week Compiling of the report17th -19th week Presentation of the final reportReferencesBaker, M.

, & Hart, S. 2007. The Marketing Book. London: Routledge. Barker, M., Barker, D., Borman, N., & Neher, K. 2013. Social Media Marketing: A strategic approach. Connecticut: South-Western CENGAGE LearningBarnes, C., Blake, H., & Pinder, D. 2009. Creating & Delivering your Value Proposition. Kogan Publishers: London Bryman, A., & Bell, E. 2011. Business Research Methods. Oxford: OUPGilmore, W., & Altan-Erdem, S. 2008.The Future Of Online Internet Marketing: A Solution To Behavioral Marketing Using Biometrics.

Journal of Business & Economics Research, 6.2 (2), 23-26.Kuter, U., & Yilmaz, C. 2001.Survey Methods: Questionnaires and Interviews. Universityof Maryland, Maryland, USA.Patton, M .2002. Qualitative research and evaluation methods. 3rd ed. Sage Publications, CaliforniaQualman, E. 2012. Socialnomics – how social media transforms the way we live and do business. John Wiley & sons, Inc. Hoboken, New JerseyStrauss, A., & Corbin, J. 1998. Basics of Qualitative Research Techniques and Procedures for Developing Grounded Theory.

Cambridge, McGraw HillWilkinson, D. 2003. Using Research Instruments: A Toolkit for Researchers. Routledge FarmerZappalà, S., & Gray, C. 2006. Impact of e-commerce on consumers and small firms. Ashgate Publishing Group, Aldershot, UK Zarrella, D. 2009. The social media marketing book. O’ Reilly Media, Inc. Sebastopol, California