Free

Current Issues in Information Technology - Essay Example

Comments (0) Cite this document
Summary
Internet has become one of the integral tools used in everyday life communication, registering an increase in usage in the last couple of years (Qualman, 2012; Barnes et al., 2009). The focus of this research will be to highlight the evolution of marketing strategies within…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Current Issues in Information Technology
Read TextPreview

Extract of sample "Current Issues in Information Technology"

Current Issues in Information Technology Project Use of social media in business of the overall aims of the research Internet hasbecome one of the integral tools used in everyday life communication, registering an increase in usage in the last couple of years (Qualman, 2012; Barnes et al., 2009). The focus of this research will be to highlight the evolution of marketing strategies within businesses as it relates to communication based on the influence of social media. This research focuses on the fact that all companies in the current society whether small or big sized, requires social media services for the purposes of adapting their business models to the competition within the market (Zappalà and Gray, 2006; Zarrella, 2009). The study will analyze and evaluate the impact of social media on business performance. In this case, the social media provides a platform for doing business where business companies can reach greater market and make their products and services visible on the global scale. The invention enables all companies to reach target market at minimized costs, therefore providing opportunity for competition on an equal footing for small sized businesses (Gilmore and Altan-Erdem, 2008; Baker and Hart, 2007; Barker et al., 2013).
Objectives
i. To examine the concept of social media strategies in business processes
ii. To evaluate the impact of social media on business operations
iii. To assess the effects of social media in relation to business to business and e-commerce in general
iv. To identify the extent to which organizations use social media as a platform for gaining competitive advantage within the market
Data sources
The overall research design for this study will be more descriptive in nature applying semi-structured interviews and surveys to solicit information from participants (Bryman and Bell, 2011; Strauss and Corbin, 1998). Primary research will include semi-structured interviews with business managers from different departments such as sales and marketing. Secondary research will be used in the analysis of company policies and providing background on organizations under study. At the same time, the method will examine information communication technology evolution within the corporate sector (Wilkinson, 2003; Kuter and Yilmaz, 2001; Patton, 2002).
Brief Timeline
Time (Week)
Activity
1-5 weeks
Desk research
5th -7th Week
Fieldwork
8th week
Availing both qualitative and desk research reports
9th week
Development of the questionnaire
10th week
Pilot
11th week
Pilot debriefing
12th -13th week
Quantitative stage
13th -14th week
Coding and data preparation
14th week
Analysis
16th week
Compiling of the report
17th -19th week
Presentation of the final report
References
Baker, M., & Hart, S. 2007. The Marketing Book. London: Routledge.
Barker, M., Barker, D., Borman, N., & Neher, K. 2013. Social Media Marketing: A strategic approach. Connecticut: South-Western CENGAGE Learning
Barnes, C., Blake, H., & Pinder, D. 2009. Creating & Delivering your Value Proposition. Kogan Publishers: London
Bryman, A., & Bell, E. 2011. Business Research Methods. Oxford: OUP
Gilmore, W., & Altan-Erdem, S. 2008.The Future Of Online Internet Marketing: A Solution To Behavioral Marketing Using Biometrics. Journal of Business & Economics Research, 6.2 (2), 23-26.
Kuter, U., & Yilmaz, C. 2001.Survey Methods: Questionnaires and Interviews. University
of Maryland, Maryland, USA.
Patton, M .2002. Qualitative research and evaluation methods. 3rd ed. Sage Publications, California
Qualman, E. 2012. Socialnomics – how social media transforms the way we live and do business. John Wiley & sons, Inc. Hoboken, New Jersey
Strauss, A., & Corbin, J. 1998. Basics of Qualitative Research Techniques and Procedures for Developing Grounded Theory. Cambridge, McGraw Hill
Wilkinson, D. 2003. Using Research Instruments: A Toolkit for Researchers. Routledge Farmer
Zappalà, S., & Gray, C. 2006. Impact of e-commerce on consumers and small firms. Ashgate Publishing Group, Aldershot, UK
Zarrella, D. 2009. The social media marketing book. O’ Reilly Media, Inc. Sebastopol, California Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Current Issues in Information Technology Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Current Issues in Information Technology Essay Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/information-technology/1676578-current-issues-in-information-technology
(Current Issues in Information Technology Essay Example | Topics and Well Written Essays - 250 Words)
Current Issues in Information Technology Essay Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/information-technology/1676578-current-issues-in-information-technology.
“Current Issues in Information Technology Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/information-technology/1676578-current-issues-in-information-technology.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Current Issues in Information Technology

Current Issues for Strategic Information Systems Report

...?Current Issues for Strategic Information Systems Report Table of Contents Executive Summary Strategic information systems play a significant role in the business development because they allow the business organizations to change their strategies according to changing business environment. In addition, in order to gain a competitive edge the use of strategies information systems has become essential for the organizations. In fact, the strategic information system allows an organization to quickly respond to a change in its business environment. Thus, in the absence of a strategic information system an organization cannot...
9 Pages(2250 words)Coursework

Current Issues for Strategic Information Systems Report

... Table of Contents Executive Summary 3 Introduction 3 Review of the Current IS and Future Technologies at GLM 4 The Current GLM’s IS 4 Future Technologies 4 GLM Structure 6 GLM Business Model 7 GLM Culture 7 Suggestions for Improvement 8 Cloud Computing: Software as a Service (SaaS) 8 ERP Microsoft Dynamics AX 9 Surado CRM Software 9 Risk Analysis 10 Outline of Additional Costs 12 Recommendation 12 Conclusion 12 Appendix 1 16 Executive Summary This strategic information technology systems reports seeks to provide a comprehensive analysis of three important technologies that may improve the business operation and performance at Greens Line Mouldings (hereafter GLM) in the future. In analyzing the technologies, the report emphasizes... . The...
8 Pages(2000 words)Essay

Current Technology

...?Wi-Fi Introduction A Wi-Fi is the type of internet network whose nodes are interconnected without any wires, and the remote transmission of information takes place by means of radio waves at the physical level (Wysocki 2005). Since all current high speed wireless networks are using IEEE standards, especially 802.11g, the term Wi-Fi is used to distinguish wireless networks from other traditional wired networks. This paper discusses how Wi-Fi works, what are its advantages and limitations, and what the future holds for this technology. 2. How it Works? Before getting started, it is important to have respective service packs installed in the PC. A service pack is “a service pack is a...
4 Pages(1000 words)Assignment

Ethical Issues of Information Technology

...work] Ethical Issues of Information Technology Exactly two decades ago, Richard Mason (1986) had d four ethical issues of the information age which were privacy, accuracy, property, and accessibility. The questions ran simpler this way - What secrets can people keep and not be forced to reveal to others Who is held accountable for the authenticity and truth of information Who are considered owners of information What information does anyone have a right or a privilege to obtain (Mason, 1986). The explosive development of communications technology, however, brings into view challenges of...
10 Pages(2500 words)Essay

Current Issues

...women to become entrepreneurs, which effectively means that the organization is not a learning organization. A learning organization would effectively deal with gender issues with compassion and understanding. When women return after long absence, they have to be updated on the new skills to catch up with the trends. Everyone is a learning organization should collectively learn together, but women are only frowned upon. Women are under stress to perform as well as men. There is discrimination in information sharing also, which keeps women away from involvement. There is no individual development, no teamwork and no group feeling in such organizations. Change is difficult but not impossible. Change can...
10 Pages(2500 words)Essay

Social and Professional Issues in Information Technology

...and sharing out on general issues of life. According to Edutopia, discussion boards are important in reflection, critical thinking, and demonstration of knowledge (“TeacherStream,” 2009). Moreover, discussion boards are full of exciting, interactive, and educative sessions. Through discussion boards, I was up to date with the worldly news because at some forums those were some of the issues discussed. In addition, discussion board increased my academic knowledge because one of the discussion boards I joined, the forum majored on important professional issues in computer and technology field. Thus as Sahu indicates discussion boards are forums meant to enrich learners...
1 Pages(250 words)Assignment

Assignment on Current Information Technology

.... Sensibly, the fundamental aspect for the success of the R& D management is to invest adequately in ensuring that competitive edge is sustained. On the other hand, pacing of this technology is significant in all sense, as it remains the sole criteria of differentiating both the leaders in the market in terms of firms and products. There is need to balance the technology management with other attributed support key technologies to uphold current competitive position and through pacing with the aim of creating future vitality. It is imperative to note that most firms drag in implementing perfect means of pacing the technologies because of either lack of...
5 Pages(1250 words)Assignment

Ethical Issues within Information Technology

...issues, these can be ranked as the following order: Privacy, Security, Control, Ownership and Accuracy. Privacy, security and control are three most important parameters for reducing the practice of hacking (George, 2008). Computer crime, viruses, hacking, piracy, plagiarism these are very serious impact on the field of information technology. Current stake holders are suffering from these practices and future stakeholders will suffer also from such mal practices. So unwillingly they will not invest money in this field. At the part of recommendation this can be stated that Government should implement more strict rules and regulations regarding usage of...
2 Pages(500 words)Essay

Information technology and employment issues

...Information Technology and Employment Issues Introduction According to studies, ever since technology came into existence, people have always lived in fear. This is because most people believe that with the introduction of technology there are high chances of losing their jobs (Miller & Atkinson, 2013). According to predictions made by economists, although this innovation will result to improvement of productivity, there would be many effects in the case of employees. The fact that employees were always in fear of losing their jobs to machines, this was not the case for organizations. On the contrary, many organizations were pleased with the innovation...
5 Pages(1250 words)Essay

Ethical Issues in Health Information Technology

...Ethical issues in health information technology affiliation Ethical issues in health information technology Task In the administrative medical care background, there is an incessant presence of moral issues entrenched in daily activities. With the development of information systems, one ethical or moral concern that repeatedly presents itself to the administrator is the information confidentiality. Information confidentiality refers to what is privileged, secret or private. Handling confidential information in the health care system needs a high degree of...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Current Issues in Information Technology for FREE!

Contact Us