Effects of social media on the real estate industry - Essay Example

Effects of social media on the real e industry Effects of social media on the real estate industry Many individuals would agree that social media is developing as one of the easiest marketing forms for typical retail services and products. It also represents enormous chances prospective for businesses. For most individuals, buying a home is a thing done once after ten years at most. Selling of real estates is the kind of business benefiting from constant streams of new prospects (Crowston, K., & Wigand, 1999).

Social media enables real estate agents to build reputation of their business. This enables them in attracting new clients. Moreover, social media enables them in networking in the real estate industry (Wigand, 2003). Social media makes it easy to reach out to more individuals but it does not assure that these individuals will purchase from you (Huertas, 2012). A business needs to work on still setting up its social media framework. After doing so, the business needs to work more until it gets the needed results.

Knowing how to use social media needs a period of engaging more on hands giving a business the idea of how social media can assist it in succeeding given the problems faced by the business. In conclusion, social media has made it informal and quicker for real estate agents to connect with their clients. It has given them a way of engaging individuals in their precise area and allowing them to inform their clients. Additionally, social media helps real estate agents to constantly post new releases and engage daily by responding timeously to their clients and potential buyers.

It is clearly seen that social media has enabled real estate agents to build good relationships with prospective home buyers. References Crowston, K., & Wigand, R. T. (1999). Real estate war in cyberspace: An emerging electronic market?. Huertas, E. (2012, May 15). “Grow your Real Estate business using Social Media.” Social Media Today. Retrieved October 21, 2014, from http://www.socialmediatoday.com/content/grow-your-real-estate-business-using-social-media Wigand, R. T. (2003). From the Residential Real-Estate Industry.