Using E-book in higher education - Essay Example

Computer sciences and Information technology [Coarse Theory of Reasoned Action TRA refers tothe intuition of the behavior that can be analyzed through the intention of the person regarding performing a behavior (Masrom, 2007). The intention can be examined on the basis of two major facets which comprise drawing the judgment through individual attitude and social environment in respect to the consequence of the behavior, and this phenomenon is also known as subjective norm (Ajzen & Fishbein, 1980).

As according to Masrom’s prospect, the two essential constituents of intention embrace dominance and guided human activity (Cavanaugh, 2004). Different assessments that have been done in regards have supported Masrom’s piece of thought according to which normative beliefs and behavioral beliefs acts as a building block in terms of analyzing the certain action (Ros, 2004). Theory of Planned BehaviorTheory of Planned Behavior formulated as the addition of the Theory of Reasoned Action (Hashim & Adviser-Eisner, 2011).

It deals with the consequences related attitude towards behavior and subjective norms along with the additional module of behavioral control that comprises the problem such as the lacking of control on the consciousness (Stone & Baker-Eveleth, 2013). Theory of planned behavior includes an array of intentions and behaviors. In the light TpB, it can be stated that, Perceived behavioral control significantly influence the decision making of an individual through behavioral intention (Eagly & Chaiken, 1993).

Technology Acceptance ModelTechnology acceptance model was formulated by Davis in 1986 (Ajzen, 1991). It deals with the evaluation of the appropriateness of the certain Information System by analyzing the acceptance behavior of the target users, in order to make advancement and improvement which means to be equally acceptable and adequate for the users of different IT applications (Davis & Venkatesh, 2004).Attitude toward using the E-BookAs according to the Tam model which summed up attitude in terms of the set of destructive and productive emotions of the person that generated as the result of performing a target behavior such the greater PU’s and PEOS’s that considerably have more positive impact in the mind of the end user (Davis & Venkatesh, 2004).

Although, the Technology acceptance Model became modified in which attitude buildup became eliminated. After the elimination of the consequence of attitude from TAM, behavioral intention again embedded to be majorly influenced by two beliefs of the end user (Eckhardt, 2009).Behavioral IntentionAccording to the TAM, behavioral Intentional extensively manipulated by means of perceived attitude (Chong, Lim & Ling, 2009). Due to which it can be stated that increased PU and positive attitude of the end user towards a particular system would have more approach towards the end user (Fishbein & Ajzen, 1997).

Social InfluenceAccording to the study of the social psychology, it can be said that subjective norm or public influence brings the distinctive impact on behavior intention that can be explained as individuals are not sure about a certain behavior and regarding outcomes then they might select the behavior to be performed (Venkatesh, V., et al., 2003).Content QualityContent quality act as the major constituent of the E-Book, utilization of E-book depends upon the quality of its content. According to the researchers, annotation, draw notes, bookmarks, facility to the highlight act as a key element that makes the book more attractive to its readers.

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