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Analysis - Case Study Example

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An e-marketplace is a particular location that exists in the internet where companies can be able to acquire or disseminate information, take part in transactions or collaborate in one way or another (Grandinetti, 2008). In most cases, they enable the companies to acquire new…
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Case Study Analysis
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Topic: Case Study Analysis E-marketplaces associated with Raffles Hotel An e-marketplace is a particular location that exists in the internet where companies can be able to acquire or disseminate information, take part in transactions or collaborate in one way or another (Grandinetti, 2008). In most cases, they enable the companies to acquire new suppliers or buyers for their products while creating streamlined trading networks that ease negotiations, settlement as well as delivery. The e-marketplaces that are associated with raffles are raffles.com, which is a diversified corporate portal that is concerned with the business to consumer segment and introduces the customers to the company itself as well as the products that it deals with.
As far as business-to-business dealings are concerned, the available e-marketplace for Raffles is hospitalitybex.com that is directed at the hospitality and service industry, which was developed together with a number of strategic partners with the aim of offering a solution to making the procurement process efficient. It also enables the organizations that are in the hospitality and service industry cut costs in the supply chain by getting rid of any inefficiency (Turban, King & Lang, 2009).
EC mechanisms used by Raffles
In its e-marketplaces, Raffles takes advantage of the fundamental qualities of the luxurious Raffles Hotel products to engage with the audience that is available online while having a defined and clearly constructed navigation system that has developed a corporate portal. Founded on the strategies that are specific to individual hotels, the audience that is targeted and the product mix, the navigation of the website reflects a hierarchical structure. Each of the sections stands for an order of authority that assists in laying out the organization of the web site while moving the users of these websites with ease in the direction of a set of services that include the reservation process. Raffles has also come up with electronic catalogues as well as having e-procurement that utilizes reverse auctions as mechanisms that assist it in being successful.
Other EC mechanisms for Raffles
Raffles can continue taking advantage of the increased market efficiencies by making sure that it expedites and enhances the functions that it is associated with while making sure that is greatly reduces the costs that are linked to reducing the associated costs. Raffles can further improve the search engines; e-auction and payment gateways that it deals with so that it can further enhance the success of its e-marketplace.
EC business models used by Raffles
The business models that are utilized by Raffles and associated with supply chains include the integrated make-to-stock as well as the continuous replenishment. The integrated ma-to-stock is a model that allows the tracking of the demand of the customer to ensure the production process can be able to restock the inventory of the finished goods while in the continuous replenishment model, the inventory is replenished the moment it goes below a particular level (Turban, King & Lang, 2009). This needs a cooperation and communication with the suppliers as well as the intermediaries and there is always need to plan replenishment distributor channels.
Transactions conducted by Raffles
Raffles normally deal with a number of transactions as far as their marketplace is concerned that cover both the business-to-business dealings as well as the business to customer dealings. These transactions include reservations that are made its customers through the portal that it has been able to create as well as an online store that deals with Raffles products. It also conducts procurements through the websites and these have been considerably improved as well as product sourcing, making negotiations, payment and reporting.
References
Grandinetti, L. (2008). High performance computing and grids in action (1st ed.). Amsterdam:
IOS Press.
Turban, E., King, D., & Lang, J. (2009). Introduction to electronic commerce (1st ed.). Upper
Saddle River, NJ: Prentice Hall. Read More
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