Social Media Goes Corporate - Essay Example

Clearswift is a company that specializes in information security. It is a most sought-after company by other business establishments hence it functions worldwide. It provides cyber solutions which are adaptive in order to allow their clients to secure the critical data in their establishments from either external or internal threats. The company provides different products depending on the client's need. The first product it provides is the Clearswift secure email gateway. This is a highly effective product that from 50 to 50,000+ users. This product neutralizes viruses, mitigates spam, and prevents data leaks

            The second product is the Clearswift content inspection engine (SDK). This is high performance engine that recognizes data compressively. The product checks and verifies data integrity, malware detection, and detection of active content among others. Another product the company offers is information governance where it manages risk, cost, and security on behalf of its clients. Another product is the clear secure exchange gateway that allows for all emails in the organization’s cyberspace to be inspected through deep content inspection. It also provides a Clearswift secure ICAP gateway. This is a product that maximizes web security that is existing through the use of ICAP (Clearswift 2013). It improves browsing of the internet by minimizing loss of data, and protection from attacks and exploits from external sources through the application of intelligent web filtering.

Prediction for Social Networking for the year 2020

            Social networking by the year 2020 will have progressed in terms of both technology and usage. This is with regard to the trends that social networking is taking currently. By the year 2020 social networking will have replaced many basic day-to-day activities both on a professional and personal level. At the professional level, social networking will have revolutionized the business sector where it may be possible to find that people no longer go to offices since they can have business transactions, conversations, and meetings through social networks. For example, when someone is feeling ill, they need not visit the hospital every now and then. Apps will have come out that one can monitor things such as temperature, heart beat, sugar level, and blood pressure and even give a diagnosis.

            However, this advancement in social networking will be presented with an ethical dilemma. This is so since social networking is replacing basic human activities that are crucial in a social setup (Postman (2009). For example, people will no longer visit each other or meet for dinner or coffee in order to have a conversation. This is so since they will be doing that through social networking.