Keeping a Competitive Edge on the Marketplace - Coursework Example

 There are many ways of stamping competitive advantage in the market place. As a result, to establish the competitive edge in the market place is a crucial aspect in the market control. To establish the brand loyalty in a company is one of the ways to stamp competitive advantage in the market. This means that the company has to make its consumers become loyal to the products in the market. Continual innovation in the company products especially the software gives companies a competitive edge.

The evolution of the company services in the market makes the consumers have the pleasure to keep on hoping for better products that the company offers maintaining the interest in the company (Eisenach et al, 1999). Another way to create the competitive edge in the market is through hiring connected members if the market is made up of large corporations. This boosts the time one meets and secures contracts. Moreover, companies can promote the competitive edge by giving the customers longer contracts and incentives in order to maintain the customer.

With good incentives and customer contracts that are longer gives the competitor a hard time to lure customers into their services. For instance, Microsoft uses brand loyalty to maintain the competitive edge where they provide to the customers the windows OS on purchase of their products. On the other hand, they are using the incentives they provide with the products one buys from the brand making the users more inclined to their products. Another company that stamps competitive advantage in the market place to gain the market share by this ways is Luis Vuitton.

They give the consumers quality in the products maintaining their loyalty (Kurtz, & Boone, 2014). By hiring good designers with experience the company stamps more credit in the market as its consumers incline to the designers they love. This is also employed in software and app producing companies like Google. Google further asserts its market presence by production of better apps and advances in the product upgrades making the consumers glued to the progressive services (Kurtz, & Boone, 2014).

References Eisenach, J. A., Lenard, T. M., & Progress & Freedom Foundation (U.S.). (1999). Competition, innovation, and the Microsoft monopoly: Antitrust in the digital marketplace : proceedings of a conference held by the Progress & Freedom Foundation in Washington, DC, February 5, 1998. Boston, Mass: Kluwer Academic Publishers.Kurtz, D. L., & Boone, L. E. (2014). Boone & Kurtz contemporary marketing.