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Corporate Blog and Details - Assignment Example

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The assignment "Corporate Blog and Details" states that generally corporate blog is published by the organizations with the purpose of achieving its objectives (Wackå, June 18, 2004). In the case of Stormhoek Vineyards also, the corporate blog was used to achieve its objectives. …
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What was the hosts’ blog used for?
The host blog was used for finding out 40 to 60 hosts for each wine tasting dinner event. It was actually a part of the company’s marketing campaign.
What capabilities were introduced by the mashups?
Mashup software was used for integrating the events’ location map into Wikipedia. The mashup software made this map so interactive that it enabled guests to reserve or to get confirmation of the reservation or to make any query by just clicking an event on the map. Mashup even enabled the guests to receive photos of hosts and the house.
How did the wiki help in communication and collaboration?
The wiki was used to manage customer relations. Information regarding location and contact were there on the wiki for each volunteer. There were wine-related cartoons, advertisements on the wiki. Even an interactive location map was integrated with wiki so that guests can make their reservation and get other information.
5) Why do you think web 2.0 technologies were successful in increasing sales?
Web 2.0 technologies have redefined the World Wide Web communication by permitting users to comment on a blog or create content (Gonzalez, April 6, 2008). This has enhanced the quality of interaction. Stormhoek used blogs to find out the hosts and guests for 100 wine tasting events which would increase their sales. This increase in the sale was due to the proper use of blog which was created and operated with the help of web 2.0 technologies.
What is blogspam and why is it a problem?
Blog spam refers to random comments posted automatically by marketers for the purpose of promotions. It is a problem because it is an illegal use of somebody else’s blog to get more clicks. Blog spam gets the traffic away from the original blog to the visitor’s blog (Hill, 2006). Read More
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