Nobody downloaded yet

Use of Digital Media within Organisations - Case Study Example

Comments (0) Cite this document
Summary
Use of Digital Media within Organisations
The case I chose “Sir Richard Branson’s Virgin Media”, illustrates the impact that the use of digital media has had on organisations over the years of implementation…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Use of Digital Media within Organisations
Read TextPreview

Extract of sample
"Use of Digital Media within Organisations"

Download file to see previous pages In the recent years, facing stiff competition in industries and the high need to cut costs while still maintaining efficiency in businesses has seen the rapid growth and development of digital solutions for businesses. A key area in which digital media has greatly been used by the various businesses is communication. Communication is a critical success factor in the business world and hence the development and improvement of digital media such as web videos, availability of e-books and social media have been key turnaround factors for business organisations. In the above mentioned case study involving virgin media, it is demonstrated beyond reasonable doubt that the use of digital media has a positive rather than negative impact on the performance of an organisation depending on the overall objective for the incorporation of digital media was. Here, the objectives of the study were to raise awareness of Virgin Media HD football packages through online mobile marketing and this was specifically targeting the users of iPhones. The brand basically wanted to use a new, innovative and creative mobile marketing form in a bid to get the attention of football fans browsing the Guardian mobile internet website. Virgin media was working I partnership with an advertising agency, 4th street advertising. The main objective that was to be achieved was to get the information on virgin media HD football channels to a specific target audience which was football fans who owned iPhones. This was done through the execution of a well laid out strategy that involved exposing the target audience to the advertising message and a clear action that encouraged the recipients to learn more about the products and services offered by virgin media. Additionally, the advertisement campaign provided value addition with a calendar sync option that enabled the users with a fixture list of all games to be televised of the English Premier League. The intended purpose was to improve customer loyalty and give then pride in being virgin customers. The banner bearing the campaign on the website was easy to use and access and it provided users with two calls-to-action. “Find out more about Virgin Media Football Packages” and “Sync televised games with calendar”. The call to action that allowed the audience to find out more about various other packages offered allowed the organisation to put across all or other products that the potential clients may not have been well aware of. The results obtained from the implementation of digital media in communicating to the target audience produced splendid results for Virgin Media. The creative execution drove high interactivity with the brand from the target audience. During the quarter to December after the launch of the digitized media in August, Virgin added over 100,000 Sky premium subscribers to reach a total of 725,000. As depicted clearly, clear and simple messages via digital media are a really positive way to communicate to potential customers. I chose to break down the in depth analysis of the effect of digital communication in this above briefly introduced scenario within in topics that depict every step of the process. Goal of Organisation The goal of Virgin media, according to the scenario, was to raise awareness of Virgin Media HD football packages that were in store for avid football fans via mobile advertising and targeting specifically iPhone users. The brand aimed to employ innovative ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Use of Digital Media within Organisations Case Study”, n.d.)
Use of Digital Media within Organisations Case Study. Retrieved from https://studentshare.org/information-technology/1485233-use-of-digital-media-within-organisations
(Use of Digital Media Within Organisations Case Study)
Use of Digital Media Within Organisations Case Study. https://studentshare.org/information-technology/1485233-use-of-digital-media-within-organisations.
“Use of Digital Media Within Organisations Case Study”, n.d. https://studentshare.org/information-technology/1485233-use-of-digital-media-within-organisations.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Copyright in digital media
... May Copyright in Digital Media: Pros, Cons, and Alternatives to Existing Copyright Laws Before the advent of computers,mobile communications, the Internet, and digital media copying tools, copyright issues were much simpler. Copyright law is based on the Constitution, a product of the Founding Fathers’ concern for private intellectual property. The Constitution gives Congress the power “to promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries” (Ratner). Since then, copyright rules and regulation have evolved to catch up with technological changes (Picker). The 1998 Digital Millennium Copyright Act (DMCA) embodies... in...
10 Pages(2500 words)Essay
Digital Media for Design
...?Digital Media for Design Digital media, often referred as new media, is broadly used in all kinds of human activities and professions today. Digitalmedia possesses very distinctive characteristics from the analogue media. In the essay, The Language of New Media by Lev Manovitch, the author defines the term digital media and distinguishes it from the analogue media. He asserts, “New media is analogue media converted to a digital representation. In contrast to analogue media which is...
3 Pages(750 words)Essay
Use of digital technology
...Use of Digital Technology Rushkoff’s Program takes an equation of balancing the effects of technology for humanity. The program examines why it is necessary to view both ends of either programming technology or the effects of the technology itself. Rushkoff maintains that despite the fact that a lot has been commented on the effects of internet, whether bad or good, the society already has the internet to deal with its effects. Notably, the effects of technology can be either positive or negative depending on the application under consideration. Additionally, Rushkoff poses two critical concerns that are focused on whether to direct the technology or live under the direction of the technology (Engdahl...
4 Pages(1000 words)Essay
Digital media research
...now reach thousands of fans via Facebook, text messages, and email. This means that the business can send messages to consumers by just the touch of a button. In addition, the consumer can get back and give feedback. The use of digital media results in the use of new technology, in the creation and support of the media. New technology could act as an asset for the business. By, using laptops and smart phones to access digital media, the businessman can also influence other business areas positively. For instance, using mobile technology to communicate with the customers can also be...
4 Pages(1000 words)Research Paper
Digital media in China
... Digital Media in China The recent modernization in china has resulted to unprecedented media digitization. The pace of technological advancement experienced in china is different from other section of the globe. This has also led to increased rate of digitization different from the rest of the globe. Consequently, digitization has transformed the range of information and public opinions for millions of people not only in china but for the rest of the world. Research carried out show that there are over 500 million internet users in china, over 100 million broadband subscribers, and more than a billion mobile phone users (Open Society Foundations 1). However, the use of the internet is yet to get close to a billion people in china... sites...
4 Pages(1000 words)Essay
Digital Media Assessment
...Digital Media Assessment For over years that have passed, media and technology played an important part in shaping the lives of the society. Every business establishments, institutions such as schools, play or game areas have been using technologies that will make their life easier, convenient and faster. (Miller, 2005) Since digital media has introduced to the consumers it has gathered numerous critical thoughts, evaluation and different observations on how these can affect the society especially the children who are exposed to it. As it was told, globalization has greatly influenced everything in the system of each and every living...
6 Pages(1500 words)Essay
Digital Media Essay
...claims that the digital media helps to present narratives in a new way yet considering the discussion of the central focus of digital media, narratives according to Manovich is far from the essential element of digital storytelling (Manovich, 1996). Digital cinema seems to have redefined the identity of cinema as with digital cinema, simulation of all real events could be done without necessitating real physical space events to occur and be recorded within photographic limitations. Cinema has been seeing what is widely called a digital revolution in which the computer is...
11 Pages(2750 words)Essay
Digital Media
...my adolescent son, sprawled on the living room rug, watching a baseball game on our big-screen television, listening to techno on his CD-player, and writing e-mail to his friends. At the moment, the technologies aren't talking to each other. They're on different sides of the room. But, it doesn't really matter very much in cultural terms: consumers are already using different media and their contents in relation to each other. Sociologists are starting to refer to the "N Generation," the "Net Generation," or "Gen.Com", children who have come of age in relation to interactive technologies and digital media and who operate under the rather bold assumption that they can be...
6 Pages(1500 words)Essay
Power And Culture Within Organisations
...Power and Culture within Organizations Dominating human history has been the quest for power. The definition of power varies quite much as each gives their own view of the subject. Also, several descriptions have been assigned to organizational culture. Organizational culture generally describes the attitudes, beliefs, values (both cultural and personal), experiences, assumptions and psychology of an organization (Harris, 1994). Organizational culture may also be defined as the collection of norms and values shared by groups and individuals in an organization. This paper seeks to discuss power, organizational culture and the relationship between the two subjects. Organizational Culture According to Edgar Schein (1985),...
12 Pages(3000 words)Essay
Digital Media - Critical Perspectives
...DIGITAL MEDIA - CRITICAL PERSPECTIVES by 3. What are the main aspects of the information society idea and in what sense is the information society idea problematic? Introduction The term information society refers to has been used widely both in academia and other fields in society. It has been a common aspect for more than a decade that people who inhabit advanced societies such as the United States of America and Japan to state that they live in an information society. Educationists, politician, industrialists and journalists among other professionals have made such claims especially because each one of them have concerns regarding the best way to respond to and compete successfully in...
20 Pages(5000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Case Study on topic Use of Digital Media within Organisations for FREE!
Contact Us