The Martha Stewart Management Structure - Essay Example

? E-commerce project Introduction and Business Background Web sites currently hold the position of one of the most crucial tools a company must possess in order to ensure their survival in business. In this report, we focus on the details that the company’s website will focus on in order to ensure the intended results to the company. It is evident that many companies now realize the importance of websites as a tool to gain market share and improve sales. Most flourishing companies like unique home decor, Paul Michael company, Bensons would not have reached the places they are without their websites (BAJAJ, 2005).The Martha Stewart management structure consists of activities such as the allocation of tasks, supervision and coordination, which are directed towards the accomplishment of the aims of the company. The company structure mainly participates in the accomplishment of the company goals this is because the company has several dedicated employees whose main agenda is to assist the company to achieve his company's goals. Martha Stewart has several supervisor is in each and every department, this ensures the employees work up to the required standard. This contributes to the making of designing high quality decor products because the management has catered everything governing the employees work. The company uses various business models to make it distinct from other companies. The business models also help to describe the organizational architecture of capture mechanisms, delivery which are employed by the company's enterprise. The company has applied business models such as, collecting intelligence, user generated content, and improving the available systems. It also uses transport services such as airline and private courier services to ensure their products are available all over the continent. The goals of the business are primarily marketing the products on sale and making sure they increase their profits though online sale and delivery. The company also seeks to be capable of running consumer satisfaction surveys so as to assist they gauge their progress. Finally, the ultimate goal is to ensure that the company becomes a reputable and among the most respected and successful in this field of business. Supply chain underscores on cutting down of resources and various expences inorder to improve their bottom lines with more effective supply chains. In order for companies, to be the best and out do its competitors in the market it has to define the most effective supply chain. This would improve how the business operates, in fact the supply chains do work well with the ERP systems which are involved in conducting various business activities, which include production planning and customer service which are not part of the supply chains. Technology plays a main role in the accomplishment of the supply chain concept pre-dates the internet, and they use web based application and communication can it truly reach its fully potential. The website will, therefore, be designed so as to make sure the company achieves most of its goals in the most efficient way possible. The website will become a partial platform for the marketing department. This is because many people nowadays depend on the internet for many things, making it an easier place to access customers. The products will be marketed by posting them on the website and giving information on the latest home decors awaiting release and those already in the market. In order to enhance marketing, the company will have to alias with the most visited websites and have accounts in social platforms such as Facebook, linked in, twitter and MySpace among others. Secondly the company will should be able to give customers the ability to purchase items and request them to get delivered to supported locations. The products shall be priced ant the availability of a customer to purchase the items collectively using a virtual card. This will allow them to shop for many products easily. The third aspect of this website is customer support. This will be implemented through the creation on the FAQs section, including live customer care care support though chart or voice calls via Skype. This will help improve customer experience because they will be capable to do have choices about the products they purchase, hence improve the company’s reputation. The final part of the website will be the ability to run consumer satisfaction surveys on the website. This will be done by first examining the counter of customers who have signed up to the company’s website. The second method is through the website daily count of the number of individuals who search, or visit the website. The final method is through consumer satisfaction rating through the 1/10 gauge after buying products and the comments that are left on the website. The comments will give provide to the company information to the company on which the customers feel ought to be changed. The company deals with home decolarations , making it belong to one of the most competitive business field. It will have to find its ways through already established home decor companies like Wamaki Home decor and Hallomal. However, these are not the prime competitors the company’s major competitors sell almost the same items. In this case, we will analyze the general features that the websites of these companies are composed of. The first feature is the menu submenu organization that when highlighted, either drop down or move sideways. These make it easier for the customer to navigate around products. The second property that they harbor is graphics properties. These are crucial in attracting the consumer to the website. The other property that most decor sales companies have been product specification details, reviews, and gallery and YouTube videos where applicable. This gives consumers more information about products. The products are usually priced in $ since it is the most commonly used trade currencies. In this area, we define all the things that the person is using the website will be able to do. On the website, a user will be able to view the product specifications and their prices. They will also be able to review them and or comment on their performance and durability. The user will also be able to purchase the products using flexible payment methods such as credit cards and online transactions such as PayPal, Payza, Pioneer and other online money transfer service provider (BHUSRY, 2005). The customers will be able to hyperlink to the social platforms like Facebook and twitter through their accounts. There will also be access to the company’s information and history. The user will also be able to initiate an active video chat via Skype and a massage chart supported by the company. Finally, the company will be able to view marketed products in the company. The other new feature that will be added to the company is the ability of the user to place bids on selected products allowing them to buy products at selected prices. Websites have become a common platform for business transactions in the world today. It is, therefore, crucial for each and every company to have one (MANZOOR, 2010). In this case, the website will serve the company as intended because it will increase market share and profits. They will also have an easy time gauging their progress based on the available tools References BAJAJ, K. K., & NAG, D. (2005). E-commerce: the cutting edge of business. New Delhi, Tata McGraw-Hill Pub. BHUSRY, M. (2005). E-commerce. New Delhi, Firewall Media. MANZOOR, A. (2010). E-commerce: an introduction. Saarbru?cken, LAP Lambert Acad. Publ. Read More