Harley-Davidson Technology Strategies - Essay Example

Talon is essential in mapping customer demand to enhance supply chain efficiency (Haag, Baltzan and Philips 91). Talon has enhanced Harley-Davidson managers’ decision making capabilities by availing of a 360-degree view into enterprise-wide information, which is critical to strategic goal setting and decision making at all levels of the organization. # 2 An Executive Information System details specialized system supporting senior executives within the organization. A digital dashboard is critical in integrating information from diverse components onto a single display.

The application of digital dashboards contributes to enhancement of a company’s return on investment. Some of the principal metrics that Harley-Davidson executives may want to monitor on digital dashboard encompass sales by region, sales by season, best selling product, worst selling product, relationships between product sales, statistics on online orders versus in-store purchases and statistics detailing best and worst selling dates per month. # 3 Executive Support Systems emanate from integration of Executive Information Systems with Decision Support Systems. . Other benefits include timely delivery of information and better understanding of the information, filtering data to enable quick tracking and utilization of the information.

# 4 Electronic commerce and communications can enhance sales as it avails of an extended platform for accessing dealerships. This can drive up profits as it enables bypassing dealers and ensuring that dealers remain at the centre of the customers’ buying experience. Online selling of accessories is essential to satisfying online buying experience. Some of the metrics that Harley-Davidson applies in monitoring on a digital dashboard include the time taken to process orders, the number of returned orders and the number of incorrect orders.

This is critical to the delivery of prompt, consistent and rewarding experiences to all the loyal customers. The decision to adopt online selling will also enable Harley-Davidson to enter fresh markets and create additional revenue streams, besides redefining business relationships (Haag, Baltzan and Philips 92). Ethical consideration is critical as it influences the company’s brand image, as well as how sales, marketing and advertising principles are employed to make the company profitable.

The anonymity of online transactions and the speed at which information is relayed make ethics an integral consideration. The key considerations revolve around privacy, intellectual property concerns and accessibility of information. # 5 Customer satisfaction is essential in building of a long-term, profitable relationship, which eventually translates to customer loyalty. Harley-Davidson should anticipate customer’s needs, enhance responsiveness and deliver consistent service so as to improve