Almarai Dairy Foods Company - Essay Example

?Almarai Almarai is a dairy foods company of the Kingdom of Saudi Arabia. The company was established in 1976 by Prince Sultan bin Muhammad with the partnership of two Irish brothers. The company was established o meet the dairy needs of the domestic market. The purpose was to transform the traditional dairy farming into a modernized and standardized system, which should be able to provide high quality dairy products to the customers. The company was able to establish a good image with the help of its high quality products. The fresh milk and laban produced by the company soon became two of the high demanded products in the markets of Saudi Arabia. The process of centralization took place in 1990s when the management started to centralize the structure of the company by replacing the decentralized plants by central processing plants. The state-of-the-art infrastructure plays a great role in the success of this dairy products producing company. Along with the infrastructure, the distribution mechanisms also hold great importance in the success of the company. Some of the main dairy product categories produced by the Almarai include dairy liquids, yogurt, cheese, butter, ghee, tomato pastes, fresh cream, custards, bakery products, and some chicken products. All of the products produced by Almarai are of high quality and that is the major reason behind the success of the company. Almarai is also the first dairy company in the world, which has been certified by the ISO 9002 quality standards. The title of the website is the name of the company. The developer of the website is a renowned web development company, Media Plus. Although the name of the developing company has been listed on the website but there is no proper way to contact the developers. However, one can contact the company’s officials regarding any concern through messages. The link, contact us, has been placed on the home page of the website. The illustrations are appropriate and informative. The line, Quality you can trust, has been placed on the top of the first page of the website which gives a clear picture of the quality standards of the company. The overall design of the website is simple and easy to understand. The layout of the website is attractive as it gives a real feeling of a dairy company’s website. The website is also easy to navigate. The introduction of the company is appropriate. One can understand the nature and history of the company very easily by reading the introduction. Moreover, the introduction is written in simple English, which make it easy for everyone to understand the content. Seven links are placed on the home page of the website. In every link, there are some further links which take us to the details of the main link. For example, when we open products page, we can click on each product and can get detailed information of the product. This is a very attractive and informative aspect of the website. The text is normal. It is not very large so that it can occupy large place of the screen. Everyone can read the text without any difficulty. The text is also in contrast with the background color. For example, the links are written in white color whereas the background color for the links’ area is blue. The links’ sub-topics have been developed very well. The sub-topics are not linked in turn to other sites. The links work very well. One can get information about the required things by clicking on the relevant links. The website does not present any specific viewpoint. It just presents facts about the company’s products, financial information, history, news etc. One can find useful information about the products, brands, and details of the products. The only drawback regarding the website is the time that it takes to open the links. The links do not get opened very quickly. Nadec Nadec is the biggest agricultural joint stock public company of Saudi Arabia. The company was founded in 1981. Nadec delivers high quality nutritious products to the customers. Along with agricultural products, such as, wheat, barley, potatoes, onions, and fruits, the company also produces dairy products, such as, milk, cream, yogurt, and butter. The wide range of products makes Nadec one of the biggest agricultural companies of Saudi Arabia. The company has six farms with a cattle herd of approximately 50,000 heads. The company is able to produce one million liters of milk, juices, and other derivates each day. The company produces 106 varieties of milk and juices, which makes it the biggest producer of juices and dairy products of Saudi Arabia. The company has nearly 31distribution centers located in different parts of Saudi Arabia and the Gulf region. The company has 40,000 hectares of cultivated area, which is able to produce large quantities of wheat, barley, forages, fruits, and honey. Let us now evaluate the website of the company. The title of the website is the name of the company. The developer of the website is Ethos web development company. Although the name of the developing company has been listed on the website but there is no proper way to contact the developers. However, one can contact the company’s officials regarding any concern through messages. The illustrations are appropriate and informative. The website is also easy to explore and navigate. The line, Taste & Quality Everyday, has been placed on the top of the first page of the website. The overall design of the website is simple and easy to understand. The introduction of the company is appropriate. One can understand the nature and history of the company very easily by reading the introduction contents, which include company’s brief, vision and mission, CEO letter, achievements, and history. Ten links are placed on the home page of the website. In every link, there are some further links, which take us to the details. There is also a link to careers, which a person can click to find job opportunities in the company. Almost every type of information, from financial to activities, is given n the website and there links are placed appropriately. The text is normal and is even good than Almarai’s website. Everyone can read the text without any difficulty. The text is also in contrast with the background color. For example, the text is written in black color where the background color is white. The links’ sub-topics have been developed and placed very well. The sub-topics are not linked in turn to other sites. The links work very well. One can get all type of information about the required things by clicking on the relevant links. Just like Almarai’s website, this website also does not present any specific viewpoint. It just presents facts about the company’s products, financial information, history, news etc. One can find useful information about the products, company, financial information, and the company’s activities. AlSafi-Danone AlSafi and Danone were two different dairy companies, which formed a joint venture in 2001. AlSafi belonged to Saudi Arabia whereas Danone was a French dairy company. After their merger, AlSafi-Danone became the largest dairy company of the region. The company processed nearly 32,000 cattle heads. The company is able to produce nearly 450,000 liters of milk everyday. The current market share of the company is 36 percent, which is the largest market share of any dairy company working in Saudi Arabia. Along with the production of dairy products, the company also takes part in social activities, such as, conducting programs for handicapped children and creating awareness among the public regarding importance of clean environment. The company holds various certificates, such as, certificate of quality from Arab-Saudi committee, right to use Fresh & Natural icon, and ISO9002 quality control certificate. Let us now evaluate the website of the company. The title of the website is the name of the company. The company’s achievements are shown on the home page of the website. The name of the website developing company is Mech Technologies. The illustrations are appropriate and informative. The website is also easy to explore and navigate. The overall design of the website is simple and easy to understand. The introduction of the company is suitable. One can understand the type and history of the company very easily by reading the introduction contents. A number of links are placed on the home page of the website. In every link, there are some further links, which take us to the details. There is also a photo album included in the website. A link is there for the photo album, which takes us to a collection of photos related to the company’s celebrations and operations. The text is large. Everyone can read the text without any difficulty. The background color and the text color is simple contrast of black and white. The links’ sub-topics have been developed and placed very well. The sub-topics are not linked in turn to other sites. The links work well. One can get all type of information about the required things by clicking on the relevant links. However, some links like FAQS, Importer, and Newsletter do not work. Just like Almarai’s website, this website also does not present any specific viewpoint. It just presents facts about the company’s products, achievements, public relations, promotions etc. References Not required Read More