An Arts Organisation of the WAH Center - Case Study Example

WAH Center Your name: Institution name: Content Introduction……………………………………………..3 2.0 Mission Statement …………………………………3 3.0 Programs and Services…………………..…………4 4.0 A SWOT Analysis………………………..………..4 5.0 A list of key messages………………….………….8 6.0 MEDIA RELEASE………………………………..9 7.0 References…………………………….…………..11 1.0 Introduction In 1996, Nii Yuko established the WAH Center and this based on her bridge concept (Moser, 2002). This new concept bring a multifaceted, multicultural art and music center whose goal is to bring together artists in different communities, and create a bridge between national, local and international artists (Kelleher, 2007). Through the global language of art, WAH Center has come to understand how to create an integrated and peaceful world. The WAH Center is a force for understanding, peace and harmony. This concept has been incorporated from its acronym: “W.A.H” which means in Japanese linguistic or language which means “unity” or, “peace”, or “harmony” (Moser, 2002). In the past years, the WAH Center has been organizing the Annual Art and Ability show by people who are physically disabled (Moser, 2002). Every year, this show has become more popular and the number of participants has increased every year, and this has included both mentally handicapped and physically disabled artists (Emily, 2014). In addition, the WAH Center has been able to create a membership program, the WAH Center Salon Art Club which bring participants in annual Salon Exhibition which is held at the beginning of the year (Moser, 2002). In addition, the WAH Center has been able to create a membership program, besides ongoing dance, music, poetry and stage readings, theatrical productions, lectures and symposia, the center has established an annual festival (Moser, 2002). 2.0 Mission Statement The mission of the WAH Center is to enrich the quality of life of local people by providing an inspirational civic gathering place where local, national, regional and international cultural activities educate, illuminate and entertain. The WAH Center will celebrate the diversity of people of Australia by offering an array of affordable cultural opportunities that have been designed to be accessible, and appeal, to all people in Australia. The WAH Center has been able to accomplish it mission over the years through programs that: Brings great artists from around the globe to Australia. Provides a venue for the Australia’s leading actors and performing arts, and Offers motivating arts education programs for youth. 3.0 Programs and Services The WAH Center offers visual and performing art programs for local, national and international people of all ages. In addition to more than 35 performing art and music events each year, the center provides extensive educational programs for both adults and the youth. As part of Sydney community, the WAH Center partners with various groups include country schools, local businesses, universities and other charitable organizations to provide educational opportunities and quality programming for residents of all ages. 4.0 A SWOT Analysis SWOT is an acronym for Strengths, Weakness, Opportunities, and Threats. SWOT analysis is a simple, much used method, which can help the business prepare or amend problem solving, plans and decision-making (Hill and Westbrook, 1997). A SWOT analysis focuses on the external and internal environments, examining weaknesses and strengths in the internal environment and threats and opportunities in the external environment. At the board meeting at the beginning of 2014, a SWOT analysis was performed to the center to evaluate WAH’s strengths, weaknesses, opportunities and threats as a art center (Garbo, 2006). The definition below provides the parameters in which the SWOT analysis was performed at WAH Center. Strengths: elements of the center that are helpful to achieve the goals (Chermack and Bernadette, 2007). Weaknesses: elements of the center that are harmful that prevent the center from achieving its goals. Opportunities: external conditions that is important to achieve the center’s goals. Threats: external conditions which could do more damage to the center. 4.1 Strengths The management’s view WAH’s Center strengths as follows: The WAH’s members and employees have diverse experience that is based on the knowledge of different arts. The center has been able to take pride on its members and employees, especially those persons who have been with the art center since its establishment (Moser, 2002). The WAH Center is active and continued developing for more than a decade with diverse trust coming from its members. Over the years, the WAH Center has been strongly supported by its members, the community and volunteers at large, having a good reputation throughout the community. The center has developed effective and active public relations programs with the local media outlets, and through the internet website (Moser, 2002). Striving to build relationships with other art organizations. The center provides a resource center for artists and individuals who want to enter competitions, exhibits and those artists who want to promote their art pieces and educational classes. The center is centrally located and therefore serves as a resource center to different people by giving them opportunities that will enable them to have enough exposure to quality art pieces at reasonable prices (Moser, 2002). The center possessed a coveted tax-exempt status, allowing contributions and providing donors with a tax-deductible receipt. WHA Center has strong management and leadership that which has enabled the center to undergo a total reorganization of its laws, mission and vision, article of incorporation and it committee structure (Moser, 2002). 4.2 Weaknesses The management’s views WAH’s weaknesses as follows: The center’s lack of consistent stream of funds has caused limited financial abilities for the center. There is a need for the center to increase its fund through large contributions from its members and sales of artifacts. Public and marketing relations need access to a graphic designer (Hill and Westbrook, 1997). There is a need for the center to branch out with national and state promotional activities, while continuous educating the locals of the center’s events and activities (Moser, 2002). The opening hours are not sufficient enough for the visitors at the center but the center can use more physical space to accomplish its vision and mission (Chermack and Bernadette, 2007). There need for more volunteer support, registered members involvement and training, and services that will acknowledge its members which can only come from strong leadership (Moser, 2002). 4.3 Opportunities The management views WAH’s opportunities as follows: Promotion of the arts beyond Sydney including: Advertising through publications based outside Sydney to broaden awareness of activities of WAH center. Seeking opportunities throughout the location and beyond (Hill and Westbrook, 1997). Presenting more information about the center through promotions and advertising, and through commissioning of areas of involvement should be included in the center’s website, events and festivals (Chermack and Bernadette, 2007). Continue with exhibition trails tours, sidewalk art show and invite the public to be the guests of the center (Mary, 2010). Increase participation and networking across the membership. Cross train members and/or volunteers for key role within the center. Develop relationship with local politicians and expand cooperation with other area organizations. 4.4 Threats The management’s views WAH’s threats as follows: The center’s failure to secure enough funds backing including consistent and substantial contributions from its members (Hill and Westbrook, 1997). The failure for the art center to develop a precise and clear business strategy or business plan (Moser, 2002). Local customers travel out of town to purchase artifacts pieces due to lack of exposure and awareness of the activities and quality of artworks that are available at the center (Hill and Westbrook, 1997). Loss of key staff or volunteers and untrained volunteers. 5.0 A list of key messages i). Donation from local government:- to let people know that their donation will be utilized well at the WAH Center. ii). Movie showcase:- to invite the public and other stakeholder to movie premier. iii). Events:-To let the public to know about upcoming events. 6.0 MEDIA RELEASE (1). WAH CENTER BENEFITS FROM SYDNEY COUNCIL AWARD A consortium led by WAH Center in collaboration with Live Art Development Agency is one of 50 successful applicants who have received funding from Sydney as part of the Catalyst scheme. All two art organizations work across live art, performance and the visual arts. The scheme, Catalyst Arts, supports art organization to work together collaboratively and collectively in consortium to develop efficient and innovative solutions to addressing fundraising development needs of art organizations in Sydney (Kelleher, 2007). Despite a competitive field with over 200 applications, the consortium has been awarded $200,000 of investment. This award will support a one year program of audience, development and funding research, trialling new method of fundraising and implementing creative ways to commercial and individual giving. (2). FREE SHOWING OF THE AUDIO-DESCRIBED MOVIE ‘RAY’ There will be a free showing of the movie “Ray” at WAH Center on September 20, that will begin at 8pm in the Art Auditorium. Kennedy White, Director of WAH Center is inviting artists, students and the general public to attend the showing of the movie “Ray” in celebration of physically disability week and to sensitize the public about physically disabilities such as blindness (Moser, 2002). Audio description is an additional narration that describes all visual information such as facial expressions, costumes, body language, action, scenery, events or image (Moser, 2002). The celebrated film is about the blind singer traces his career from his early days as a poor musician in the segregated South to his rise to fame as one of the most influential musicians of his time.  (3). MUSIC WEEK Sydney Music Week is back for its tenth year with a bigger than ever program of daytime and night time events crossing art, music, film and design. Featuring 300 local and international artists, 200 events and 5 locations, the 201 program will also showcase an impressive new flagship venue (Garbo, 2006). Last year, the WAH Center organized event attracted 30,000 people and we are expecting even more at the Sydney Music Week this year.  Sydney Music Week will attract new visitors to the market during the day and night.  The event generates approximately $3.2 million for the local economy so this is good news for businesses. Tickets are available from Dash Tickets via www.wahsydney.vic.gov.au/mmw from 2:00pm today.   The full Sydney Music Week 2014 program will be released Wednesday, 15September. DATE OF ISSUE 11 September, 2013 PRESS ENQUIRIES For further information, images and interviews please contact Scott Sam Wood at Artsadmin on sam@wahaw.co.au or 020 7357 5102 NOTES TO EDITORS WAH Center is a unique presenting and producing organization for artist working in dance, theatre, visual arts, live art and mixed media. AT its WAH Center has established an environment for creation, development and presentation of new work and a space for audiences and artists to experiment. The art organization offer a range of artist development services, including a free advisory service and mentoring schemes. Partly, WAH Center is supported using public funding by Arts Council of Sydney. 7.0 References Chermack, T. J and Bernadette K. K. (2007). "The Use of and Misuse of SWOT analysis and implications for HRD professionals". Human Resource Development International 10 (4): 383–399. Garbo, J. (2006). "The 100th Birthday of the Press Release". Search Engine Watch. Retrieved 18 December 2011. Hill, T and R. Westbrook (1997). "SWOT Analysis: It’s Time for a Product Recall". Long Range Planning 30 (1): 46–52. Kelleher, T.(2007). Public Relations Online: Lasting Concepts for Changing Media. Thousand Oaks: Sage Publications, Inc. Mary B. (2010). "Invention of the First Press Release". about.com. Retrieved 23 November 2010. Moser, G. (2002). Bridges: Williamsburg Art & Histiorical Center. Retrieved in < http://www.freewilliamsburg.com/february_2002/hood.html> Emily, A. (2014). Williamsburg Art and Historical Center: How to get there, what to do, what to do after. WAH Center. Retrieved from Read More