Avon Products Inc - Model for Change Theory - Case Study Example

Model for Change Theory: Avon Products Inc. Provide a brief of the status of the company that led to its determinationthat a change was necessary. Status of Avon Products Inc. As early as the year 2006, Avon Products Inc. Company’s overview led to the emergence of some drawbacks unearthing concerning its management system. Therefore, the company had to restructure beginning from its internal business environment to the entire external competitive business environment. Through these recommendations, Avon Products Inc., as a globally based consumer products company, began dwelling on the women empowerment economically throughout the world. Perhaps this was one of the ideal corporate responsibilities assumed by this company to maximize its profits globally. This was a 120-year history restoring processes throughout the entire Avon Products Inc. Company restructuring guidelines. The driving factors behind this human empowering restructuring process were the belief that Avon could in a better way, historically sustain its strong fiscal performances while establishing as a stable foundation for a larger and globally integrated organizations. These company’s propositions by the board members were aimed at improving every aspect of the organization’s business operations. Ideologically, restructuring of the Avon Products public corporate responsibility approach would also demand well-established approaches such as building, finding and engaging significantly emerging talents that differed from the initially tested talents by this company. This paper, therefore, analyzes the models for change theory in relation to the Avon Products’ success driven challenges in its business operations. Situational Success-Driven Challenges of Avon Products Inc. Company Avon Products Inc. has been operational for the past 122 years. This 122-year-old company was first brought into the limelight through the establishment of David H. McConnell. The targeted customers were the overall population though the company embarked on a door-to-door bookseller in which free perfume samples were distributed as a move to captivate more customers (Prochaski et al., 2004). This was an ideal promotional technique owing to the fact that the company was still new in the marketing structural domain. The free sample perfumes through this book-based company appeared to be more of a lucrative business. This led to the diversion of Avon Products, Inc. Company from books supplies to Perfume Company. Initially, this company was referred to as California Perfume Company, but later changed its brand image to Avon Products in the year 1939. As at per now, owing to the newly adopted 2006 social corporate responsibility guidelines of this company, the organization has steadily risen into a market-oriented leadership company with amalgamation of various perfume products production ranging from selling of cosmetics to skin care products and fragrances. Identify The Model For Change Theory Typified In The Case Study Of Your Choice. Discuss What Led You To Identify The Model That You Did. Concurrently, we live in the business world where business as usual is significantly changing. Avon Products Inc. seemingly have largely adopted various models for change in its business operation domain to capture the loyalty and attention of more customers. Firstly, this company has moved from a regionally based company to matrix structures. Secondly, this corporation has a delayering aspect of management where a systematic six-month process of managerial procedure was started by the stakeholders of this company in a thinning process from about fifteen layers of management to eight inclusive of a compensation and benefit reduction of up to 25 percent (Griffin, 2012). A significant investment in executive talent has also been a dominant approach in the maximization input and minimization of output by Avon Products Inc. Company. The company, through benchmarking processes, has developed newly initiated capabilities. These capabilities in an all-inclusive manner involved the sourcing of Brand management, marketing analytics and improvement of supply chains capabilities. Ultimately, there have emerged various theoretical perspectives, which act as guidelines to Avon Products Inc. Company’s management teams and stakeholders. Some of the leading changes theoretical guidelines for Avon Product Inc. include Step 1: Creation of Agency: Avon Products Inc. Company believes that for change to happen, an agency helps the whole company in the development of what it really needs in its business operations. An agency development is, therefore, necessary in cases where there is a need for irreversible changes in the companies. Agency development nonetheless is a complex process because it is not about showing poor sales statistics or talking about increased business competitions, but putting into action the identified changes in the company. An openly honest and convincing dialogue, therefore, is the only way of understanding marketing paradigm and being at the lead when it comes to competition. Secondly, creating a vision for change has been the fueling element for Avon Company (Nelson & Quick, 2012). Whenever Avon Products Inc. Company felt a heightened competitiveness, it resolved to coming up with various changes. Changes such as the talent challenge are commendable about the Avon Products Inc. Company’s managerial scheme. The turnaround talent challenge launch by Avon Company was a step forward towards the acceptance of the inevitable nature of change in the business world. Numerously, unique talents existed in Avon’s talent thus the ability to identify these talents and put them in their rightful places in the company’s product orientation and operational domains were necessary. This ultimately improved the company’s operations a great deal. Whereas some of the gaps in this company were due to poorly adopted management system, the underlying weakness was blamed on the overall approach to talent management and talent practices. Communication of the Vision of Avon Products Inc. Communication of the companies’ visionary changes is another important theoretical attribute of change in every company. What do you do as a company with your vision after you considerably determine your success? The success of a company is evidently reliant on day-to-day communication links. The Avon Products have ideally operationalized its business operations in a visionary model of change theory consisting of the following management elements: Egalitarianism, opaque, complexity, episodic, emotional and meaningless nature of visionary managerial operations (Lussier & Achua, 2010). Through these change guidelines of business operations, the Avon Products Inc. TM group have in the current managerial scenario found relief in their managerial practices. Initially, the Avon TM team underwent many difficulties in human resource management scenarios. Fundamentally, changes needed to be adopted in very talent practice of Avon, and these practices had to be diversely linked to the business operations and timely implemented in order to support the turnarounds. This henceforth implied that change practices in business operations must be quick to structure, effective and, above all, easy to use concurrently by the management. Illustrate the types of evaluation information that were collected and how they are used to benefit the company. The types of evaluation information collected in the Avon Products Inc. Company include resources, environmental scanning, and benefits. The resources of this company used in the evaluation process involve the internal and external resources. Out of the above elements of resources, both the financial and non-financial resources have been evaluated in Avon Company. The Avon Company owns various assets, which are also used externally. These include the external resources of this company. The environmental scanning of this company, in addition, has been elementarily brought into the limelight as an evaluation process. Environmental scanning is an important attribute of evaluating information because environmental scanning can either take inventory internal or external resources a business has. Environmental scanning is also necessary for the Avon Company’s case in the assistance of decision-making processes relating to its strategic plans relating to its instituting probes (Larson & Falvo, 2009). The information extracted from the environmental scan can also help businesses in the identification of the available resources for the achievement of their set goals and objectives. By gaining the knowledge on the internal and external business operation environments, the decision makers can steadfastly and swiftly determine if a business project is worth doing or if a strategic plan is worth instituting. Speculate about success of the changes within the next five (5) years and how adjustments could be made if the results become less than ideal The success of the Avon Products Inc. Company’s changes in the next five years would beyond doubt be achieved. Currently, the business world is highly competitive thus the dynamics and flexibilities in the changes adopted by Avon will beyond doubt propel this business organization to greater heights. Firstly, the execution of what is different and how by this company will determine the acquisition of its set objectives and goals in the near future. Human resource management as a divergent field requires a constant managerial flexibility whereby the employees are free to consult with their employers. Like in the case of Avon, this company’s employees are free to consult with their departmental managerial teams. This puts the company at the epitome of achieving its set goals and objectives in the next fiscal years to come. Through the open talent search and the uniquely adopted social corporate responsibility by this company, it is evident that it will capture additional loyal customers and motivate its employees towards undertaking various business promotional activities aimed at achieving the goals and objectives of the firm. Ultimately, just as Avon Products Inc. business entity have maintained a sigmoid growth curve in its business operations, this company is prone to an imaginable expansion in the next five years to come with the guidelines from change theory provisions. References Griffin, R. W. (2012). Management. Mason, OH: CENGAGE Learning Custom Publishing. Larson, R., & Falvo, D. C. (2009). Brief calculus: An applied approach. Boston: Houghton Mifflin. Lussier, R. N., & Achua, C. F. (2010). Leadership: Theory, application, skill development. Australia: SouthWestern/Cengage Learning. Nelson, D. L., & Quick, J. C. (2012). Organizational behavior: Foundations, realities, and challenges. Mason, Ohio: South-Western. Prochaska, J. O., Norcross, J. C., & DiClemente, C. C. (2004). Changing for good. Read More