Heavy Construction Software Services Analysis - Case Study Example

Marketing Report Table of Contents Formulation of the problem ment and indication of required analysis 3 Desk Research, interpretation and analysis specific to the corporation 4 Application of relevant strategy, theory, concepts and models of frameworks 5 Treatment of Constraints and limits to strategy implementation 7 Development of argument and applied critical insights regarding the corporation 8 References 10 Formulation of the problem statement and indication of required analysis After analyzing the case study of Heavy Construction Software Services (HCSS), it might be depicted that the prime vision of the organization is to maintain an effective relationship among the employees and the customers. However, in order to do so, the employees of HCSS always desired to evaluate their problems and present effective solutions. But in order to do so, the employees need to be extremely experienced in the segment of software so that they might very easily converse with the customers and resolve their problems. Besides, in doing so, the employee need to present the customers their desired product in a very tactical way so that they retain with the brand for longer time. Only then, the reliability and sustainability of the brand of HCSS might get enhanced in the market of United States among many other existing contenders (Mathews, 2002, pp. 467-488). Apart from this, in order to cope up with the changing desires and requirements of the customers, the employees need to develop the software’s after evaluating their problems through vivid conversations. So the employees need to comprise of a pleasant attitude and skilful communicative nature. Only then, the employees of HCSS might communicate with the customers in a competent way that may present them various ideas and suggestions to develop new products or services. By doing so, the range of product lines might get enhanced that may increase the productivity and demand of the organization of HCSS in the market of United States. This might prove effective for the organization of HCSS to amplify its competitive position and corporate image within the minds of its targeted customers (Morgan, 2009, pp. 96-113). Therefore, it might be clearly stated that by performing such type of evaluation or analysis, the distinctiveness and dependency of the customers over the brand enhances to a significant extent that improves the position and brand value of HCSS. Desk Research, interpretation and analysis specific to the corporation On the basis of the desk or secondary research it might be evaluated that the organization of HCSS improved its position and ranking in the market of United States through extensive hard work and confidence. The founder and owner of the organization, Mr. Mike Rydin founded HCSS in the year 1986. At that time, he used operate the organization in order to gather experience and information regarding heavy construction bids. After that, within a very small time frame, the organization of HCSS recruited a wide range of experienced and talented technical software staffs that geared its portfolio and ranking in the market of United States in an effective way as compared to many other rival players. Other than this, with the help of effective communication system and interpersonal relationship, the organization of HCSS became successful in developing a wide range of product lines such as heavy bid, heavy job, equipment 360, safety etc. By doing so, the turnover of the organization of HCSS augmented with very minimal percentages. Due to which, the management of the organization of HCSS decided to offer varied types of fridge benefits such as health insurances, incentives etc in order to motivate the employee towards their assigned tasks. Only then, the productivity and profitability of the organization of HCSS might get improved that may increase its sustainability and dominance. Other than this, due to effective image, the challenges posed by new entrants might easily be resolved. Apart from this, as relationship marketing is the cornerstone of the organization of HCSS so the management always tried to discuss the effectiveness and importance of interpersonal relationship with its customers. Only then, the organization might become successful in increasing its range of product lines thereby amplifying its distinctiveness in the market. Moreover, in order to increase the inner talent and skills of the employees, the organization implemented varied types of programs that improved their performance, communication and dedication. This amplified the prosperity and portfolio of the organization of HCSS on long run. Hence, it might be stated that only through proper relationship, the customers might be retained in this age among many other brands in the market of United States. Application of relevant strategy, theory, concepts and models of frameworks In order to amplify the total sales and turnover of the organization of HCSS in this age of extreme competitiveness and high bargaining power, improvement of the inner features of the core product is extremely essential such as direct integration with excels so as to download the report directly. By doing so, the current reports might easily be analyzed with the previous reports in order to evaluate the profit or loss of the organization. By doing so, the organization might easily evaluate the types of bids that may offer effective results in future. These types of inventive features might attract a wide range of customers that may amplify the total sales and total revenue of the organization of HCSS in long run. In addition, as per AIDA model, if the core product features are improved then the attention of the customers might get improved towards the products. Due to which, interest of the customers might get enhanced thereby amplifying the desire to purchase the product. Other than this, in order to increase the productivity and brand image of the organization of HCSS, marketing mix theory might be used. It comprises of four P’s, product, price, place and promotion. Product: the organization of HCSS might try to introduce inventive featured products as per the requirements of the customers so as to increase its total sale. By doing so, the corporate image and reliability of the organization of HCSS might get enhanced resulting in amplification of its prosperity and market share. Price: in order to increase the productivity and brand image of the organization, competitive pricing might be used. By implementing this type of pricing strategy, the total sale and revenue might get enhanced to a significant extent as compared to many other rival contenders. Only then, the organization of HCSS might increase its range of customers and enhance its profitability among many other rival players. Place: the products might become available to the customers very easily through online sites. So that, the customers might easily implement these software’s and amplify their competitive position and advantage (Johansson, 1997, pp. 278-289). Promotion: all the software’s might be promoted through social networking sites so as to increase its range of customers. Not only this, social networking sites might also increase the rate of awareness of the customers within a very small time period. This might amplify the brand image and profitability of the organization of HCSS to a significant extent as compared to many other existing contenders. Moreover, this method of promoting the products might also increase the relationship of the customers thereby amplifying its reliability within their minds. Due to these reasons, social networking sites need to be used at the time of promoting the products and services of the organization of HCSS in the market among others. Hence, by following the above mentioned marketing mix, the portfolio of the organization of HCSS might get surely improved that may increase its sustainability and competitive position. In addition to this, the organization of HCSS might try to offer high concentration over the strategy of direct marketing. In this method, the executives of the organization of HCSS might directly communicate with the customers that may help in analysis of the requisite desires and requirements. This might prove effective for the organization of HCSS to develop such type of product lines that may increase its portfolio and brand image in the market of United States among many other rival players (Hill, 2010, pp. 767-786). Hence, by implementing such type of concept, strategy, theory and model, the sale and market share of the organization of HCSS might get increased. Along with this, the rate of relationship with the customers might also get enhanced that may amplify its prosperity (Johnson & et.al. 2011, pp. 878-888). Treatment of Constraints and limits to strategy implementation In order to amplify the total sales and turnover of the organization, all the above mentioned strategies and concepts need to be implemented. However, in order to implement the required strategies, the organization might face varied types of constraints. In order to resolve such types of constraints, the organization might try to implement varied types of training programs. These programs might rectify the constraints and make the implemented strategies extremely effective in nature. However, by doing so, the inner skills and talents of the employees might also get enhanced to a significant extent thereby amplifying the efficiency and productivity of the organization (Gupta, 2004, pp. 567-576). Apart from this, in order to reduce the constraints, the organization might try to enhance the level of communication among the employees that may improve their performance and productivity (Grant, 2005, pp. 456-467). Moreover, due to improved communication, the level of interpersonal relationship among the employees might get enhanced that may increase their involvement and coordination. As a result of coordinated effort, the productivity and quality of work might get enhanced resulting in amplification of the distinctiveness and equity of the organization in the market of United States among other rival contenders. Not only this, the organization of HCSS might also try to maintain an effective leadership style that may be admired by all. By doing so, the level of communication and interpersonal relationship among them is enhances that helps to resolve varied types of discrepancies and defaults. Thus, from the above mentioned facts, it might be depicted that effective leadership theories, active participation and communication might easily resolve all sorts of constraints and limits to strategy implementation. Development of argument and applied critical insights regarding the corporation In order to retain the prosperity and brand value of the organization of HCSS, the employees need to offer high concentration over the concept of time management as compared to communication. This is because; all the customers desire to attain the services of the software’s in exact time so as to retain their operations in an effective way. This means that, in spite of good communication or relationship with the customers, presentation of software’s in proper time is extremely essential. Only then, the reliability and loyalty of the customers might be maintained that may enhance its portfolio in the market among others. Moreover, due to such type of loyalty, the retention rate of the customers might get enhanced, in spite of numerous other rival players (ESOMAR. 2008, pp.334-356). In addition, proper coordination and commitment of all the employees of the team is extremely essential in order to amplify the productivity of the organization. Thus, it might be stated that active commitment of the team members is more essential than implementation of appropriate leadership strategies. This is because; effective commitment of all the employees might improve the quality and effectives of the products that may amplify its brand image and distinctiveness (Beall, 2010, pp. 123-134). Other than this, proper ethical culture needs to be maintained among the employees of the organization of HCSS, so as to improve its prosperity and effectiveness. Due to the implementation of proper ethical standards, the level of conflicts among the employees might get reduced that may increase their efficiencies. As a result, the productivity and performance of the employees might get improved to a significant extent as compared to many other existing contenders. Other than this, due to active presentation of ethical standards, the relationship among the employees might also get enhanced. By doing so, the total sale and turnover of the organization of HCSS might get improved to a considerable extent that may increase its competitive advantage in this age of extreme aggressiveness (Bradley, 2007, pp. 234-244). Hence, it might be stated that dedication and coordination is extremely essential for the employees of the organization of HCSS in order to increase its dependency and consistency within the minds of the customers. Due to such type of consistencies, the position and equity of the organization of HCSS might get amplified that may increase its demand in the market. Therefore, it might be depicted that, proper relationship and coordination might prove effective in reducing the upcoming challenges and threats of the new entrants that may increase its image. References Beall, A, E. 2010. Strategic Market Research: A Guide to Conducting Research to solve problems. Boston: Harvard Business School Press. Bradley, N. 2007. Marketing Research: Tools & Techniques. New York: McGraw-Hill. ESOMAR. 2008. Market Research Handbook. London: Sage. Grant, R, M. 2005. Contemporary Strategy Analysis. London: Sage. Gupta, S, L. 2004. Marketing Research. New York: McGraw-Hill. Hill, C. 2010. International Business Mc Graw Hill 8th International Edition. New York: McGraw-Hill. Johnson, G. & et.al. 2011. Exploring Strategy: Text and Cases. (9th edn). London: Harlow Pearson Education Limited. Johansson, J, K. 1997. “Global Marketing: Foreign Entry, Local Marketing, and Global Management”. New York: McGraw-Hill. Mathews, J. A. 2002. Competitive advantages of the latecomer firm: A resource-based account of industrial catch-up strategies. Asia Pacific Journal of Management. 19 (4), 467-488 Morgan, G. 2009. ‘Globalization’, in Hancock P and Spicer A (eds) Understanding Corporate Life. London: Sage. Read More