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Strategy of LandLease - Assignment Example

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The paper 'Strategy of LandLease' presents LandLease which is a real estate investor that is based in Australia. It started operations about forty years ago by acquiring commercial and residential real estate and either operated these properties or hired professionals…
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Strategy of LandLease
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Download file to see previous pages The group identified two options available to them for investment in HK: one, by direct investment where they directly acquire real properties or by direct development, and; second, by indirect investment, where they purchase shares in listed companies. The option of Real Estate Investment Trusts (REITs) was not yet clear to them at the time of the trip although it was being introduced in Hong Kong via a seminar entitled “The Introduction of Real Estate Investment Trusts” where Martin and Li were invited to grace. However, it turned out that the government is seriously thinking of introducing REITs to the Hong Kong financial markets which would make it an added option in the indirect investment scheme open to LL.
Ans.: The major decisions to be made by LL is precise what form of investment will it take in HK. There are two major choices: direct investment, or; indirect investment. The third option for LL is to consider a mixture of these options for investment in HK.
Direct investment means LL will purchase the title of the properties in its name and either operate and manage the properties themselves or hire a professional management team and staff that will run the day-to-day affairs of the investment properties. Either way, the group, which is based in Australia, will have to make the major decisions. As a potential direct investor LL plans to concentrate on “Grade A in all land uses and only luxury residential properties. Direct investment can likewise take the form of direct development for the creation of new assets for the group which means having lands to develop in the first place.
If LL opts for indirect investment, there are likewise two choices within this particular category. First, the group can consider buying into shares of companies in HK listed on the Hong Kong Stock Exchange. In the HK market, there are three leading developer companies listed in the local stock exchange: the Sun Hung Kai Properties, Cheung Kong (Holdings), and Henderson Land Development. Another option for LL in the indirect investment category is the REITs which is at that time still in the introductory stage in HK. ...Download file to see next pagesRead More
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