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To achieve a wide application, a behavioral science approach was applied by JetBlue by planning and re-enforcing of organizational strategies, process, and structures in order to improving the JetBlue effectiveness. For this JetBlue developed a System Operation Center to be to organ for making decision, teamwork, communication and offering leadership to crew members in order to offer excellent services to customers. This was done by total utilization of process of change in behavioral science technologies, theory, and research. The long-term strategy of JetBlue was to change attitudes, cultural values, attitudes and organization structures. To achieve this JetBlue had to renew its capacity and transform itself into a learning organization (Kondalkar, 2009).
To change the operating environment, JetBlue had to reorganize itself to fit in the modern environment. Change had to be managed from the top by Senior Vice President (Operations) (Organization Development Network, 2015). Change is part of the organization culture at JetBlue; thus the department within organization must help SOC in improving JetBlue and directors always lead the crew members. This is espoused in values and beliefs of JetBlue with clear enshrined goals, aspirations, rationalization and ideologies (Schein, 2010). SOC develops goals and objectives, trains and develops crew member skills at JetBlue University, this by developing a complete HR training modules suited for each department and as per the requirement of the director. Surveys are done in order to measure the level achievement of success in JetBlue. The learning organization is implemented by applying basic assumptions and generative learning in JetBlue thus challenging status quo and developing a questioning culture and driving the behavioral science deeper. IT has played an important role in
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“Jetblue Research Paper Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/human-resources/1678610-jetblue.
JetBlue was founded in 1999 by David Neeleman. It is an American airline with the approach of providing low-cost air travel just like its competitor, Southwest Airlines. It was among those few American airlines that recorded a profit following the September 11, 2001 attacks.
The company runs 650 flights a day in 56 cities in 19 states this has expanded its revenue up to a tune of1.35 billion us dollars thus making it one of the leading airline in United States in the air market. The company has 11000 employees thus making it achieves the best customer service.
Offer Product differentiation in the form of New Carriers, different upscale interiors and entertainment facilities at affordable prices Offer point-to-point flights to large and underserved markets in the same price segment. The above premises indicate the capability and its communication to the market as to increase the frequency of flights on a sustainable basis.
“As of December 31, 2011, we served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America” (Jetblue). One of the strategies utilized by the company to save money and keep the overhead of the firm low is the utilization of a centralized strategy.
Kennedy International Airport. The airline officially started its operations in 2001 where it operated from the Boston's Logan International Airport and Long Beach Airport. Jet Blue company grew over the years of operation and begun to operate throughout the United States and extended to Mexico and the Caribbean.
It is seen that main fixed costs for Jetblue are staff welfare and benefits which form nearly 23% of revenue. However, the expenditure under this head is reducing with each passing year, mainly due to increased revenue which offsets the staff costs.
Costing techniques facilitates the organization to utilize such financial resources more optimally. Costing techniques are essentially not reflected in a company annual reports or financial statements. These occur separately and are provided to mangers and stakeholders as
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