Jetblue - Research Paper Example

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The success of this has been through the cooperation of Systems Operation Center (SOC) and Organization Development (OD) team that has developed a JetBlue…
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JetBlue Organization development JetBlue Airways operates around 500 daily flights from Flight 15 departure terminal at the JKF International Airport. The success of this has been through the cooperation of Systems Operation Center (SOC) and Organization Development (OD) team that has developed a JetBlue University to foster a healthy organization culture with deep understanding of behavioral science to bring in much needed JetBlue experience for crew members and customers. This organization goals have been achieved through effective leading, controlling, planning and organizing functions; the study of the individuals and groups in JetBlue brings the organization behavior known as JetBlue experience (John R. Schermerhorn, 2012).
To achieve a wide application, a behavioral science approach was applied by JetBlue by planning and re-enforcing of organizational strategies, process, and structures in order to improving the JetBlue effectiveness. For this JetBlue developed a System Operation Center to be to organ for making decision, teamwork, communication and offering leadership to crew members in order to offer excellent services to customers. This was done by total utilization of process of change in behavioral science technologies, theory, and research. The long-term strategy of JetBlue was to change attitudes, cultural values, attitudes and organization structures. To achieve this JetBlue had to renew its capacity and transform itself into a learning organization (Kondalkar, 2009).
To change the operating environment, JetBlue had to reorganize itself to fit in the modern environment. Change had to be managed from the top by Senior Vice President (Operations) (Organization Development Network, 2015). Change is part of the organization culture at JetBlue; thus the department within organization must help SOC in improving JetBlue and directors always lead the crew members. This is espoused in values and beliefs of JetBlue with clear enshrined goals, aspirations, rationalization and ideologies (Schein, 2010). SOC develops goals and objectives, trains and develops crew member skills at JetBlue University, this by developing a complete HR training modules suited for each department and as per the requirement of the director. Surveys are done in order to measure the level achievement of success in JetBlue. The learning organization is implemented by applying basic assumptions and generative learning in JetBlue thus challenging status quo and developing a questioning culture and driving the behavioral science deeper. IT has played an important role in innovation and generative learning thus fostering creativity and change in JetBlue. Innovation is a product that require knowledge update regular, this is by gathering of information data, numbers, words, and facts. Then allowing individuals, group or team to analyze the data and information, this creates a fit between JetBlue and its environment (Jennifer M. George, 2012).
The following issues must be addressed regularly in order to attain the desired momentum that is embedded desire for beliefs and assumptions for change. JetBlue will always encourage innovation to create change and improve customer focus; communicate goal, vision and objectives to the team always. Treating the crew members right, empowering them and develop individual capabilities by training and career development, improves the organization psychology thus improving efficiency. Least of all the senior managers must keep consistency, focus and flexible thus driving the culture of change and learning attaining the core value of JetBlue (Denison Consulting, 2006).
Denison Consulting. (2006). Denison. JetBlue Airways & Organizational Development: Partners for Change, p. 6.
Jennifer M. George, G. R. (2012). Understanding and Managing Organizational Behavior. Saddle River: Pearson.
John R. Schermerhorn, J. G.-B. (2012). Organizational Behavior. Danvers: John Wiley & Sons.
Kondalkar, V. (2009). Organization Development. New Delhi: New Age International.
Organization Development Network. (2015). What is Organization Development? . Retrieved from Organization Development Network:
Schein, E. H. (2010). Organizational Culture and Leadership. San Francisco: John Wiley & Sons. Read More
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