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taurant management has successfully employed a retention strategy leading to a sustained employees low turnover, improved productivity and consequently the company has grown tremendously in the food and beverage industry.
The company focuses on three primary one of which includes training and hiring the right people to each job specification. With this strategy, the company management occasionally undertakes recruitment policy reviews in order to enhance retention as per Equal Employment Opportunities (EEO) strategy (http://www.eeoc.gov/federal/retention.cfm). In 2008, the company trained its employees on enhancing productivity through focusing on the mission statement and actual service delivery. Consequently, the company reversed declining share growth to 11 consecutive record reports back from 42% share losses to a remarkable 12.4% share growth. The success was achieved when employees were retained and trained to reverse the errors in shares instead of possible layoffs (Taylor 23).
Secondly, the company regularly conducts employee climate surveys using the 36o degree evaluation strategy. Under this approach, the management conducts performance evaluation with total focus on all spheres of employee including interpersonal relationship in the workplace. The strategy helps the managers to assess workforce attitude and job satisfaction and make changes before employees quit. Through this Strategy, Starbuck has improved its production and raise its employees by 66% from 2003 to 2013 (Liebowitz 17). Certainly, this is a tremendous recipe for the companys growth since high employees means higher productivity and subsequently increase in profits.
Through employing the right people and training them, Starbuck has achieved companys growth. In addition, conducting employees evaluation and surveys on job performance has led to the retention of employees and increase in the
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