It requires that a brand a manager use all available sources to acquire dominance in market (Zastrow 2009). A brand manager could use various types of power to market a product. As a good brand manager, marketing a product…
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Information power is based on personal attributes, and is closely related to expert power. Information power in the case of advertising the toothpaste is important in assisting a brand manager coordinate employees towards a common goal.
Coercive power is the ability involved in controlling an individual’s way of making decisions (McShane & Von, 2010). Coercive power is usually sourced by taking something away as punishment or threatening to do something when someone fails to follow instructions. It may be a severe way to gain authority in the workplace, but it is necessary in cases where stubborn employees are involved. Coercive power is definitely not a perfect way to market a product (McShane & Von, 2010).
Expert power is the ability to affect the decisions of other parties by use of knowledge and expertise. In an organization, it is power based on experience in specific areas or experiences (Zastrow 2009). Expert power is not limited to the authority and can quickly send a subordinate up the ladder.
Finally, referent power relates to the authority of an individual to a team or followers. It is mainly affected by the respect or admiration of the holder of the power (Zastrow 2009). Mass leaders or politicians are good examples of people with the effect of referent power.
Production departments. It would also help me win over the advertising agencies (McShane & Von, 2010). Earning respect in the workplace is important since the same colleagues will help me market my skills to the production departments. Expert power helps create admirers, thus making a product sell fast. Referent power, on the other hand, will enable me to use my authority to my team members (Zastrow 2009). Team members might have friends in the advertising agencies or production departments. The same friends will market my skills and will enable me to have higher chances of being picked by the advertising agencies or production departments.
As a brand
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But, as days go by it increasingly seems that Egyptian Army is pressing for a change of regime, sooner the better. Though there can be no denial of the fact that people of Egypt were genuinely fed up of Mubarak’s oppression and rampant corruption but the movement got a genuine boost when the army decided to remain neutral.
The exercise of power by women in most organizations shows how determined they are in proving their worth in the society. Although at times there are variations as to its implementation and acquisition, women, most of the time, gain power through their good attitude towards work.
Legitimate power makes the follower comply on the basis that the leader has the right to make the orders and the follower has the obligation to follow it. Expert power makes the follower obey on the basis that the leader possesses the expert knowledge to handle the situation in the best possible way.
These have ranged from political leaders, to individuals in management positions in organizations, to the homesteads. A man is considered the head of the family and in some cases he has abused his authority and power to control or intimidate his wife and children.
Introduction: It is a popular belief that if you have talent or money, you are bound to be successful in your career. However, time and again history has taught us, whether it is politics, business or sports; leadership, power and influence play a bigger role than possessing only talent or money (Becker).
We will discuss the strengths and weaknesses of power influence approach. Examples of how this approach is used in organizations will also be outlined.
The concept of leadership is explained through many different theories and approaches among which power influence
According to the paper power and influence has been used to control people everywhere in the world. People in authority have continued taking advantage of their power and abused it to get whatever they want in life. These have ranged from political leaders, to individuals in management positions in organizations, to the homesteads.
Power is ability of a person to influence other and influence is as a result of effect from other people. Authority is power bestowed to a given individual or group. The case study is about BrandMaker Company that faces numerous challenges after the key man who was responsible for the CIM left leaving a vacuum.
By definition, power can be described as the aptitude and capacity to get something done. There are many types of power that individuals employ in the workplace in a bid to attract a promotion from the senior managers or directors. There are a number of leadership theories that are applicable in the ways in which I gain power in my workplace.
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