quora
Nobody downloaded yet

Analysis of Jelly Belly Candy Company - Assignment Example

Comments (0) Cite this document
Summary
The paper "Analysis of Jelly Belly Candy Company" describes that Jelly Belly improved its relational marketing through regular phone calls to inactive customers who used to purchase massive products. The company’s director of customer relations would initiate direct phone conversations with retreating customers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Analysis of Jelly Belly Candy Company
Read TextPreview

Extract of sample
"Analysis of Jelly Belly Candy Company"

Download file to see previous pages Proof-of-concept, as used in the paper refers to the necessity to proof or ascertain that a system under consideration is viable (Blount and Lamm 356). Jelly Belly management had a plan to improve their sales and marketing practices through adoption of an appropriate customer relations technological system. As a result, they acquired a CRM system but few months after its integration, the system even failed to form a viable interface with the Enterprise Resource Planning (EPR). Consequently, Jelly Belly approached Microsoft for a new CRM system. This time, they need a preliminary certainty that this new system will serve the intended purpose. Therefore, Jelly Belly consulted Webfortis to establish a proof-of-concept that the new system met all standards required for optimal performance. Jelly Belly can now manage its current customer base using information obtained from the new system. In the past, the company could lose any type of customer within their selling and purchase processes. However, the new customer relations package enables managers to identify speciality customers responsible for the voluminous purchase of their products (Blount and Lamm 357). Consequently, this new package allows sales managers to develop longer relations with speciality clients; hence reducing customer defection.
As a Jelly Belly human resource manager, I would consider selecting hiring and training skilled and productive sales persons into the company’s sales team. The reason is that Jelly Belly has the requisite information on customers; hence skilled salespersons could utilize this information in improving sales through actions like direct marketing.
The main reason why Jelly Belly failed in accounting for undesirable customer patterns was as a result of inefficient customer relationship culture. Jelly Belly had not employed the use of technological tools in acquiring relevant information concerning the nature of their client base. In the past, the company could lose any type of customer within their selling and purchase processes. However, the new customer relations package enables managers to identify speciality customers responsible for the voluminous purchase of their products.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Analysis of Jelly Belly Candy Company Assignment”, n.d.)
Retrieved from https://studentshare.org/human-resources/1617968-four-questions
(Analysis of Jelly Belly Candy Company Assignment)
https://studentshare.org/human-resources/1617968-four-questions.
“Analysis of Jelly Belly Candy Company Assignment”, n.d. https://studentshare.org/human-resources/1617968-four-questions.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Company analysis
In regard to market share, when other brands such as Burgers King have been losing market share, McDonalds still experiences increase in its market share. Perhaps, the reason behind its success is attributed to continued innovative and management
6 Pages(1500 words)Essay
Company Analysis
The desire by the organization to reflect more accurately on the demographic diversity of United States population is another propelling factor too. The Strategic planning for diversity is a development which is
9 Pages(2250 words)Research Paper
Company Analysis
The waitresses comprises of young women commonly referred as the ‘Hooter girls’ for their attractiveness and outfits. The girls’ outfits and attractiveness form a key component of the company’s image since the founders of the Hooters restaurant came up with
3 Pages(750 words)Research Paper
Company analysis
As such, The Spirit of Women Magazine should scan the environment in different countries for these factors before launching its online publication. Across the globe, there are different
1 Pages(250 words)Essay
Company Analysis
The firm is a division of a "brick and mortar" retailer, with the parent company being Esprit Retail B.V & Co. KG. It was founded in 1968 by Douglas Tompkins and Susies Tompkins
12 Pages(3000 words)Assignment
Company Analysis
One of my strengths is the willingness to listen to others, as shown in the student peer evaluation table. In my opinion, this item number 5 is a major characteristic which can be utilized in the workplace to make it productive and effective. As a production head, i constantly put efforts to patiently listen to others including the sub-ordinates, get to know their innovative ideas, make their voices heard, and engage all the people around in the communication process.
6 Pages(1500 words)Essay
Company analysis
They operate in America’s biggest 4G wireless network and give services in America most highly developed fiber-optic network. Additionally, they carry incorporated business solutions to consumers in almost one fifty countries, leading to 97 of Fortune 500.
10 Pages(2500 words)Research Paper
Peppermint Candy
Democratic desires gave way to selfless individuals ready to fight for progress in attempt to institute democratic structures. These would serve as the country’s new leadership structure. Discriminative power sharing system and uneven economical growth facilitated the Gwangju Uprising that sought to transform the country from dictatorial rule to open democracy (Soyoung 62).
4 Pages(1000 words)Essay
Company analysis
Likewise, production is also one of the most important areas to focus on especially since Gretchen’s is a food company that take pride in providing the best quality food for the target customers. Finally, plant and facility was evaluated because the building or plant itself and the equipment and machines play an instrumental part in everyday productions.
2 Pages(500 words)Essay
Company analysis
This is a manner in which the stockholders also can maintain their interest in the situation. The stockholders if they have certain issue s they need to resolve they are permitted to talk to the management about it. The management is quite responsive towards the stockholders, they are all kept in touch always, and matters are discussed in high profile ways.
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Analysis of Jelly Belly Candy Company for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us