Nobody downloaded yet

The Coca-Cola Company Struggles with Ethical Crises - Research Paper Example

Comments (0) Cite this document
Topic: The Coca-Cola Company Struggles with Ethical Crises Date: Ethical issues and dilemmas Coca-Cola faced In Belgium, a contamination scare came up when thirty children became ill after consuming Coca-Cola products. Recalling the Coca-Cola products in the market was the wise move to reduce escalation of the problem…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
The Coca-Cola Company Struggles with Ethical Crises
Read TextPreview

Extract of sample "The Coca-Cola Company Struggles with Ethical Crises"

Download file to see previous pages All these contamination issues were further aggravated by the slow response from the beverage manufacturer and failure to recognize the severity of the situation. In Belgium, the country’s strict antitrust laws upheld a halt on market strategy seen as illegal strategy to strengthen Coca-Cola’s market share. The reputation of the company was thus deteriorating at an increasing rate. While considering mergers and acquisition, the company’s marketing tactics came under scrutiny due to the strict antitrust laws in the European countries. The French government refused to approve the company’s bid to acquire Origina and Schweppes, other French beverage companies. But still, the company dominates foreign markets throughout the world. Further, claims of racial discrimination came up in the spring of 1999. It is claimed that the top management had knowledge of this since 1995 and had done nothing to neutralize this situation. Discrimination was alleged to take place among former and current black employees. Over two thousands of them are said to have been discriminated in terms of promotions, pay and performance evaluations. A mid-level executive accused the Coca-Cola Company of doctoring a study it had done on behalf of Burger King in 2002. The fast food outlet had to take the research on its own to establish the reality of the claims. Coca-Cola was found guilty and had to compensate Burger Kings, the whistle-blower as well as pay millions in pre-tax write offs. It further lost public image among its customers, stakeholders as criminal investigations were instituted. Channel stuffing – shipping additional stock at above board rates to retailers and wholesalers are allegations came up. This was aimed at manipulating the numbers just before the end of a quarter to create a strong demand picture. This makes the financial statement earning impressive to the investors. From 1997 through 1999, the company was accused of this in the Japanese market. Coca-Cola is facing a shareholder suit regarding this kind of actions also in the Europe, North America and South Africa markets. Other supplies of the company such as PowerAde – a sports drink- came under scrutiny. Its delivery to Wal-Mart beyond Texas test area was looked into as bottlers alleged the contracts engaged in did not permit such. Initially the company was using direct store delivery, bottlers dropped off products to all stores, stock shelves and building merchandising displays. Bottlers did claim diminishing of their businesses due to this new change of delivery tactic and also a violation of antitrust laws. The media reported this wrangle negatively hence costing the company its reputation as well as the reputation of firms within its supply chain. The integrity the company had across its shareholders and partners was eroded. Internal wars with unions were up around the same time in Colombia. The death of eight Coca-Cola workers, hiding of further forty eight and sixty five receiving death threats was attributed to Coca-Cola and its local bottler by the union though it was a coincidence. The union sought reparations to families of slain workers as well as the displaced. The companies denied all these claims and attribute them to the Colombia’s four decade long civil war. There was an arrest of an administrative secretary and two accomplices in 2006. Fraud charges were brought against them as well as stealing and trading ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Coca-Cola Company Struggles with Ethical Crises Research Paper”, n.d.)
Retrieved from
(The Coca-Cola Company Struggles With Ethical Crises Research Paper)
“The Coca-Cola Company Struggles With Ethical Crises Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Coca-Cola Company Struggles with Ethical Crises

Coca-Cola Company

...Coca-Cola Company Introduction The Coca-Cola Company is considered the globe’s largest drinks selling business, occupying over half of the international marketplace in carbonated soft beverages in addition to a considerable portion of the noncarbonated section. It possesses four of the globe's five best-purchased soft drinks. Its main brand is certainly Coca-Cola itself, which is the globe's best-recognized and most precious brand. Nevertheless, the business sells roughly 500 additional beverage products varying from deviations like Diet Coke and brother products, for example, Fanta and Sprite to an...
8 Pages(2000 words)Essay

The Coca-Cola Company Struggles with Ethical Crises

...? The Coca-Cola Company Struggles with Ethical Crises al affiliation Introduction Coca-Cola has been one of the most revered companies globally that has curved a niche for itself in the business world as the leading beverage company. Despite this, the company has faced a lot of ethical challenges that have threatened to slander the company’s name. Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. In 1999, the Coca-Cola Company was faced with allegations that its products were contaminated after approximately thirty children from Belgium fell ill, following the consumption of Coke products. The Belgian government ordered Coca-Cola to recall all its products, a move that was also witnessed... withdrawing the...
5 Pages(1250 words)Essay

Coca Cola Company

...Business Strategy March 24, The Strategic Analysis of the Coca Cola Company This paper will provide the analysis of mission, vision, objectives of the coca cola company. The analysis will be on these points (1) Sustainability and road map to success, (2) Strategy remain same with the changes in technology, (3) Continuity in strategic direction and continuous improvement (4) The myth of inflection points (5) Great strategies are not complex (6) Chief strategist has to be the leader. The paper will also provide conclusion in which the brief analysis of the strategies of The Coca Cola...
3 Pages(750 words)Coursework

Coca-Cola Company

...? Coca-Cola Company Letter of Transmittal The paper discusses about the strategies taken by Coca-Cola Company in the mature market in order to remaincompetitive. The strategies that are described in this paper will help to understand the reasons behind the continuous growth and success of Coca-Cola in the global business context. The paper will also enable to recognize the differential aspects in the strategies taken by the company to sustain in the mature market. Introduction Mature market can be defined as the market which is at a state of equilibrium. The state of equilibrium can be described as the position where the demand and the supply are equal and the chance of significant growth is less. The mature market can turn out... and...
8 Pages(2000 words)Research Paper

The coca-cola Company struggles with Ethical Crises to produce quality products thus reducing ethical challenges associated with product quality and safety (Ferrell et al, 2011). Current ranking of Coca Cola Company Coca Cola Company has remained steadfast in its resolve to grow and remain the main soft drink manufacture in the world despite the numerous challenges. The company has developed different approach and measures to respond to different allegation against it, thus improving its ranking and position before the customers and stakeholders. However, the company is currently struggling to deal with a number of...
10 Pages(2500 words)Case Study

The Coca Cola Company

...The Coca Cola Company Registration Number Module Number and of Assignment INTRODUCTION The Coca-Cola Company has been operating internationally for over a century and has seen rapid growth in its business since it started. The company has introduced many innovative carbonated and non-fizzy drinks to add to their numerous products, which have been well received by consumers all over the world, including the Vanilla Coke and Coke Zero. The company has over 300 bottling partners globally that are responsible for its products and distributions and takes pride in playing an environmentally responsible role....
6 Pages(1500 words)Research Paper

Coca-Cola Company Assignment

...Strategic Marketing Plan Coca-Cola Company- Minute Maid Executive Summary Minute Made is a brand of Coca-Cola Company, which is the largest manufacturer of beverages in the world. Minute Made specializes in the manufacturing, marketing and distribution of fruit juices, teas and other drinks. This document serves as a marketing plan for Minute Maid line pf products for the next 12 months. The paper analyses the situation to uncover key considerations and then further establishes corporate and marketing objective and suggests a plan for achieving goals. Table of Contents Table of Contents 3 1. Introduction 4 1.1...
27 Pages(6750 words)Assignment

Coca-Cola Ethical Issue

...1. Why do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so? Coca-Cola had been enjoying market leadership and had been continually increasing its market share and profits up to 2000. For the first time in 2000, Coca-Cola failed to be amongst the top ten “America’s most admired companies’ and it was also dropped from the list of top one hundred from the Business Ethics’ annual list. They had been having a social responsibility focus but the company suddenly demonstrated a change in their leadership, high turnover in top...
13 Pages(3250 words)Essay

The Coca-Cola Company & Ethical Crises

...The Coca-Cola Company & Ethical Crises Abstract The Coca Cola Company is not only a successful organization, but also the globe’s largest beverage company. Coca Cola Company is also known as the most valuable brand worldwide and has very active operations in more than 200 countries. As a company, Coca Cola has significantly profited from its self-titled brand Coca Cola and other brands such as Minute Maid, PowerAde, Diet Coke and Dasani water. It is...
3 Pages(750 words)Essay

Coca cola company report

...Coca cola company report Introduction Coca Cola is an American multinational company. It mainly deals in manufacturing and selling of non alcoholic beverage. The company has its headquarters in Atlanta, Georgia. John Stith Pemberton invented Coca Cola in 1886 and the company was formed in 1892. The company operated its business throughout the world by franchisee distribution system. It is the world’s leading soft drinks manufacturing company which operates its business in more than 200 countries of the world. For more than a century the...
13 Pages(3250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic The Coca-Cola Company Struggles with Ethical Crises for FREE!

Contact Us