Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Coca-Cola Company Struggles with Ethical Crises - Research Paper Example

Comments (0) Cite this document
Topic: The Coca-Cola Company Struggles with Ethical Crises Date: Ethical issues and dilemmas Coca-Cola faced In Belgium, a contamination scare came up when thirty children became ill after consuming Coca-Cola products. Recalling the Coca-Cola products in the market was the wise move to reduce escalation of the problem…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
The Coca-Cola Company Struggles with Ethical Crises
Read TextPreview

Extract of sample "The Coca-Cola Company Struggles with Ethical Crises"

Download file to see previous pages All these contamination issues were further aggravated by the slow response from the beverage manufacturer and failure to recognize the severity of the situation. In Belgium, the country’s strict antitrust laws upheld a halt on market strategy seen as illegal strategy to strengthen Coca-Cola’s market share. The reputation of the company was thus deteriorating at an increasing rate. While considering mergers and acquisition, the company’s marketing tactics came under scrutiny due to the strict antitrust laws in the European countries. The French government refused to approve the company’s bid to acquire Origina and Schweppes, other French beverage companies. But still, the company dominates foreign markets throughout the world. Further, claims of racial discrimination came up in the spring of 1999. It is claimed that the top management had knowledge of this since 1995 and had done nothing to neutralize this situation. Discrimination was alleged to take place among former and current black employees. Over two thousands of them are said to have been discriminated in terms of promotions, pay and performance evaluations. A mid-level executive accused the Coca-Cola Company of doctoring a study it had done on behalf of Burger King in 2002. The fast food outlet had to take the research on its own to establish the reality of the claims. Coca-Cola was found guilty and had to compensate Burger Kings, the whistle-blower as well as pay millions in pre-tax write offs. It further lost public image among its customers, stakeholders as criminal investigations were instituted. Channel stuffing – shipping additional stock at above board rates to retailers and wholesalers are allegations came up. This was aimed at manipulating the numbers just before the end of a quarter to create a strong demand picture. This makes the financial statement earning impressive to the investors. From 1997 through 1999, the company was accused of this in the Japanese market. Coca-Cola is facing a shareholder suit regarding this kind of actions also in the Europe, North America and South Africa markets. Other supplies of the company such as PowerAde – a sports drink- came under scrutiny. Its delivery to Wal-Mart beyond Texas test area was looked into as bottlers alleged the contracts engaged in did not permit such. Initially the company was using direct store delivery, bottlers dropped off products to all stores, stock shelves and building merchandising displays. Bottlers did claim diminishing of their businesses due to this new change of delivery tactic and also a violation of antitrust laws. The media reported this wrangle negatively hence costing the company its reputation as well as the reputation of firms within its supply chain. The integrity the company had across its shareholders and partners was eroded. Internal wars with unions were up around the same time in Colombia. The death of eight Coca-Cola workers, hiding of further forty eight and sixty five receiving death threats was attributed to Coca-Cola and its local bottler by the union though it was a coincidence. The union sought reparations to families of slain workers as well as the displaced. The companies denied all these claims and attribute them to the Colombia’s four decade long civil war. There was an arrest of an administrative secretary and two accomplices in 2006. Fraud charges were brought against them as well as stealing and trading ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Coca-Cola Company Struggles with Ethical Crises Research Paper”, n.d.)
Retrieved from
(The Coca-Cola Company Struggles With Ethical Crises Research Paper)
“The Coca-Cola Company Struggles With Ethical Crises Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Coca-Cola Company Struggles with Ethical Crises

Coca-Cola Company

... Coca-Cola Company Introduction The Coca-Cola Company is considered the globe’s largest drinks selling business, occupying over half of the international marketplace in carbonated soft beverages in addition to a considerable portion of the noncarbonated section. It possesses four of the globe's five best-purchased soft drinks. Its main brand is certainly Coca-Cola itself, which is the globe's best-recognized and most precious brand. Nevertheless, the business sells roughly 500 additional beverage products varying from deviations like Diet Coke and brother products, for example, Fanta and Sprite to an enormous choice of carbonated and noncarbonated fluid-centered beverages. Progressively more Coca-Cola has established that its absolute size...
8 Pages(2000 words)Essay

The Coca-Cola Company Struggles with Ethical Crises

...? The Coca-Cola Company Struggles with Ethical Crises al affiliation Introduction Coca-Cola has been one of the most revered companies globally that has curved a niche for itself in the business world as the leading beverage company. Despite this, the company has faced a lot of ethical challenges that have threatened to slander the company’s name. Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. In 1999, the Coca-Cola Company was faced with allegations that its products were contaminated after approximately thirty children from Belgium fell ill, following the consumption of Coke products. The Belgian government ordered Coca-Cola to recall all its products, a move that was also witnessed...
5 Pages(1250 words)Essay

Coca Cola Company

... Business Strategy March 24, The Strategic Analysis of the Coca Cola Company This paper will provide the analysis of mission, vision, objectives of the coca cola company. The analysis will be on these points (1) Sustainability and road map to success, (2) Strategy remain same with the changes in technology, (3) Continuity in strategic direction and continuous improvement (4) The myth of inflection points (5) Great strategies are not complex (6) Chief strategist has to be the leader. The paper will also provide conclusion in which the brief analysis of the strategies of The Coca Cola Company and some suggestions to improve these strategies are given. The Coca Cola Company began serving their delicious and refreshing sparkling beverages 125...
3 Pages(750 words)Coursework

The coca-cola Company struggles with Ethical Crises

Coca cola Company, one of the most revered and common soft drink manufacturers in the world has had to deal with a number of ethical complaints against it. The company has had a number of influential business people serving various positions within its ranks, including Warren Buffet who served in the company’s board. In this paper, one out of a number of the ethical misdeeds raised against Coca Cola Company will be analyzed. In this analysis, the company’s response to the issues raised by the company and how it affected the success and operations of the business will be discussed. The economic and social impacts of the complaints against the company will also be discussed in line with differential business practices and response...
10 Pages(2500 words)Case Study

Coca-Cola Company

... Coca-Cola Company is a company that produces and sells soft drinks to its s. It's the largest manufacturer and marketer of the non-alcoholic drinks concentrates and syrups in the world. Its headquarters are in Atlanta Georgia. The Chief Executive Officer is known as Mr. Muhtar Kent. The stocks of the company are listed in the New York Stock Exchange .The Company is rated as one of the largest companies in United States of America. It has been in operation for the last 130 years producing over 400 different kinds of brands for its customers. The products range from diet, caffeine free to the vanilla -flavored type of products. The mission of the company has been that of refreshing the body, mind and spirit; to inspire the moments...
10 Pages(2500 words)Essay

The Coca Cola Company

...The Coca Cola Company Registration Number Module Number and of Assignment INTRODUCTION The Coca-Cola Company has been operating internationally for over a century and has seen rapid growth in its business since it started. The company has introduced many innovative carbonated and non-fizzy drinks to add to their numerous products, which have been well received by consumers all over the world, including the Vanilla Coke and Coke Zero. The company has over 300 bottling partners globally that are responsible for its products and distributions and takes pride in playing an environmentally responsible role. With the current global economic downturn, we will be looking at how the company has performed based on its results for the First Quarter...
6 Pages(1500 words)Research Paper

Coca-Cola Company Assignment

...Strategic Marketing Plan Coca-Cola Company- Minute Maid Executive Summary Minute Made is a brand of Coca-Cola Company, which is the largest manufacturer of beverages in the world. Minute Made specializes in the manufacturing, marketing and distribution of fruit juices, teas and other drinks. This document serves as a marketing plan for Minute Maid line pf products for the next 12 months. The paper analyses the situation to uncover key considerations and then further establishes corporate and marketing objective and suggests a plan for achieving goals. Table of Contents Table of Contents 3 1. Introduction 4 1.1 Company Overview 4 1.2 About Minute Maid 4 2. Situation Analysis 5 2.1 SWOT Analysis 5 Table 2.1 SWOT Analysis 5 2.2 FEPSOS...
27 Pages(6750 words)Assignment

Coca-Cola Ethical Issue

...1. Why do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so? Coca-Cola had been enjoying market leadership and had been continually increasing its market share and profits up to 2000. For the first time in 2000, Coca-Cola failed to be amongst the top ten “America’s most admired companies’ and it was also dropped from the list of top one hundred from the Business Ethics’ annual list. They had been having a social responsibility focus but the company suddenly demonstrated a change in their leadership, high turnover in top management, and was found to engage in several unethical issues. Corporate citizenship requires the fulfillment of four functions – fulfilling economic responsibilities...
13 Pages(3250 words)Essay

The Coca-Cola Company & Ethical Crises

...The Coca-Cola Company & Ethical Crises Abstract The Coca Cola Company is not only a successful organization, but also the globe’s largest beverage company. Coca Cola Company is also known as the most valuable brand worldwide and has very active operations in more than 200 countries. As a company, Coca Cola has significantly profited from its self-titled brand Coca Cola and other brands such as Minute Maid, PowerAde, Diet Coke and Dasani water. It is therefore an indisputable fact that Coca Cola has been successful over the last decade. Nevertheless, in the past two decades, Coca Cola has been staggering in meeting its financial objectives, having been hit by an array of ethical crises. Coca Cola’s path has been troubled despite...
3 Pages(750 words)Essay

Coca cola company report

...Coca cola company report Introduction Coca Cola is an American multinational company. It mainly deals in manufacturing and selling of non alcoholic beverage. The company has its headquarters in Atlanta, Georgia. John Stith Pemberton invented Coca Cola in 1886 and the company was formed in 1892. The company operated its business throughout the world by franchisee distribution system. It is the world’s leading soft drinks manufacturing company which operates its business in more than 200 countries of the world. For more than a century the company continues through depression, prosperity, war & peace, economic burst and boom etc. During this long time of its business Coca Cola has done many mergers and acquisitions with various companies...
13 Pages(3250 words)Essay

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

Structure of Ford Motor Company

It was only in 1927 when GM overtook Ford in sales that Henry Ford felt the need to innovate Model A that was more in tune with the times (Cattlel, 2000).
Today, Ford Motor Company is the biggest family-controlled auto-manufacturer with number three spots in the list of world’s biggest manufacturers and sellers of vehicles. In, 2007, for the first time in 56 years, Ford was relegated to the third spot from second by the Toyota of Japan. Ford manufactures cars, trucks, and SUVs in the brand range of Ford, Mercury, Lincoln, Volvo, and Mazda. Ford’s s distinctly home-spun variety economy class Mondeo and Mustangs sold the world over, and Lincoln stands for luxury and elegance. Lincoln Motor Company was the first stra...
13 Pages(3250 words)Term Paper

Arguments for Ethical Egoism

The idea behind most philosophers' advocacy of ethical egoism lies in sacrificing one's short-term self-interest in order to maximize one's long-term self-interest, which is a form of rational self-interest. It was contended that in ethical egoism, there is harmony in all humans, and this harmony prevents a moral agent to rationally harm another person.3 As Nietzsche has pointed out, the ancient Greeks did not associate morality with altruism in the way that post-Christian Western civilization has done,4 implying that being altruistic is not the same as being moral. This would likewise lead to saying that being egoistical is not being immoral. Ethical egoism is said to be a good philosophy since it furthers the ends of others, whi...
6 Pages(1500 words)Case Study

The Company Targets Customers

As a principle, HP doesn’t reveal non-public product details, financial information, marketing, R &D, manufacturing, and Personnel Data. We will work on whatever information the company discloses and is available in the common domain of knowledge to assess our strengths, marketing mix, current strategies, current events, and global information and discuss how they can be more streamlined in. In today’s world, no amount of market strategizing is enough, no amount of competitor’s latest strategies and innovation and we have always to remain in an ever-evolving role.
We have chosen our Personal Computer as the product of our current study. Just for sake of recall, we make mention of current product segmenta...
8 Pages(2000 words)Case Study

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

A Comparative Study of the Origins of Ethical Thoughts

Do you know what they dug out? -- Wires! It proves that two thousand five hundred years ago, in the age of Pericles, the Greeks had telephones”. The Jew laughingly retorted: “Recently they were digging in Jerusalem. They dug out nothing. This proves that three thousand years ago when Solomon was the king of Judea, the Jews had the principle of wireless!”

ETHICS AND DIVERSE DEFENITIONS: One of the Dilemmas of the civilized human society was the fight between the soul and the flesh or rather the body and desires. The question is how to divert human energy in an intelligent, controlled way? Searching answers to this question one lands in the premise of ethics, personal as well as social. Ethics (English)...
11 Pages(2750 words)Case Study

Company Law Issues

Various sections of the CA are coming into force over a staged process and the relevant provision relating to authority is sections 39 and 40, which came into force on 1 October 2007.

Section 39(1) of the CA provides that “the validity of any act done by a company shall not be called into question on the ground of lack of capacity by reason of anything in the company’s constitution”

Additionally, section 40(1) provides that: “In favor of a person dealing with a company in good faith, the power of the board of directors to bind the company, or authorize others to do so, shall be deemed to be free of any limitation under the company’s constitution”.

Section 40 (2)...
9 Pages(2250 words)Case Study

Ethical Dilemma in Nursing

As a practitioner, the nurse attends to all the medical needs of the patient and as a leader, she takes decisions that relate to, influence and facilitate the actions of others with an aim to achieve a particular goal. As a researcher, the nurse aims to implement studies to determine the actual effects of nursing care and to work towards further improvement in nursing care (Nettina, 2006). In order to impart these duties in the most appropriate manner, nurses must not only possess sound knowledge of the subject, but they must also be aware of ethical laws and legislations and how to handle ethical dilemmas. This is because, through their career, nurses encounter many situations that are tangled in ethical complexities. As Hall (19...
9 Pages(2250 words)Article

Business Sustainability and Society: Coca-Cola Company

For centuries, ethics has been a crucial and significant component of human societies that contributed enormously to the creation of norms and values through religious influences, as well as through the contribution of intellectuals and philosophers in society. Unfortunately, nowadays, it is an observation that individuals, organizations, and even nations have commenced overlooking the phenomenon of ethics in their practices, specifically in the business sector that has become the major stakeholder confronting criticisms related to ethical practices. Critics (Crane, pp. 23-29, 2007) argue that business ethics has now become a component limited to theoretical policies and frameworks of business organizations, and such principles an...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic The Coca-Cola Company Struggles with Ethical Crises for FREE!

Contact Us