Advertisers in the Market Today - Essay Example

The second mother seeks wise advice from the elders on how to appropriately deal with the condition of the son. The elders then present the woman with a solution that involves taking soups instead of vegetables (Marchand, 1985). These two analogies present certain aspects concerning advertisements. The parables provide a correlation between the Biblical perspectives and the circular tendencies. The Bible is characterized by moral and positive values that are aimed at changing people’s perspectives on certain fundamental issues in society. Advertisements should present facts concerning products and services offered in the market.

            Advertisements are meant to provide the correct information concerning a particular product or service. However, advertisements have become extensively complicated to the extent that it does not present the appropriate information concerning the products. Ideally, organizations and companies have increasingly taken advantage of their customers to the extent that most of the information providers are false or biased. For instance, when advertisements are done, it is expected that they are to communicate the exact value of the brand to the customer. However, rarely are such positive gestures provided because producers are fixated on seeking markets for their products without considering the welfare of their clients. Some advertisements have promoted consumerism tendencies affected, making customers buy products that they would otherwise not need. 

            While some advertisements are ethically and morally flawed, most of them present the consumers with the actual values of the products. A case in point is that such advertisements do not exaggerate or provide false information concerning the products and services. Consumers ought to be protected from advertisers who are not considerate of the plight of clients. Flawed advertising can be compared to the parable of the mother who forces her son to take certain foods that are not proper. Ordinarily, advertisements should be factual and representative of the products being sold to the consumers. Consumers sometimes buy products with the hope of finding the value presented in the advertisements, but that is never the case.

Conclusion

            The parable of the two mothers provides perspectives in understanding the manner in which advertisers behave. Advertisers in the market today employ crude tactics to take advantage of unsuspecting customers. However, there are certain advertisements that present the exact facts about the products or services. Consumers should be protected against unethical and immoral advertising tendencies. Advertisements should be factual in order to aid customers in making appropriate choices about the products they need from the market.