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Micro Approaches & the H2O pump - Essay Example

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The reporter, Amy Costello, research on the unhealthy water of Stink water, a town in South Africa, and the solution that a retired advertising executive, Trevor Field, created in aid of better water for them. Trevor Field’s invention, the Play Pump, was a great solution…
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Micro Approaches & the H2O pump
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Micro Approaches & the H2O pump

Download file to see previous pages... To put up the Play Pump was cheap, and Trevor came up with an advertising concept, that was to put up advertisements on the tanks and the money would be used in the maintenance of the pumps. Trevor’s idea was brilliant, and it got a worldwide recognition. The Play Pump got a 16.2 million dollars donation to aid in the installation of other water pumps. After 3 years, Amy went back to South Africa and found that not all the pumps were functional. She tried to talk to Trevor but to no avail, but at last, her situation obliged her to converse with him, despite the fact that he declined to admit that it was his problem that the pumps were not functional.
This research show that there are willing donors who want to aid a brilliant idea, but there’s a lot of greed from people both in the micro and macro companies who end up running away with the ...Download file to see next pagesRead More
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