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Consumer Culture in Modern Europe - Term Paper Example

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In the paper “Consumer Culture in Modern Europe” the author explores consumer culture in Nazi Germany. He investigates the cultural stereotypes of women in Germany who Nazi official classified them as Brunhilde in uniforms or flabby wives of farmers…
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Consumer Culture in Modern Europe
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"Consumer Culture in Modern Europe"

Download file to see previous pages The author reveals that German press insisted that French women adopted in Germany were a disguise to German female morals. This was a very unethical way of treating women in Germany because there is freedom of dressing all over the globe. Consumer culture that involves buying and selling existed in Berlin. Berlin was a heart of profitable garment business and Frankfurt wanted to emulate it. Berlin sold expertly tailored finished clothing and accessories for all sexes in Europe. On top of this, Berlin housed some of successful fashion ventures such as saloons and luxurious shops. German fashion industry wanted to surpass the French one when the World War 2 was over. This was a move to dominate the world of fashion with stylish, noble, and self-respecting outfits. Germany kept the move to dominate fashion industry as a secret. Fashion industry in Germany did not disclose any information about the shapes, textures, colors, and method of making their clothes. In order to achieve this noble step towards dominance in fashion industry, Germany founded organizations that to united fashion businesses. The aim of unification of fashion business was to give German a winning force in its endeavor to dominate stylish industry (Guenther 290). Some groups wanted Germany to utilize art academies, which to offer training in fashion designing. In order to win domestic purchasing power, German forced violently Jews out of their fashion industry. Likewise, Nazi occupiers’ restricted French fashion exports in the international markets although few exceptions made. Germany’s rivals, who were real and imagined, in the fashion world eventually vanquished (Guenther 162-166). Although German rivals had gone, Nazi government made little...
Consumer culture that involves buying and selling existed in Berlin. Berlin was a heart of profitable garment business and Frankfurt wanted to emulate it. Berlin sold expertly tailored finished clothing and accessories for all sexes in Europe. On top of this, Berlin housed some of successful fashion ventures such as saloons and luxurious shops. German fashion industry wanted to surpass the French one when the World War 2 was over. This was a move to dominate the world of fashion with stylish, noble, and self-respecting outfits. Germany kept the move to dominate fashion industry as a secret. Fashion industry in Germany did not disclose any information about the shapes, textures, colors, and method of making their clothes. In order to achieve this noble step towards dominance in fashion industry, Germany founded organizations that to united fashion businesses. The aim of unification of fashion business was to give German a winning force in its endeavor to dominate stylish industry (Guenther 290). Some groups wanted Germany to utilize art academies, which to offer training in fashion designing. In order to win domestic purchasing power, German forced violently Jews out of their fashion industry. Likewise, Nazi occupiers’ restricted French fashion exports in the international markets although few exceptions made. Germany’s rivals, who were real and imagined, in the fashion world eventually vanquished. Although German rivals had gone, Nazi government made little advancement in developing a unique German fashion. ...Download file to see next pagesRead More
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