Benefits of Soft Drinks - Term Paper Example

The soda tax is one such suggestion; however, not all agree on the possible benefits likely to result from the taxation of soft drinks.... Furthermore, those against this policy are of the opinion that taxation of soft drinks does not limit their accessibility because many are willing to spend more money for their preferred luxury items such as soft drinks.... Taxing soft drinks generates revenue for the government, which helps offset other expenses in the budget....

Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day” (Bellis).... Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day” (Bellis).... Description of the company Operating in more than 200 countries worldwide, the American company Coca cola is one among the largest soft drink manufacturers in the world at present.... Coca Cola like soft drink manufacturers is exploiting these resources and the people near the soft drink bottling plants are struggling to get enough drinking water from the nature....

The business chosen for this paper is that of selling energy drinks and the brand specifically devised for this is known by the name of Aloha Energy Drink.... The company believes in delivering state of the art energy drinks to its customers which essentially suggest the goodwill that the energy drink company has believed in ever since its inception.... Do you drink energy drinks'2.... What is one thing that you like about energy drinks'3....

nbsp;… Without question most people consider the soft drinks to be a fast-moving consumer good.... And whilst it may be the case that some people are likely to spend a much higher portion of their income in soft drinks one could argue that a soft drink does not represent a significant portion of one's income.... From this perspective, the company can compete for head-on with Pepsi-Raw but it can still be promoted as a healthy alternative to most soft drinks....

Softer consumers are purchasing a wide range or variety of soft drinks.... Both Softer and Afia make soft drinks; however, even though Afia might attempt to compete, we find that they will still be considered as lower market from Softer.... It is also likely that the industry will experience more entrants due to the flourishing nature of the business. - The other established companies which are… oca Cola and Pepsi have an edge over Softer due to their financial might, and have also been in the industry for long which has enabled them to create brand awareness, thus having the biggest market share. The advantage that the company has over its competitors, and which is o one of their major undoing is the fact that it targets even the low earning or poor consumers by producing as low as one hundred and fifty liters which cost very little....

nbsp;  Withstanding other external factors like weather that may affect my selection, I mostly buy soft drinks from the Coca-Cola Company.... In conclusion, the price of the brand is also convenient compared to other soft drinks and the satisfaction I get from it.... The author describes his/her criteria for the selection of soft drink to buy.... The author considers various factors that include the price of the soft drink, its mode of packaging, the energy content of the drink, the chemical content, the taste, standard of quality, smell, availability of the drink....

The target coverage strategy for Jones is to cater consumers who are looking forward to finding new tastes in soft drinks or those who want to explore other flavors aside from those already provided by its competitors.... The target coverage strategy for Jones is to cater consumers who are looking forward to finding new tastes in soft drinks or those who want to explore other flavors aside from those already provided by its competitors.... Jones Soda having at some point weird tastes for its soft drinks that some consumers appreciate is a remarkable advantage....

The choice of snacks and soft drinks targets the working class and the business community with little time especially during lunch hour breaks.... The market segmentation for these products is based on the Product Marketing Denver's Best Foods has asked you to develop a media strategy for their new sandwich Spread d Snacks and soft drinks spread 1) Who is the target market for your spread?... The choice of snacks and soft drinks targets the working class and the business community with little time especially during lunch hour breaks....