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The Strategic Analysis of LGCH in California: Internal Strategic Environments - Research Paper Example

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This paper examines the holistic strategic – corporate, business, marketing, competition and orientation – environment of the CHLG with particular emphasis on the nature, scope and direction of competition in the hospital services industry in the South Bay area…
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The Strategic Analysis of LGCH in California: Internal Strategic Environments
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Health care services industry in the US in general and California, in particular, has been experiencing an upsurge in demand and supply over the years due to a variety of reasons, including the strategic ones affecting fundamental industry-centric structures and policy related outcomes. The Community Hospital of Los Gatos (CHLG) has been facing a similar change in demand and supply within the South Bay area. Thus its corporate and business strategies have also been influenced by the unfolding competitive environment and strategic reorientation of the industry (Tseng and Chen, 2007).

The latter change in itself is a response to the intensity of the evolving competitive business environment and therefore requires a thoroughgoing strategic analysis. CHLG has been involved in the provision of continuous community-based healthcare for the last 45 years. It joined the Tenet Healthcare Corporation in 1992. THC is a health care management company that owns and operates around 57 hospitals in the US. Its strategic focus is on quality management and thus it has adopted a multifarious strategic initiative to implement quality programs throughout the organization.

Such quality programs are designed and implemented within such critically important areas as clinical practice, patient care & safety, nursing staff’s quality and the medical staff’s performance. With 600 odd physicians and 550 employees, CHLG has been known for its strategic orientation towards customer-friendly physician satisfaction oriented service culture.

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