Alcohol Consumption and Intoxication by Helen Keane - Article Example

Intoxication sometimes is considered to be a positive thing and a state of enhancement. It describes intoxication as, “a form of bodily pleasure”. This perception is in complete disagreement with the first perception. According to this article, despite the fact that the harm caused by intoxication cannot be disputed, the campaign aimed at changing drinking practices is hindered by the gap between public health and a general understanding of intoxication. For instance, the article points out that, recent researches have revealed that the youth might be involved in drinking as a part of “a wide-ranging culture of hedonistic consumption” (Keane 2009, P. 142). The article asserts that for there to be any meaningful outcome from such campaigns, there needs to be a proper understanding of the various uses of alcohol and the influence of social culture on drinking culture.

There should also be more understanding of the nature and impact of controlled alcohol consumption among the youth. Not until there is a proper understanding by the public health on alcohol consumption and the pleasure and risks involved that there shall be a solution for the problem. Public health and the general public should have a general understanding of these aspects of alcoholism and intoxication.