Planning in the Health-Care Setting - Case Study Example

HIM 412- Planning in the Health Care Setting- (HIM) Swot analysis aids in strategic planning through critically evaluating the strengths, weaknesses,opportunities, and threats related to a business. It consists of a consideration of internal & external aspects that are positive or negative in relation to the business aim to be achieved (Nixon & Helms, 2010).HelpfulHarmfulInternalStrengths:1. Reputation for excellence.2. Experts & specialists.3. Motivated staff.4. Knowledge of the health service market.

Weaknesses:1. Great amount of workload(35 clients)ExternalOpportunities:1. Growth of market share.2. Expansion of scale of operation.3. Filling market niche of home health-care firms or penetration physician office.4. Offer challenges to staff to develop their capabilities.5. Expertise to manage & train staff.6. Demand and difficulty of recruiting office managers for physical therapists.Threats:1. Threats related to meeting demands of new market niche.2. Lack of marketing experience in new region and markets.3. Availability & skill of labour in new region4.

What if competitors penetrate the market niche too?5. Whether they can train new physicians.(Valentin, 2005)The provision of home health care services and resources in the region:Business PlanExecutive summaryHealth Information Manager provides premium home health care services to cater to the demands of the market niche within the local community. Our competent specialists guarantee prompt and best health care services. We have currently contracted with 35 long-term care facilities and have a profitable record of over 5 years.

Health Information Management was formed by Jackie and Sandra as a partnership firm and consists of 6 other specialists (Elements of a Business Plan).Business descriptionHealth Information Firm is a partnership firm, and was founded five years ago by Jackie and Sandra who are the principal partners.Industry backgroundHealth Information Firm will be involved providing similar health related services but only to different customers.Competitor analysisAs this market niche has not been identified so there are no competitors at all as yet.

Therefore, considerable profits can be reaped but competitors will penetrate in future so the firm should provide cost-effective and premium quality services to retain its market share even in future.Market analysisPresently, there exists an untapped market niche for home health care personnel and resources. Hence, the firm has an excellent opportunity to cater to the entire industry and establish its monopoly before competitors enter the market .Customers’ expectations and industry standards are based around providing prompt and quality home health care benefits.

Market trend seems to suggest growth in future years.Marketing planPrompt and premium home health care services shall be provided. Price skimming shall be used to reap the maximum profits, as demand for these services is unfulfilled so customers will pay the high prices. The services should be promoted through hospitals and clinics and shall be provided at homes of patients (Crow & Goldstein, 2003).Management team: In addition to Jackie and Sandra, the management team is composed of 2 RRAs and 4 ARTs.

The principal partners as well as the specialist staff are highly motivated and committed to business growth and betterment. Bryan and others have willingly taken the challenge of providing home health care services. Works CitedCrow, R., & Goldstein, H. (2003). Model Business Plan:A Supplemental Guide for Open Access Journal Developers & Publishers. New York: Open Society Institute,.Elements of a Business Plan. (n.d.). Retrieved September Sunday, 2012, from Entrepreneur: http://www.entrepreneur.

com/article/38308-7Nixon, J., & Helms, M. M. (2010). Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management , 215 - 251.Valentin, E. K. (2005). Away With SWOT Analysis:Use Defensive/Offensive Evaluation Instead. The Journal of Applied Business Research , 91-105.