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Health Promotion Campaign - Essay Example

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The campaign was implemented there to reduce the obesity problem in their population and the focused group was on the kids and adults. Studies states that obesity in Liverpool decreases the life expectancy by “9”years, it results approximately “30,000” deaths and “130,000” sick days per year…
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Health Promotion Campaign
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"Health Promotion Campaign"

Download file to see previous pages The aim of the campaign is to make aware the adults and children in Liverpool against obesity and by “2010”they could reduce the degree of obesity.
The Liverpool campaign was mainly divided into 4 levels. In the first phase, the campaigns enkindle the people for healthy food habits and physical exercises. In the second phase the campaign guides and supports the people with compatible advices to reduce their body weight. In the third phase it organized program to reduce weight for the obese. Last phase involved the campaign and its treatment or the medical services provided for morbidly obese people of Liverpool. The health campaign set aside some important strategic objectives for the success of the programme. They were- Emergence of a new food culture, services from other organizations, medical services.
Liverpool is a famous place for sports and football clubs. Through the participation of school clubs the campaign ensured the daily fitness of youngsters. The campaign of Liverpool organized various physical activity related programs that is “active play”. It includes community games, cycling, wellness programs like walking and cycling. The aim of the Program is living healthy. The campaign provides opportunities to reduce obesity. The campaign focused their public relations and they market the campaign very carefully. The campaign involved in two research program at its initial stage that is Liverpool’s food survey and active city research program. The campaign considered its findings and suggestions of the researches. The campaign developed relationship with media and they formed a website for any further reference. The food industry reduces the fat and sugar in their products.
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The campaign developed relationship with media and they formed a website for any further reference. The food industry reduces the fat and sugar in their products. The agricultural policy of the campaign and city influenced the people to consume more vegetables and fruits. The campaign of Liverpool includes almost every detail in which a health campaign was needed. But it missed some of its important points. In the initial stages, theoretical approach of the campaign never stated about the mental health condition of the people with obesity. People with obesity carried “depression” and “anxiety” (Royal College of Physicians, 2013) and they are facing equal mental and physical problems. Every individual has their own personal problems with their physical conditions. The theoretical approaches of the campaign only focused on group activities. But to reduce or remove obesity from society needed a great deal of efforts and access to the individualistic problems. In the approaches of campaign, it’s focused on the whole population of Liverpool. In this stage the campaign mainly focused on to reduce the weight of people through the physical activities and it ensured the participation of school, parents, organizations, places of works and other services like transportation. But in this stage the service of a professional dietician or nutritionist is very important to provide scientific awareness of the condition of obesity and its consequences. Level one approach of Liverpool campaign expects the result for improving physical activity. But the campaign never mentions a gym trainer or a physical educator to deliver such services. A successful health campaign needs more sufficient professionals. One of the very important ...Download file to see next pagesRead More
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