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Cross-Cultural Comparison - Essay Example

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Cross cultural comparison Customer inserts his/her name Institution’s name Research by Hofstede (1980, 1991, and 2001) identifies key dimensions including masculinity, power distance beliefs, uncertainty avoidance and long term orientation, that account for variation between the Eastern and Western cultural behavior…
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Cross-Cultural Comparison
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Download file to see previous pages High-context cultures must be separated from low-context cultures. The former refers to cultures such as those of South Korea and Taiwan where verbal communication takes a backseat and non-verbal communication conveys significant meaning (Bovee, Thill, & Chaturvedi, 2008). The latter refers to the opposite and includes cultures such as those of U.S.A and Germany (Bovee, Thill, & Chaturvedi, 2008). In low context cultures it becomes imperative for managers to be result and career-oriented whereas, in high context cultures emphasis is on building and maintaining relationships (Nisbett, 2003). Thus, negotiations and trust-building are important exercises for managers as far as high-context cultures, such as China, are concerned. Sometimes, social differences are also worth noting. For example, when Wal-Mart decided to expand its operations in Germany, the store personnel in Germany protested the company’s requirement of always putting up a smiling face to customers simply because it meant ‘flirting’ in their local context (Bovee, Thill, & Chaturvedi, 2008). Non-verbal cues are also interpreted in surprisingly different ways. For example, managers in the U.S. may shake hands as a welcome gesture, whereas in Japan a slight bowing of the head is the norm (Bovee, Thill, & Chaturvedi, 2008). ...
As mentioned earlier, trust is an essential component for the Chinese that governs their personal as well as professional dealings. Therefore, it is not surprising that, for the Chinese, the professional arena is largely overlapped by personal aspects. Trust (known as “Guanxi” in the Chinese context) and strong personal contacts guarantee strong business dealings as well. Direct eye-to-eye contact is not encouraged and shaking of hands may not be taken as favorable (Graham & Lam, 2003). The Chinese are wary of those who fast communicators who make rush decisions. Therefore, at all times during the communication process, patience and perseverance must be demonstrated. Saving face is another aspect of the Chinese culture. Hence, the Chinese avoid the usage of the word “no” (Fang, 2006). Furthermore, the Chinese managers are usually skeptical about the typical Western philosophy of backing every argument by legal evidence. Law is therefore, often looked upon as a coercive, impersonal way of dealing by the Chinese (Fang, 2006). The human behavior of Chinese is reflected in their verbal and non-verbal body language. Their communication style is best understood in the light of their traditional, Confucian culture. Although, the Chinese culture has significantly evolved, it still has its roots in the Confucian philosophy. Thus, by comparing the old and new cultural behaviors it becomes evident that a new, hybrid culture is in the making. Traditionally belonging to a high-context culture, the Chinese are passive and engage in more non-verbal communication than active verbal communication. Implicit messages, therefore, constitute a large part of the Chinese human behavior. The ...Download file to see next pagesRead More
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