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Theory of Planned Behavior - Research Paper Example

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Systematic Review Research Question and Working Hypotheses Does the theory of planned behavior explain why, when given with almost a similar array of food choices in university cafeterias, women tend to eat healthier and have healthier eating habits as compared to men?…
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Theory of Planned Behavior
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Download file to see previous pages Theory of Planned Behavior Eating is one topic that has always sparked interest because everyone consumes and needs food in order to survive. Because of this importance in daily living, issues such as food choices and eating habits have always been a concern. Pirouznia (2001) suggests that women tend to eat healthier, and thus live healthier, than men. It is important to investigate if psychosocial constructs such as perceived social norms, perceived behavioral control, attitude, intention, and subjective norms (Ajzen, 1991) play a role in the food choices and eating habits of men and women. Understanding the influence of these constructs can help determine if unhealthy eating patterns among adults can be changed by altering the set perceptions toward gender and diet. It can also aid in determining if illnesses prevailing among either males or females are associated with the differences in food choices and eating habits. This paper aims to investigate on the food choices of university students depending on their gender. It aims to analyze if the psychosocial constructs of the theory of planned behavior (Ajzen, 1991) play a role when it comes to food choices and eating habits. ...
Articles that are not peer-reviewed were not considered. Natural and social science journals and databases --- food science, sociology, psychology, nutrition, and anthropology --- are utilized to ensure that studies are scholarly and credible. Articles chosen correlate to the research question in order to build a solid foundation for the study. Literature Review Several available studies report the differences between food choices and eating habits of men and women. However, the extent of influence of the psychosocial constructs of the theory of planned behavior, as it relates to gendered eating habits and food choices, has not been given much attention in the researched articles. It is said that women, compared to men, are more dominated by concerns on fat and calorie intake that sometimes lead to eating disorders such as bulimia or anorexia nervosa (Rozin, Bauer and Catanese, 2003 and Va?gstrand, et al., 2007). It is also said that the life expectancy of women is 7 years longer than men, and men in general are more prone to death caused by diseases (Wardle, et al., 2004). With such findings, it is thus important to develop a deeper understanding whether the theory of planned behavior as it relates to gender and the possible differences in the choice of foods and/or eating habits between males and females, correlates to these gendered health concerns (Shannon, et al., 2002). According to a recent article by Else-Quest, et al. (2012), adherence to social norms are influenced by moral emotions such as embarrassment, shame, guilt, and pride, and that women experience more of the embarrassment, shame, and guilt moral emotions compared to men. However, Else-Quest, et al. (2012) also states that men experience more pride than women ...Download file to see next pagesRead More
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