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Baptist Outpatient Services Division - Case Study Example

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Baptist Outpatient Services Division Name: Institution: Baptist Outpatient Services Division Introduction Baptist Hospital established Baptist Outpatient Services (BOS) in 19888 with a view to provide outpatient diagnostic, as well as laboratory services and reduce overcrowding in Baptist Hospital’s emergency department…
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Baptist Outpatient Services Division

Download file to see previous pages... Presently, BOS faces the pressing dilemma of whether to continue with the high margin low market share approach or adopt a low margin high market share approach. This paper seeks to provide a viable response to BOS’s dilemma while also examining different elements that affect BOS both internally and externally. Consequently, the paper will encompass a SWOT and Porter’s five analyses of BOS’ internal and external environment. SWOT Analysis The conduct of BOS’ SWOT analysis will assist the organization develop and effect strategic decision making through the analysis of the organization’s strengths, weaknesses, opportunities and threats (Armstrong, 1996). Strengths Perhaps BOS’ greatest strength lies in its vast resources ranging from medical professionals to the organization’s impressive bed capacity. Since BOS is a flagship facility under Baptist Hospital, BOS enjoys immense advantages such as the availability of capital to hire medical staff, purchase new equipment and expand its operations to other regions of its competitive market. In addition, BOS’ association with Baptist Hospital’s strong and reputable brand; the pineapple ensures BOS of immense recognition within South Florida. This makes BOS a preferential health care provider in the region. BOS’ renowned corporate social responsibility as an organization that serves the less fortunate members of the community present BOS will massive advantages. This is because customers (patients) always want to be associated with organizations perceived to care for the community (Parnell, 2008). Furthermore, BOS has sufficient resources to train and employ people to offer information to local physicians who refer patients to BOS. This allows local physicians to become acquitted with the superior quality of services offered by BOS. BOS robust organizational objective is a significant strength since it allows the organization to provide not only superior quality services to those in need but also to develop high quality alternative services to augment BOS’ current offerings. Weaknesses BOS’ inability to establish proper plans before entering into new markets is one of the organization’s principal weaknesses. Notably, BOS did not effectively anticipate the risks involved in entering markets such as Broward County. While most of BOS’ businesses continue to thrive, the utilization and market share of its sleep facility is rather minimal. Notably, Baptist Hospital and BOS have poor systems for the recognition of pre-authorized services offered by insurance companies. This places the organization in a precarious position as it incurs undue costs from its non-authorized clients as insurers deny BOS payment for missing authorizations. At present, BOS does not have correct systems in place to adapt to high expectations for efficient operation, which BOS needs to thrive in the current reform era (Bhushan & Raj, 2004). Notably, BOS is relatively inefficient with regard to the recognition of principal risks such as establishing medical plazas in places distant form any BHSF hospital. BOS’ risk assessment inefficiency is perhaps the main reason behind the organization’s current predicament. Opportunities Notably, BOS’ direct marketing strategy creates immense opportunities for the education of Miami Dade’ ...Download file to see next pagesRead More
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