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The Consultant in health care strategies - Term Paper Example

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This paper will provide an insight into the use of such strategies, and what is required to get the best results from these strategies.Health care providers need such strategies in order to acquire the largest number of clientele to achieve their potential. …
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The Consultant in health care strategies
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Marketing has become a vital part of the health care sector over the past few decades. This implies that the basic, fundamental elements of marketing are now at the core of the health care sector. Departments are created in the different sectors of this field so as to ensure the attainment of results. Hospitals, rehabilitation centres, private practices, and other health care facilities are at the forefront in ensuring marketing is the foundation on which to base their operations (Berkowitz, 2010). One health care organization that will be addressed is the Sharp Health Plan. It is an Organization based in San Diego.

In the market research process, some steps are vital in ensuring the attainment of the best results. Just as in any other business Sharp Health Plan needs to make a profit from the business, it conducts. At the same time, it needs to keep its share of clientele. This is by making their services available for the people at an affordable rate. Their services are supposed to attract their clients in order to keep them satisfied, in which case, they have to go back in case of more treatment.

The first step is problem definition. This step ensures that any problem that arises in the marketing strategy is realized at an early stage. As a consultant, it is crucial to know of the background information that is part of the organization. This ensures that no mistakes arise from any possible decisions carried out by management after consultation (Knight, 2004). Defining the strategy involves discussions with all the people involved in the organization. Defining the strategy precisely can then lead to the next stage where research is conducted and designed correctly. The second step is to develop an approach to the marketing strategy. This is by involving the organization’s experts and management. By doing this, there is no room for any disgruntled party by the choice of the approach chosen against the organization. This is usually where everyone is considered a vital part of the organization (Knight, 2004). This highly depends on the management that is present in the organization. The third step involves the formulation of a research design. This is a framework where the marketing strategy is laid out. The details of operations are laid out for the marketing strategy in order to obtain the required information so as to determine all the possible solutions (Knight, 2004). In the fourth step, there is the need to collect data. This requires a fierce working force, and the consultant must be ready for the task at hand. Interviews and communication in the organization are crucial in this step. In modern times, technology has made it easier to communicate with people (Knight, 2004). Electronic mail is one way to communicate with staff at the health care facility. This is to find out how best to increase the results attained at the end of any work day. The fifth step involves the preparation and analysis of data. In order for a marketing strategy to be effective in any business, the data collected must be analysed. Preparation of ...Download file to see next pagesRead More
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