Strategic management (Fujifilm ) - Case Study Example

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Strategic Management (Fujifilm Case Study) Table of Contents Table of Contents 2 1.0 Introduction 3 2.0Marketing Projection 4 3.0Operational Projection 8 4.0 Financial Projection 9 5.0 Implementation 12 6.0 Conclusion 13 7.0 References 14 8.0 Bibliography 16 1.0 Introduction The paper intends to provide the CEO of Fujifilm with strategic consultation in order to develop corporate level as well as business level strategies for the growth of the company…
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Download file to see previous pages Al., “Fujifilm: A Second Foundation”). The paper deals with the business plan of the company for the future five years. The marketing projection is done by taking into consideration the entire products of Fujifilm and its market growth in the past years. The operational estimation is conducted by considering the set marketing plan. The outer and inner environment of the company and the competitors’ strength as well as weakness facilitates to estimate the operational prediction. The financial analysis is done by examining the marketing and operations of the company and their performance along with income statement of the previous years. The paper also covers the process of implementation of major objectives in order to achieve success. Finally, the paper is completed with a brief conclusion. 2.0 Marketing Projection The sales projection relates to the estimation of potential sales of a company at a certain time period. The sales projection of Fujifilm’s products and services can be prepared for the coming five years. The marketing projection of Fujifilm for successive five years from present scenario is based on several factors. There may be external or internal factors that affect sales projection (Sane Jose State University, “Process for Sales Projection”). The marketing and sales of the product of Fujifilm have helped to increase its market share and proper planning will enhance its growth in the coming years. The various factors that are responsible for Fujifilm’s future projection are seasonability aspect prevalent in business, comparative situation of the economy, fashions of new products, changing population and productivity, income of consumer, present market share, innovative product lines, inventory shortage, recent trend in sales and price changes among others (Sane Jose State University, “Process for Sales Projection”). The various marketing products of Fujifilm are ‘electronics products’, ‘highly functional materials’, ‘medical imaging’, ‘life science’, ‘graphic arts’, ‘optical devices’ and ‘documents’. These products are expanding globally and are in huge demand in market. To maintain its demand in future, the company needs to develop various marketing techniques. The market share of LCD FUJITAC in global market is 80% and for WV film it acquires 100%. Thus, in the coming years the growth will be high as a result production capacity need to be raised (Fujifilm, “Highly Functional Materials”). To enhance production as well as growth it needs to develop innovative marketing techniques. The diagnostic materials acquired the top market share; therefore it must be provided prior importance. Due to recession, gradually revenue from medical imaging has lowered down. The forecasting can be done by taking into consideration the various aspects of customers and market and their demand for more innovative products (Fujifilm, “Highly Functional Materials”). The three sections of products that are manufactured in the company throughout the year are imaging solution, information solution and document solutions. The business growth of these products under these sections varies considerably. By examining the revenue of business trend from the year 2007 to 2011, it is possible to predict the revenue from the ...Download file to see next pagesRead More
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