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Develop a that analyzes the competitive position of an actual business organization in a technologically-oriented ind - Case Study Example

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Topic: Apple Inc Case Study Instructor: Apple Inc Case Study Introduction Apple Inc. which has for a long period of time been referred to as Apple Computer, Inc. is a multinational corporation that is situated in America and owned by the Americans…
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Develop a case study that analyzes the competitive position of an actual business organization in a technologically-oriented ind
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Download file to see previous pages It is cited that iPhone gets the highest rate of press and the iPod sales in the market is of relatively large quantities. Even though it can be generally said that the company enjoys success courtesy of the products that it offers to the market, Apple Inc. pegs most of its success to Macintosh. According to the report from IDC the worldwide market for the company grew from 2.4% up to 2.9% from the year 2006 to the year 2007 (Miller, 2009). The consumer market on the other hand where Apple does compete effectively accounts for 10% of the worldwide market although the market command in the United States of America is relatively higher at 21%. In the year 2010, Apple continued to face stiff competition from its rivals for the very same market. In terms of the sales from the PCs, Apple ranked fifth in the year 2010. It is estimated that during that particular year, the first quarter was marked by shipment of 1.398 million Macs. The sales levels meant that Apple was only behind the main distributors of PCs which are: Dell, HP, Acer and Toshiba. It is therefore more than convincing that in the year 2010, Apple had its sales in PCs generally surge as negative sales trends were recorded as indicated above (Miller, 2009). In terms of the iPhone production, it is very true that Apple has been one of the most consistent companies in using the iPhone technology to develop very effective and modern mobile phones that are trendy in as far as technology is concerned. It is as a consequence of this that Apple still remains one of the most committed companies in producing the latest technology that can easily be used by virtually all the generations. The high levels of agility and commitment that Apple has towards producing the most competitive products in the market explains to a large extent why the company has continued to record steady rates of growth in the globe today. Strengths and weaknesses Apple Company is considered as one of the strongest companies in as far as information technology is concerned. The strengths of Apple Company have been very supportive in its market domination as will be seen in the later stages of the paper. Some of the strategic strengths are inclusive of product development that it has already established. Apple Company has already set high standards in the market in as far as the product it offers in the market is concerned. It is because of this strength that Apple has in the market, that it does not spend resources in inventing the market. The second strength about Apple Inc. is that it has established itself as a company that is oriented towards creating not only design but also utility (Miller, 2009). The products that are made by the company are very much easy to use and are also intuitive. The phones by the company are easy to use and also feel very nice in the hands given that they do not have many buttons. The marketing that is done by Apple Inc. is also a plus the company. It has clever marketing which strategically addresses the solutions to the problems that people do encounter with the use of other hardware form the main competitors of the company. Finally, the company enjoys a lot of strength in the fact that it trades on a very common and strong brand in the technology market. The brand name in apple has been very effective in promoting the commodities produced and ...Download file to see next pagesRead More
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