StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

E Ink - Case Study Example

Comments (0) Cite this document
Summary
1. E Ink is a revolutionary company that invented an electronic ink application that could be used to create electronic books, embedding updatable maps on the sleeves of hiking jackets, creating readable displays in cellular phones, and enabling a fleet of billboards to change messages on command…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
E Ink Case
Read TextPreview

Extract of sample "E Ink"

Download file to see previous pages The company was receiving lots of feedback from potential investors and customers who had different views of the best use for electronic ink. The company had to decide the best opportunities for the company based on the company’s vision. The company wanted to create radio paper, but the technology was not ready for that application. The firm had multiple opportunities to generate money using the technology for other applications. Another dilemma the company had was the fact that it needed more money to continue its venture. The firm needed an additional $20 million for its second round of financing. There was plenty of interest from venture capitalist interested in investing in the company. The firm had to decide how to obtain the money and which investors to choose. The strategy the firm ends up choosing would affect the capital structure of the enterprise. Selling off too much equity could relinquish control of the company. On the other hand using debt instruments could place the company at risk since the firm was not generating any revenues yet. 2. The three stage approach that E Ink has plan is a very sound business strategy. The company has to take advantage of the firm’s capabilities to generate revenues. The firm cannot afford to wait 4 to 5 years for the radio paper to be ready. The first stage of the plan is to use the electronic ink to make large area displays. The marketplace for this product is huge due to the fact that there are thousands of businesses that can benefit from the application of electronic ink for its advertising displays. The company could afford to launch this product after it receives its second round of financing. The firm needs between $10 million to $20 million dollars to launch the product. The company already has a contract with JC Penney to develop its first large area displays. The product offers many advantages to customers such as lower costs and the ability to change advertising messages without having to incur in the cost of manually changing the sign. The second stage of E Ink’s plan is to utilize the technology for flat panel displays. By 2004 the flat panel market was supposed to reach $25.9 billion. The relevant market in which E Ink could apply its invention was between $4.9 billion to $6.9 billion. The use of electronic ink enables companies that use flat panel displays to add value to its products which would allow the firms to sell their products at a premium price. The application of electronic ink would provide greater visual appeal and lower power consumption. The company needs between $30 million to $50 million to finance this phase. The third phase of the project is radio paper. Radio paper would enable the company to create newspapers and books using the electronic ink technology. The use of the technology would revolutionize the publishing industry. The use of the technology could be extremely advantageous for publishers because it could create a paper free distribution model. The company could be ready to create electronic books in two to three years and newspapers in four to five years. The amount of money needed to finance phase three is between $50 million to $100 million. 3. The company needs to raise money in order to finance its phase I of the project. The firm is currently spending over $500,000 a month and it soon will increase its expenses to nearly $1 million a month. The company estimates that it needs $10 to $20 million to accomplish phase I. My ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“E Ink Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/geography/1413298-e-ink-case
(E Ink Case Study Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/geography/1413298-e-ink-case.
“E Ink Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/geography/1413298-e-ink-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF E Ink Case

International E-Learners in the System of Online Education

As may be inferred from Phipps and Merisotis’ (1999) argument, online education is an opportunities’ equaliser to the extent that it offers prospective learners from the four corners of the globe the chance to study in and graduate from reputable universities of their choice, eliminating time and space constraints and challenges because it takes the educational environment to the learner and allows the former to design his/her educational programme around his/her time. 

Online education has the potential to be an education opportunities’ equaliser but, in practical terms, it has not realised that potential yet. This statement is borne out by Gilbert’s (2001) contention that available statis...
11 Pages(2750 words)Case Study

E-business Strategy

The following website presents news and trends regarding e-commerce: http://www.ecommerce-guide.com/solutions/customer_relations/article.php/10363_3368001. The significance of this website is the fact that addresses potential or existing entrepreneurs. In this context, the above website can be used by anyone who is interested in entering e-commerce – even if he/ she is at his/ her first steps within the business area. Moreover, the particular website provides solutions to all common problems that an entrepreneur may face if entering the e-commerce sector.
Google should be characterized as a quite successful online business. The particular firm has achieved significant growth since its first establishment. In fact, throu...
11 Pages(2750 words)Assignment

Analysis of Trust Law Case

Once the court is satisfied that the “declarant had the requisite intention it will strive to validate it.”3 Certainty of intention will therefore be the most important element for determining whether or not the letter constitutes an enforcable trust.

Assuming that the trust held by the trustees under the father’s will trust in favor of Sally and the trust agreement in respect of the horse are valid trusts the question of cetainties are not valid except to the extent that a new trust is created in favor of Sally’s children and thereby extinguishing the previous trusts. This is particularly so with respect to the will trust. The trust agreement over the horse only involves the disposition of a ben...
7 Pages(1750 words)Coursework

Analysis of the Case of Hickman v Kent or Romney Marsh Sheepbreeders Association Ltd

There were several basic legal provisions that gave direction to the formation of a company in the United Kingdom. It has its original foundation in 1844 when the Joint Stock Companies Act1 1844 was formulated. It has given regulations for facilitating the formation of companies by "deed of settlement". Gradually, the shareholder concept was initiated in 1855 by the general incorporation procedure in the name of Limited Liability Act2 1855. This has offered limited liability to shareholders and provided identification to the company as a separate legal persona. The doctrine of limited liability postulates that a company shall be liable for the debts that it incurs, and even if it undergoes closure for any grounds, creditors cannot...
6 Pages(1500 words)Case Study

The Role of Web Services in E-Commerce

Web services share business logic, data, and processes through a programmatic interface across a network (Kaye, 2003).

This becomes a platform for business that takes place across the internet in ways that were previously unimagined. E-commerce is much like regular commerce except that the markets have expanded and the competition has become global instead of local or even regional. Web services allow people from across the world to engage in business and the few barriers which remain for truly global commerce are being removed with automated language translators and website optimization techniques that allow users from different locations to view the web as they prefer to view it. All of these developments are takin...

8 Pages(2000 words)Coursework

The Case of R v Turnbull

The defendants planned to rob a bank’s customer deposits in the bank’s safe by posting a notice diverting the dropbox to another location, which they planned to burgle. Several customers did, in fact, drop their wallets loaded with money into the dropbox, however, one customer was suspicious and alerted the police. The strength of the prosecution’s case rested on the visual recognition provided by a police constable who clearly saw one of the defendants removing a sign from the bank premises and recognized him. On this basis, the court of appeal concluded that the appeal of the defendants could not stand. It was held that if visual identification had been the only evidence, the outcome would not have been definit...
10 Pages(2500 words)Case Study

E-Commerce: Airlines and the Virtual Market

Airlines offer all travel-related services and aim to make its website a one-stop solution for all travel-related needs. Thirdly, they can offer cheaper solutions as customers can directly book through the website which eliminates the role of the agent or a broker. They cater to the segment that is looking for international travel quickly and simply without any frills and services (CIM, 2005).

People from many European countries do not follow English and hence to attract and remain competitive, EasyJet has offered services through their website in all the European languages. This lends a personal touch to the services offered and the customers can, from the comfort of their home or workplace make all their bookings. The...
10 Pages(2500 words)Assignment

E-Commerce Strategy and Customer Privicy

and Malaysia Airways homepage (see appendix 4,5,6) provides the user with an overview of their whole site, which is vitally important as (Nielsen, 2008) explains "The homepage is your companys face to the world." As recommended by Nielsen (2008) Easy Jet, British Airways and Malaysia Airways have used a tagline to capture and communicate the essence of the company; making the sites purpose immediately clear. Their logo is also apparent, boosting brand awareness, differentiating identity from competitors and providing familiarity to users. It can be found in the top left hand corner of the homepage, showing standard HTML conventions have been adopted.
Easy Jet, British Airways and Malaysia Airways use standard hyperlinks, tab...
8 Pages(2000 words)Assignment

Analysis of OReilly v Mackman Case

Judicial review is a concept which is constitutionally undecided as it on one side, it shores up the rule of law, democracy, and pre-eminence of parliament by facilitating the courts to check the boundaries of government authority and on another side, the courts are open to the decision on the plants based on the fact of separation of authorities that are intimating with the verdicts of democratically elected institutions. Judicial review is not apprehended with the virtues of government assessment but deals with whether the deciding authority has remained within the legal boundaries and whether broad principles of rationality and fairness adhere. The constitutional basis of judicial review is debated as one view holds that it is...
8 Pages(2000 words)Case Study

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages(2000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic E Ink Case for FREE!

Contact Us