StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Omnico, Inc. : - Case Study Example

Comments (0) Cite this document
Summary
Case Study Omnico, Inc (College/University) Problem The ideological disagreement between Buddy and his subordinates is found to be the main issue at Omnico Inc. The newly appointed sales manager Buddy is of the opinion that continuous follow up and thereby customer retention are the key elements that lead a business to success…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.3% of users find it useful
Omnico, Inc. : Case
Read Text Preview

Extract of sample "Omnico, Inc. :"

Download file to see previous pages During the course of his job as a sales manager, he came across a market research report that indicated industry averages for customer retention. From the report, Buddy identified that Omnico’s position was very low when compared to other industries. It indicated that firm’s sales people had not been maintaining long-term relationship with their customers. Based on recent financial reports, Buddy concluded that acquisition of new potential customers would be more expensive. Hence, realizing the significance of customer retention, he tried to convince his sales people about this matter. However, some of the subordinates opposed to his opinion and argued that intense follow up activities would negatively affect the sustainability of the business. In addition, they added that customers would re-buy from Omnico only when they were satisfied with company’s products and services; hence Omnico’s product lines would be the main factor that affects the sales volume. Analysis Buddy’s concepts seem outdated for it does not have much significance in modern industrial sectors. He conceptualizes business strategies on the ground of his 35 years’ experience. In the words of Fifield (1998, p. ...
In contrast; subsequent to the growth of high-tech communication facilities like internet, nowadays customers are well aware of the products and services offered by modern marketers. Similarly, online shopping is the emerging modern market trend which enables consumers to distinguish between different products without the help of an efficient sales man. In addition, television advertisements also contribute to customer’s product knowledge. Hence, as Spiro (2006, p.84) states, modern customers give more priority to product quality and improved service offers as they get chance to choose from a larger group. At this juncture, Laura’s concept seems more reasonable. Although marketing concepts have largely varied for recent days, buddy-buddy relationships are crucial for the success of sales people in certain kinds of industries. Obviously, people would purchase necessary items even if customers are not properly encouraged by marketers. Therefore, marketers of such industries can lead the market with out forming personal relationships with customers. On the other hand, industries like insurance sector cannot vie with the market changes without making strong bonds with their customers. The goods or services delivered by such industries are not necessarily purchased by people. It is said that “insurance is not purchased but sold”. Hence, the potential of sales persons determine the scope of such industries. In other words, ‘buddy-buddy relationship’ plays a vital role in certain kinds of industries even in the modern marketing era. Recommendations In order to improve customer retention activities, Omnico Inc must give more emphasis on Laura’s point of view. It is suggestible for Omnico to ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Omnico, Inc. : Case Study Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/geography/1410266-omnico-inc-yt-case
(Omnico, Inc. : Case Study Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/geography/1410266-omnico-inc-yt-case.
“Omnico, Inc. : Case Study Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/geography/1410266-omnico-inc-yt-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Omnico, Inc. : Case

Analysis of Lemuel Shaw 1830 Roberts v. The City of Boston Case

In 1801, Lemuel Shaw started studying law and was admitted to the bar in September 1804; after which he started practicing in Boston. Slowly his practice became large, however, he also served as the adviser of several commercial enterprises. Not only that, he held many public positions, from 1811 – 1814, as well as in 1820 and 1829, he was a member of the Massachusetts House of Representatives, during 1820 he also was a member of the constitutional convention, while in 1821 –1822, he served as a state senator. He was offered the position of Chief Justice of the Massachusetts Supreme Court; after being so appointed in 1830, he served there for 30 years, till August 21, 1860, when he resigned. He had four children from t...
7 Pages (1750 words) Case Study

Analysis of Trust Law Case

Once the court is satisfied that the “declarant had the requisite intention it will strive to validate it.”3 Certainty of intention will therefore be the most important element for determining whether or not the letter constitutes an enforcable trust.

Assuming that the trust held by the trustees under the father’s will trust in favor of Sally and the trust agreement in respect of the horse are valid trusts the question of cetainties are not valid except to the extent that a new trust is created in favor of Sally’s children and thereby extinguishing the previous trusts. This is particularly so with respect to the will trust. The trust agreement over the horse only involves the disposition of a ben...
7 Pages (1750 words) Coursework

Analysis of the Case of Hickman v Kent or Romney Marsh Sheepbreeders Association Ltd

There were several basic legal provisions that gave direction to the formation of a company in the United Kingdom. It has its original foundation in 1844 when the Joint Stock Companies Act1 1844 was formulated. It has given regulations for facilitating the formation of companies by "deed of settlement". Gradually, the shareholder concept was initiated in 1855 by the general incorporation procedure in the name of Limited Liability Act2 1855. This has offered limited liability to shareholders and provided identification to the company as a separate legal persona. The doctrine of limited liability postulates that a company shall be liable for the debts that it incurs, and even if it undergoes closure for any grounds, creditors cannot...
6 Pages (1500 words) Case Study

Operating in India: The Case of Exceed Corporation

On the other hand, it would be required that the firms interested to operate globally can meet the demands of the market in which they plan to enter.

In the case of India, the operation of foreign firms across the country is related to a series of problems. More specifically, private – driven commercial activities cannot be expanded further from a pre-defined framework: there are commercial activities in the country that belong to the exclusive administration of the government and they are conducted by state-owned enterprises. India is a country of low income (referring to the income of the vast majority of its population which is estimated to be approximately 1,165,577,000 in accordance with a recent report publishe...
18 Pages (4500 words) Case Study

The Case of R v Turnbull

The defendants planned to rob a bank’s customer deposits in the bank’s safe by posting a notice diverting the dropbox to another location, which they planned to burgle. Several customers did, in fact, drop their wallets loaded with money into the dropbox, however, one customer was suspicious and alerted the police. The strength of the prosecution’s case rested on the visual recognition provided by a police constable who clearly saw one of the defendants removing a sign from the bank premises and recognized him. On this basis, the court of appeal concluded that the appeal of the defendants could not stand. It was held that if visual identification had been the only evidence, the outcome would not have been definit...
10 Pages (2500 words) Case Study

Marketing Planning of MD Inc UK

To cash in on the brand image achieved through the success of the ‘Bliss’ range of a hair care products, by positioning the new product range as affordable while being gentle and versatile and target the already favorable market segment of the ‘Bliss’ range.
MD inc. has already been in the beauty and personal care sector and has a successful product range named ‘Bliss’ under its kitty. The new market that is the Electrical hair care appliances market is potentially a high growth area. Though the current growth rate is slow, the future trends indicate that with appropriate marketing strategy and positioning, the market and the companies in this sector can grow at a higher rate.
Demograp...
6 Pages (1500 words) Case Study

Company Profile: The Southwest Airlines Inc

Ever since the horrific attacks of 911, the airline industry has been going through a bad phase. The attacks on the World Trade Center have had a devastating effect on the commercial sector and the airline industry in particular. When one considers the fact that the instrument of destruction of these attacks was hijacked airplanes, there is understandable concern about traveling in them and thus the public lost faith in the airline industry immediately following September 11th.  For many airline companies, this meant going into severe debt or even declaring bankruptcy. Even after some time, the majority of the airline industry experienced lower profits and massive downsizing. However, for smaller companies like Sou...
8 Pages (2000 words) Case Study

Analysis of OReilly v Mackman Case

Judicial review is a concept which is constitutionally undecided as it on one side, it shores up the rule of law, democracy, and pre-eminence of parliament by facilitating the courts to check the boundaries of government authority and on another side, the courts are open to the decision on the plants based on the fact of separation of authorities that are intimating with the verdicts of democratically elected institutions. Judicial review is not apprehended with the virtues of government assessment but deals with whether the deciding authority has remained within the legal boundaries and whether broad principles of rationality and fairness adhere. The constitutional basis of judicial review is debated as one view holds that it is...
8 Pages (2000 words) Case Study

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages (2000 words) Case Study

Case of Dementia Patient

This standard requires everyone to take care and control of any activity that is ought to happen or be done by dementia patients as their personal responsibility. The client being Mr Paul is likely to suffer a high head concussion or even a sudden death. Dementia patients don’t have control or clear conscience on the act they do when they feel frustrated, the organization where he was as likely to suffer from poor operation and an eventual closure due to poor treatment of clients.
Quality standards cover the care and support to people living with dementia. The standard applies to all social care settings and services working with caring for people with dementia. The standards also extend to cover care provided by health...
9 Pages (2250 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Omnico, Inc. : Case for FREE!

Contact Us