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Mrs. Fields’ Cookies Table of Contents The Organization 3 Fields’ Initial Actions upon Acquiring LPB 4 Reasons to Initiate These Actions 5 Point of View as LPB Store Manager 6 LPB Business Line and the Mrs. Fields’ Business Line 7 Fields’ Information Systems 8 Losses after Acquisition: Randy’s Explanation 9 Future of LPB and Its Employees 10 Justification behind the Thought 11 References 13 Bibliography 15 The Organization Mrs…
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Although in the early years, the concentration was rigid on the product lining of the company to market only the cookies, in the later years, with the improvement in the performance, the company started marketing ice-creams and other baked products along with cookies in 14 unparallel flavors and varieties. Incidentally, the company emerged as one of the major players in the sweet snack industry. The company in this virtue expanded its operations in different parts of Japan, Hong Kong and Australia. It was during 1987 when the company initiated the acquisition of a France based bakery and/or sandwich store named as La Petite Boulangerie (LPB). LPB during the period was operating through almost 119 stores scattered in every nook and corner of the country under the corporate head of PepsiCo (Harvard Business School, “Mrs. Fields' Cookies”). Fields’ Initial Actions upon Acquiring LPB The dimensions of LPB in terms of both product lining and organizational structure were largely different from that of Mrs. Fields’, Inc during the period. Therefore, it was quite likely that in the realistic practices both the companies will have unparallel values and objectives as well. In this regard, to transform the objectives and the vision of LPB in order to be similar as that of Mrs. Fields’, certain major changes were enforced which brought about drastic changes in the managerial outlook of the company. For instance, LPB associated more than 53 administrative staffs to control its outlets through various departments from marketing and sales to Research & Development (R&D). But as a result of the acquisition, the number of administrative staffs was reduced to only three as Mrs. Fields’ took control of the overhead functions of LPB, such as the finance department, the human resources department and others. Only the operations and the R&D department were left unchanged (Harvard Business School, “Mrs. Fields' Cookies”). Reasons to Initiate These Actions According to Randy Fields, the acquisition was enforced as an expansion tactic due to the fact that LPB dealt with both cookies and various other bakery products to the upscale customers through sit-down cafes. However, as stated by the founders the strategy represented something extra than just expansion, which was treated to be new concept for Mrs. Fields’. It was due to this reason that the stores of Mrs. Fields’ after the acquisition went through a change process in order to obtain a new outlook of a combination store. This combination store thereby would serve both cookies and other bakery products along with ice-creams and deserts. Another reason to attempt the strategic decision of acquiring LPB was the belief of Randy. According to Randy’s perception, Mrs. Fields’ stores were running so vividly that any thing which adapted the brand name would perform well in the targeted market. Consequently, the then market analysis also depicted that the popularity of the quality baked products are somewhat resistant to the economic fluctuations. This in turn encouraged the founders to undertake the risk of acquisition and reformation. The in-depth cause of acquiring LPB was to incur a larger profit than Mrs. Fields’ could gain separately (Harvard Business
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...Boutique Hotel Market -
Mr. and Mrs. Smith Hotel
This professional training report relates the fruitful experience I have had with Mr and Mrs Smith Hotels. The latter boasts of being an authority in terms of being the most stylish and individual hotels in destinations around the world from Amsterdam to Zambia. The organisations also lends information about the best room or suite to ask for, where to head for the tastiest lunch and signpost the best beaches and picnic spots.
A key part of understanding the business model of Mr. and Mrs Smith is an understanding of the market in which the company caters to. As a publishing company, Mr. and Mrs. Smith must understand what its readers want and how to offer a definitive...
The story of the movie is rather unusual however it has been well accepted by the public in all countries globally; the success of the film can lead to the development of specific assumptions regarding the quality of comedies produced the last years as well as the characteristics of successful comedies (based on the elements of the film that have been considered as the most successful regarding the laughter caused to the audience).
In order to understand the potential use of the work of Bergson to the explanation of the sense of ‘comic’ as developed through the particular book, it is necessary to refer primarily to the general characteristics of ‘comic’ as described by Bergson. The ab...
Table of Contents
Table of Contents 1
Mrs. FieldsCookies 1
Acquirement of La Petite Boulangerie 2
Mrs. FieldsCookies’ Information systems and La Petite Boulangerie 4
Future of the employees of La Petite Boulangerie 5
Works Cited 7
Mrs. FieldsCookies is a company that has prospered with the passage of time due to the continuous struggle and intelligent strategies designed by the owners of the firm: Debbi and Randy. Due to continuous expansion of the business, the company had 416 outlets, 122 La Petite Boulangerie stores and many others units, a factory, a college for the provision of training at the company’s stores, a processing plant and many other stores and outlets...
Mrs Dalloway by Virginia Woolf
Mrs Dalloway, a novel by Virginia Woolf was published in 1925. The novel was written and published at a time when some landmark masterpieces such as Eliot’s The Waste Land, James Joyce’s Ulysses, Faulkner’s The Sound and the Fury, and Forster’s Passage to India were written. Also writers such as F. Scott Fitzgerald, Wallace Stevens and Ernest Hemingway of the United States and W.B.Yeats and D.H. Lawrence of Great Britain were at their peak at that time. Woolf has managed to hold her own and create a masterpiece. The novel describes a day in the life of Clarissa Dalloway, an upper class British woman belonging to post-World War I England. In the novel Virginia Woolf uses the stream...
... is quick to spot opportunities before others do and quickly marshals the resources to produce an innovation. With this in mind, it is in this light that we will now examine the business case of Mrs. Fields’ Cookies and hopefully glean a few lessons from studying this case which are applicable to good management thinking.
Mrs. Fields’ Holdings, Inc. acquired La Petite Boulangerie from Pepsi Cola Company as part of its international expansion plans started way back in 1982. This purchase in 1987 was the latest. La Petite Boulangerie (LPB) is a 119-store bakery chain that uses frozen dough to bake breads, croissants, other baked goods and also hot soups and sandwiches. LPB was acquired primarily because the owners of Mrs. Fields...
Oil was first discovered in Iran and after World War I, the British found oil in Iraq. In 1932, it was discovered in commercial quantities in Bahrain. After that, there was much activity in oil exploration and discovery all over the Gulf region. However, this did not give the region immediate wealth. It took some years before sufficient oil could be discovered to find commercial use. All the countries were, however, were dependent on Britain until they could reap the benefits from the oil discovery. The fastest to develop were the oil fields of Kuwait and by 1953 Kuwait was the largest producer of oil in the region. Oil exploration took place in 1935 in Qatar as well as in Kuwait. Oil was finally discovered in 1940 in Qata...
...Table of Contents
The Organization 2
Fields’ Initial Actions upon Acquiring LPB 3
Reasons to Initiate These Actions 4
Point of View as LPB Store Manager 5
LPB Business Line and the Mrs. Fields’ Business Line 6
Fields’ Information Systems 7
Losses after Acquisition: Randy’s Explanation 8
Future of LPB and Its Employees 9
Justification behind the Thought 11
Mrs. Fields’ Original Cookies, Inc was established in 1977 at Palo Alto in California by Mrs. Debbi Fields. The company in its introductory stage only used to market the cookies baked with Mrs. Fields’ recipes. Gaining a rapid growth in the market, Mrs. Fields decided to expand her only business to the national and the international...
...Mrs. Fields’ Cookies Growth Mrs. Fields’ Cookies has been a successful company, growing from a one-retail store firm opened in 1987 to a corporation controlling as much as 417 different stores within a period of approximately ten years. Growth and success in Mrs. Fields’ Cookies were attributed to three factors: first it was the entrepreneurial spirit of its founders (Randy and Debbi) and their commitment in leveraging opportunities; second it was the focus on a strategy that could combine expansion (international expansion as well) while maintaining control of the initial concept of the business (expansion on the one hand could mean loss of the control or the identity of the business but essentially Randy and Debbi managed to retain...
...Question: Write an essay that examines how the personal and/or social effects of war are presented in two modernist texts. At least one of the textsyou focus on must be a
longer work such as Mrs. Dalloway or The Waste Land.
Assessment Requirements: This assessment task requires you to compare two works of literature
studied in this unit in relation to one of the questions below. Where relevant, you may also refer to
examples from the visual arts that have been discussed in the lectures (e.g. painting, film and
Your essay must: 1) compare and contrast the two literary texts in relation to the set topic;
2) present a clear and coherent line of argument in relation to the set topic and; 3) demonstrate...
... Mrs. Dalloway Is the self a constituent of an individual or is an individual defined in the context of the society? Virginia Woolf’s Mrs. Dalloway explores a day in the life of Clarissa Dalloway, an aristocratic English woman. Married to Richard Dalloway, a Conservative Member of Parliament, Clarissa seems to live the good life in London. Even so, this is on the surface, because in reality, she in search of individuality and personality, and the search for self-identity. Social forms and sexual expressions riddle the storyline and experiences of Clarissa. Woolf erratically interweaves and rearranges the past and the present to explain the experiences of the characters. She fragments her attention from Clarissa to Septimus, to Walsh to Mrs...
6 Pages(1500 words)Essay
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