Sex in People's Life and Norms for Sexual Activities: Sex Using a Computer Program - Research Paper Example

 Introduction Sex is a divine act for all the living things. It is impossible to think of a life without sex. Life become increasingly mechanical in the absence of sex and it helps the living things to remain healthy physically and mentally. At the same time sexual activities are constrained in the current world mainly among human beings. Even though other animals have no restrictions on sexual activities, human has created some norms for sexual activities. It is unethical for the human to engage in sex with anybody he likes. Moreover, only adults have given the licence to have sex by religions and the society even though the desire to have sex develop much at the adolescent stage itself. Adolescent people forced to suppress their sexual desire till they grow up. The product we consider in this paper is; a software which may provide the pleasure of having imaginary sex with anybody using a computer program. This program is mainly directed to inmate population and people with sexual disorders and any other who wants to buy it. Market Segmentation Sexually disordered people are growing in number in the current world because of various physical and mental problems. Some people may have good physical health while they may not have the mental health to engage in sexual activities in their real life. Such people may have strong desire for sexual activities, but their immature mental health may fail their attempts to have sex with others successfully. They will face severe mental agony because of their failure in sexual activities. Imaginary sex software can help such people in enjoying sex in a virtual world. There are many other people in the world who like to have sex outside their marital life. It is a fact that majority of the adults would like to have sexual relationships with beautiful celebrities like film stars and models. Such people can use this software to enjoy virtual sex with this celebrities or anybody they like. Adolescent people also like to enjoy the sexual pleasure, but because of social constraints they were deprived of such enjoyment. Such people can use this software and the computer effectively to derive sexual pleasure from anybody they like. Target Market Sex is a universal phenomenon and only a few people dislike it and that also because of some mental or physical problem. In other words, sex is an inherited, genetic and physiological need. So this software would be a success in all the countries and it should be popular among all ages starting from 10 years onwards. “According to a customer survey conducted by a larger U.S. sex toy mail order company 63% of their purchasers were married and 59% were Christian” (Silverberg, 2010) At the same time sexually disabled persons in the society can be targeted specifically to market this product. Most of the sexually disabled people who failed to engage in sexual activities in real world may excel in the virtual world sexual activities. So this product might be a huge success among such communities and the marketing plan should be developed in such a way to target them specifically. SWOT Analysis Strengths The major strength of this product is the privacy it provides to the consumers. Anybody who likes to avoid a sexual partner because of some reason, still able to derive maximum sexual pleasure out of using this software with the help of computers. This product can help everybody to derive sexual pleasure, irrespective the gender, age, or culture. Sex related crimes are mainly happening in the world because of the restrictions upon sexual activities. This software can help the people to release their suppressed sexual energy and thus the sex related crimes can be reduced. Weakness Sex is a real thing and it is impossible to enjoy it in a virtual world same way like the real world. Sex is a physical activity even though it gives us mental pleasure and this software may not help the customers the physical enjoyment of sex activities. In fact most of the people derive pleasure from the foreplays before the actual sexual intercourse. Possibilities of such foreplays cannot be guaranteed by this software. Opportunities Sex problems are rapidly increasing in the current world because of variety of reasons. Sexual disability is a major reason for mental disorders of some persons. Dr B Green (2000) has mentioned that an individual with a sexual disorder may suffer related anxiety and sexual frustration which in turn leads to insomnia (Dr Green, 2000). So mental patients who have sexual disorders can be treated with the help of this software and this software has the potential to revolutionize the treatment of sex maniacs and other sex oriented mental patients. Threats It is quiet possible that even underage people use this software for deriving sexual pleasure and become addicted to it. Even now the visitors of most of the sex related websites are underage people. The introduction of this software may expose them more to the sexual world and they will loose their appetite for the much needed studies and other physical activities. Some ethical issues were also involved in using this software. Even though, no real sexual act is happening because of using this software, using the image of another person without his/her consent for sexual pleasure is morally wrong. Sex in any form is acceptable only when two matured persons doing it on mutual consent. Market Position All the humans irrespective their age or sex, like to have sexual pleasure and hence this product in all probabilities may conquer the market. The success of Viagra clearly shows that how a sex related product can influence the world. Since three are no other products currently in the market which can offer same sort of sexual pleasure which means this product may go much higher places than anticipated. Lack of competition and the universal acceptance may boost the sales of this product. Conclusions Because of the absence of any real competition, the software which we discussed may excel immensely in the market. The necessity of such a software is huge in the current world and sexually disordered persons may benefit particularly from this software even though all the humans can enjoy it. Even though the opportunities and strengths of this product are immense, it cannot provide the pleasure of real sex and it is ethically wrong to exploit others for sexual pleasure without their consent. References 1. Dr Green, B, MB, ChB, MRCPsych, (2000) Sexual Disorders, Retrieved on 25 April 2010 from http://priory.com/sex.htm 2. Silverberg Cory (2010), Preaching to the Choir: Christian Sex Toy Retailing, Retrieved on 25 April 2010 from http://sexuality.about.com/od/sextoys/a/sex_toy_retail.htm Read More