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Business Plan - Dissertation Example

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Hooray Ltd Group Buying Website Business Plan Table of Contents 1.0 Executive Summary 2.0 Company Overview 3.0 Management Team 4.0 Market Research and Analysis 5.0 Economics of the Business 6.0 Marketing Plan 7.0 Development Plan 8.0 Operations Plan 9.0 The Financial Plan 10.0 Schedule 11.0 Risk Analysis 12.0 References 1.0 Executive Summary Hooray Ltd will bring together businesses and customers who will benefit from each other in a number of important ways…
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Business Plan
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Download file to see previous pages The customers will benefit from discounts ranging from 50% to 90%. Business partners will benefit from increased sales resulting in a win-win situation for all parties. The value of each deal ranges between ?10 and ?30 so we expect on average ?20 to be spent by each of our customers with 50% of that being our revenue. Therefore, we expect to earn an average of ?10 from each of our deals. Hooray is expected to be up and running by June 2011. Our target customers are university students, house-wives and white collar workers in and around London. We expected to work with major supermarket chains like Tesco, Sainsbury, Airlines and Travel companies like Thomas Cook operating in and around London. We will also be working with a variety of upscale restaurants in London and on the Campuses of various Universities as well as entertainment companies like movie theatres and opera houses. Our starting point will be in London where we expect to get between 20,000 and 100,000 subscribers in our first month of operation and between 20,000 and 100,000 coupons sold bringing in an average of between ?200,000 in a worst case scenario and ?1,000,000 in a best case scenario in terms of revenues. We expect to have between 500 thousand and one million subscribers by the end of May 2012. All first time subscribers’ will get an opportunity of obtaining their deals free if at least three of their friends use their link on subscribing to purchase coupons. Students on various university campuses will be able to buy weekly deals for ?30 for meals for five days at the university cafeteria. If they allow at least five other students to use their link they get free meals for the week. White collar workers will benefit from daily lunch deals various restaurants in and around London. House-wives will benefit tremendously from deals at major supermarkets, especially on items that are slow moving and in some cases soon to expire. Certain fast moving essential items will be mixed with either slow moving, soon to expire or in the case of fruits and vegetables that does not have much time left on the shelf or which are in excess supply. In case of airline seats Hooray will seek to obtain regular deals on traditionally slow days which can be past on to its customers. In such a case the customer will obtain discounts of between 30 and 50% off regular travel packages and airline fares. Hooray’s competitive advantage is that it will take the unique elements from other top group buying sites like Groupon which has applications for both Android and IPhone, credits for subscribers who introduce friends that sign up and buy coupons. The more members that a subscriber invites the bigger the discount that the member receives as Tippr currently does. We will offer a percentage of the cost of the purchase to a charitable organisation of the customer’s choice as Deals for deals. Like Homerun customers can get free deals if they invite friends to join. Most valued customers will get exclusive deals which will relate to the frequency of purchase and the value of their purchases. Like Daily Dealster our coupons will be transferable and can be given to others as gifts. Every week we will have a promotion where customers give an indication of what deals ...Download file to see next pagesRead More
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