Theme park - Dissertation Example

Download file to see previous pages The landscaping, buildings and other attractions in the park use very specific themes such as Jungle life, Fairy Tales or the Wild West. Theme or Amusement Parks are constructed with an aim to provide good entertainment to large groups of people. These Parks are spread over a large area with a lot of attraction for children, for youth and also adults. Europe is considered to be a pioneer in Amusement Parks that evolved from pleasure gardens and fairs that entertained people during their leisure and recreation time. The world’s oldest Amusement park is Bakken, at Klampenborg, North of Copenhagen, Denmark that opened in 1583. In the United States, expositions and world fairs influenced the development of the Amusement Park industry. (Adams Judith A. 1991) In this research paper we are going to discuss about Theme Parks and the role they play in providing healthy and wholesome entertainment. PROJECT OBJECTIVES The primary objective of this project is to carry out an investigation on different theme Parks and to study and analyze its level of success or failure. This study would serve to give us a better understanding about Theme Parks and how they work and their contribution towards increasing the country’s economy. ...
PRELIMINARY LITERATURE REVIEW Media plays a pivotal role through advertising these amusement and Theme Parks. A lot of media coverage is not only given about the different attractions, amusement rides and scenic beauty of the Parks but also covers the dangers and disasters that occur at these parks. The media also raises concern about the injuries and fatalities that take place and fulfills the social duty of bringing it to the notice of the general public. (Braksiek RJ, Roberts DJ. 2002) sheds light on Amusement park injuries and deaths stating that increased reports about such fatalities, have urged proposed legislation in order to regulate this industry. The author specially makes mention of the severity of injuries caused by roller coaster rides such as subarachnoid hemorrhages, carotid artery thrombosis with stroke etc. (Braksiek RJ, Roberts DJ. 2002) Cindy Yoonjoung Heo and Seoki Lee (2009) shed light on the Theme Park industry’s revenue management (MR) applications and how they work. The authors explain that the theme park industry has great potential for enhancing its revenue by making use of essential RM strategies and techniques. In their study comparing the traditional RM industry such as hotels with that of the RM management of Theme Parks, the findings revealed that customers perceived ‘fairness’ in the RM practice when compared to the traditional RM made use of by the hotel industry. Cindy Yoonjoung Heo and Seoki Lee (2009) The authors suggest the adoption of RM used for Theme Parks because of the great potential to be highly successful. Yooshik Yoon, Dogan Gursoy and Joseph S. Chen enlighten us on the tourism development theory in relation to tourism that is encouraged because of Theme Parks. According to their ...Download file to see next pagesRead More