The Fenwick Arms - Analysis and Recommendations - Example

The Fenwick Arms: Analysis and Recommendations Name     Class Professor Institution City and State Date The Fenwick Arms: Analysis and Recommendations This section the data collected will be analyzed using mean, mode and median. Additionally, there will be an application of correlation coefficient, standard deviation and range for more accurate results. The questionnaire used for data collection was issued to 50 participants. The response rate was high with 49 of them filling and giving back the survey form. The respondents are all regular customers at the Fenwick Arms Pub. The use of these calculative methods will provide the typical value of data presented, which is usually different from the actual value. The importance of using these measures is that they help in determining if the sample is a representation of the actual population. As such, it is best to establish the difference between these techniques. The first group to be analyzed will be the Measures of Central Tendency; mean, mode, and medium. Mean This measure will determine the average amount of money that each customer spends at the Fenwick Arms Pub. The advantage of using this calculation is that it summaries the large number of responses given into a single value. Additionally, averages are important because they reveal the variability that the single variable entails in consideration of the original data. To enhance the understanding of the money spent by each customer that visits the pub and the number of courses they prefer, a mean is calculated by totaling the responses and dividing by the number of respondents. x = ∑÷ n The calculations as shown in Table 1 reveal that the mean amount of money spent is 4829 ÷ 49 = £98.55102041 Table 1: Money Spent Descriptives Money Spent Descriptives Mean 98.55102041 Standard Error 5.834455278 Median 102 Mode 150 Standard Deviation 40.84118694 Sample Variance 1668.002551 Kurtosis -1.011923569 Skewness -0.427617524 Range 139 Minimum 21 Maximum 160 Sum 4829 Count 49 In the calculation of mean in terms of the courses taken or preferred by the customers, the mean is 174 ÷ 49 = 3.5510204081 This data reveals that the average number of courses preferred by the customers is 3.55 Table 2: Number of Courses Descriptives Number of Courses Descriptives Mean 3.5510204081 Standard Error 0.149795084 Median 4 Mode 4 Standard Deviation 1.04856559 Sample Variance 1.099489796 Kurtosis -1.130027796 Skewness -0.199615898 Range 3 Minimum 2 Maximum 5 Sum 180 Count 49 Median The median in an arithmetic calculation refers to the middle value that occurs in an arranged set of data. Considering the values are 49, the median should be the 25th number if arranged in either ascending or descending order. The median for the money spent is £102 while that for number of courses is 4. This measure can be argued to be the most appropriate calculation of the average value in a set of data. The advantage of median calculation is that extreme values do not affect it, although the calculation might take long in data sets that are large. The measure is least likely to be affected by data skewness. Mode This measure refers to the identification of the most frequent value in a set of data. The advantage of this technique is that it is usually most representative because of the commonness of values. The mode in money that customers spend is £150. The same measure for number of courses is £4. The limitation of this technique is the probability of having more than one mode in a set of data, or lacking one. In such cases, the accuracy of the measure as a representative can be argued to be low. Correlation Coefficient This measure reveals the relationship between a set of data. The relationship can either be inverse or lack any relationship in some cases. In the case of Fenwick, the age and money spend was analyzed and calculated. Correlation between age and money spent   Age Money Age 1 Money 0.103733247 1 The correlation was 0.103733247 means that there exists a weak relationship between the ages of the customer and their probability of spending more money at the club. As such, the target market should not be set to be a specific age group. Diversity is advised in this case. After calculation of correlation between the number of courses preferred and the frequency of their visits, it was revealed that the value was -0.05389368. Correlation between number of courses and frequency of visit   Courses Frequency of Visit Courses 1 Frequency of visit -0.05389368 1 The result can be interpreted to mean that the relationship between the two variable is almost non-existent. The manager is advised that the customer’s frequent visits does not affected the number of courses taken for each. Standard Deviation The standard deviation measures the quantity of the data and the amount of variation in the set values. In this case, the research sought to measure the perceptions of the customers at the Fenwick Arms pub and the services that they need improvement on. The standard deviation, in this case, was important in measuring the return on the pub based on the sales made and the performance of the employees. Additionally, the population, who are the customers who frequent the establishment, discussed the aspects that they needed a change in, based on the selection of 50 participants in the research. The standard deviation, in this case, was calculated based on the money spent in the pound by the customers in the pub. As indicated in the table below, the standard deviation is 40.84118694. Table 3: Standard Deviation of Money Spent Money Spent Descriptives Mean 98.55102041 Standard Error 5.834455278 Median 102 Mode 150 Standard Deviation 40.84118694 Sample Variance 1668.002551 Kurtosis -1.011923569 Skewness -0.427617524 Range 139 Minimum 21 Maximum 160 Sum 4829 Count 49 The standard deviation, in this case, notes that for the 49 respondents who answered the questionnaire, it can be noted that they spend around £40 on the meals they have in the pub. This indicates the standard deviation of the study. The table below also indicates the standard deviation of the number of courses that most of the customers preferred, which is 1. Table 4: Standard Deviation Course Descriptives Number of Courses Descriptives Mean 3.673469388 Standard Error 0.149795084 Median 4 Mode 4 Standard Deviation 1.04856559 Sample Variance 1.099489796 Kurtosis -1.130027796 Skewness -0.199615898 Range 3 Minimum 2 Maximum 5 Sum 180 Count 49 Range The range in the analysis of the data describes the measurement of the money spent by the customers in the pub. The table below indicates that the range is £139 as the minimum spent is £21 and the maximum money spent is £160. The range in the money spent is described in the table below. Table 5: Range Indicating Money Spent Money Spent Descriptives Mean 98.55102041 Standard Error 5.834455278 Median 102 Mode 150 Standard Deviation 40.84118694 Sample Variance 1668.002551 Kurtosis -1.011923569 Skewness -0.427617524 Range 139 Minimum 21 Maximum 160 Sum 4829 Count 49 The range in the course descriptive is three as some of the customers order the five and the two-course meals. The range is calculated by subtracting the minimum and the maximum value represented by the population of the customers. The range on the course preferred by the customers is indicated in the table below: Number of Courses Descriptives Mean 3.673469388 Standard Error 0.149795084 Median 4 Mode 4 Standard Deviation 1.04856559 Sample Variance 1.099489796 Kurtosis -1.130027796 Skewness -0.199615898 Range 3 Minimum 2 Maximum 5 Sum 180 Count 49 Table 6: Range on the Course Descriptives Discussion From the raw data collected, it is evident that dining at the Fenwick Arms Pub is influenced by some socio-demographic factors, age being the primary influence. The respondents are individuals ranging between 22 to 36 years. Notably, the differences between the age groups are clear in regards to their food preferences, money spent by the customers, the numbers of courses, how often they visit the pub for a meal and the setting deemed favorable. Evidently, the data collected shows that the younger people spend less in purchasing their food as compared to the older generation. However, some of the respondents aged as young as 22 reported having spent up to £140. The high spending by most people that are aged above 35 years can be attributed to financial stability. This age bracket mostly comprises of individuals who are stable in their careers. The highest amount of money spent according to a 33-year old respondent is £ 160. The number of courses ranges from 1 to 5, and the various respondents showed diverse favorability. Choosing one course over another depends heavily on past experiences of the respondents in dining, the cost of the meals and the services offered in relation to the course preferred. The number of courses in the pub led to an increase in the money spent on meals and, therefore, a person's economic status profoundly influences the type, of course, to choose as depicted from the data collected. The respondents above 30 years old who reported having chosen a 5-course meal included four respondents aged 34, and ages 31, 32 and 36 with one respondent having preferred the 5-course meal. Two respondents who are 22 years preferred the 5-course meal while another two who are aged 23 desired the same. Two respondents aged 27 and 26 also chose the highest meal course provided. The mixture in the age group in relation to the course of meal preferred shows that there are various factors that influence the same such as social status. The frequency of visiting the pub is documented from the ranges 1 to 5, which is the highest. Primarily, visiting once or twice seems common amongst most of the respondents, which frequent visits were having fewer guests recorded. 5 is the highest recorded number of times of visits, and the respondents are not from a particular age group. However, it is essential to note that the large number of individuals who visit the pub for different meals are young adults who are either in colleges or their prime years of their corporate lives. This can be attributed to the substantial relationships most of the young adults have with their peers, which brings about the need to meet in social places such as the Fenwick Arms Pub. The raw data shows that there is a choice for either formal or informal setting in the services offered by the pub. In essence, formal setting depicts a level of sophistication and might be favored by some customers as compared to an informal setting. The type of environment is notably influenced by the economic status because formal is obviously more expensive as compared to casual. 28 respondents account having preferred formal setting as compared to informal. Most of the individuals interviewed have their reason for choosing one over another, and some contributing factors can be pegged on utilitarian or non-utilitarian motives. The pub offers the diverse options of the settings so that they can be able to attract customers regardless of their economic status and social ranking. The preference is not limited to age because amongst the 21 participants who admitted to having adapted to the informal setting include a customer aged 35 years old. The weak correlation between the money spent and the age of customers is evident as there is no specific age group that can be linked to a certain range of the money used in purchasing meals. However, the participants who are much older have a higher ranking in the money spent and one can justify by relating to the fact that most individuals in their 30’s are mostly in their productive years of their careers or businesses. The mean of the money spent is 98. 551020141and it shows the average of the various participants who have been visitors at the Fenwick Arms Pub. The average highlights the lowest spending and the highest spending amongst all the participants. The Fenwick Arms Pub incorporates most of the desirable aspect in a hospitality industry and regardless of age, one is assured of service satisfaction. The prices of meals are not constant, and therefore one can be able to choose the meal preferred depending on their financial ability. The choosing of formal or informal setting by the respondents makes the location suitable for different functions because of the diverse options available. The data is, therefore, essential in guiding a person in making considerations of acquiring the pub's services in regards to meals. Recommendations Based on the research conducted on the customers of Fenwick Arms Pub, the pub needs to make a number of changes in ranging from the services, to style of the setting, signages, and refurbishments among others. The manager of Fenwick has to ensure that the pub depicts a traditional ambience for the customers to attract the locals who would like to identify with such. A change in the style will represent in the services and offers that the hotel has for the customers. The more traditional setting will be advantageous because the number of such pubs has been declining in the recent years (Hakim, 2014, para 2). This change will involve service change and pub refurbishment to achieve ambience of the pub. Additionally, the menu will be altered to accommodate fewer choices that are simpler and more traditional to complement the changes to be made. The manager should ensure that traditional meals such as pickled eggs, ploughman’s lunch, and the steak and ale pie are available. The operations in the pub need to be streamlined in order to help the pub transition successfully into a traditional pub. From the analysis of the information, it can be noted that there are a few matters of concern that stand out in the company. One of the factors is the improvement of the signage that is currently being used in by the pub. The current advertising strategy of the pub is not working to increase business, which is a matter that should be changed to ensure that the right message is sent to the clients who come into the vicinity. The improved signage will also give the pub a new outlook that will increase the traffic of the customers. The improvement in the provision of the services is also a factor to consider that needs to be changed in the operations of the business. Having waiting staff who are well trained in the offering of services is important to ensure that the provision of the services runs smoothly and the customers are satisfied. The uniformity in the provision of the services will help in ensuring that the quality of the services is maintained and that there is uniformity in the provision of the meals and services. Additionally, providing added factors such as the jukebox will give the pub a more traditional theme in the environment. It will also increase the appeal to the customers who prefer listening to the music through the avenue. Having employees who are adequate and well trained in operations in the hospitality department is an important factor that needs to be considered based on the fact that Brian has brought controversy in the management of the pub. Careful selection of the chef should be done to ensure that the customers are given the best and most effective service in the delivery of the services (Lipman, 2013, para.1). Having employees who are willing to work strategically in accordance with the objectives set by the pub management is a factor that is important in ensuring that there is the adequate management of resources available for use by the customers. The attitudes that the employees show is important in ensuring that there is better service provision in the pub as it is rebranded. The employees are also a reflection on the management and the service they offer will influence whether or not the customers will return to the pub. References Hakim, D. 2014. Saving Endangered British Species: The Pub. The New York Times [online]. 16 February. Available at: [accessed 3 June 2015] Lipman, V. 2013. 7 Management Practices that can improve Employee Productivity. Forbes [online] 17 June. Available at: < http://www.forbes.com/sites/victorlipman/2013/06/17/7-management-practices-that-can-improve-employee-productivity/> [Accessed on 3 June 2015] Appendices Appendix 1: Sample Menu Used Chicken Tikka ‘Titan’ Naan £25.99 Oceans’ a Plenty £29.49 Meatball Frenzy £22.99 Gigantic Gammon £19.99 Big Chicken Tikka Banquet £29.49 The Triple Rib Stacker £29.49 Full Monty Mixed Grill £30.49 Chicken Feast £20.99 Read More