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The Gambling Industry in the UK - Research Proposal Example

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The gambling industry is relatively large and diverse where all activities are classified as terrestrial and digital gambling…

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Subject: Finance & Accounting
Type: Research Proposal
Level: Undergraduate
Pages: 25 (6250 words)
Downloads: 0
Author: royalgutkowski

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The paper 'The Gambling Industry in the UK' is a perfect example of a finance and accounting research proposal. The UK's gambling industry is a part of its legal leisure industry and attracts more than 8 million consumers domestically. The gambling industry is relatively large and diverse, where all activities are classified as terrestrial gambling.The Internet has an important role in the development of the digital gambling sector. Besides internal competition between sectors, the industry is facing strong competition from other leisure segments.

UK gambling's competitive environment and overall business environment have been assessed concerning three companies using Porter’s five force model and PEST analysis. Additionally, SWOT analysis has been conducted for each company to determine their competencies and opportunities. Industry analysis is a comprehensive approach and requires undertaking several qualitative and quantitative tools. The qualitative analysis was pursued using PEST, SWOT, and Five Force analysis, but the quantitative analysis was conducted using ratio analysis.

Ratio analysis was considered essential because it helps in establishing an existing relationship between figures of financial character. The quantitative analysis revealed information regarding the firm’s solvency, profitability, and operational efficiency. The information was critically evaluated for addressing ongoing issues, and recommendations have been provided accordingly.The gambling industry comprises various forms of gaming and betting activities where the earnings are represented in gross gaming wins.

Gross gaming win is actually the difference between the amount that has been waged by gamers and the amount that has been paid off as winnings (Vaughan-Williams, 2005). The United Kingdom's gambling industry (UK) can be chiefly classified into terrestrial and remote gambling. Terrestrial gambling is about playing and betting from physical stores, whereas remote gambling is more about online games.

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