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Problem Audit of McDonald's Corporation: European Consumer Perceptions of Health Detriment - Case Study Example

Summary
"Problem Audit of McDonald's Corporation: European Consumer Perceptions of Health Detriment" paper focuses on McDonald's Company which is committed to establishing long-term growth in the European quick-service food market and, to its credit, witnessed a very small recent upsurge of overall sales.  …
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Problem Audit of McDonalds Corporation: European Consumer Perceptions of Health Detriment

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