Problem Audit of McDonald's Corporation: European Consumer Perceptions of Health Detriment - Case Study Example

Add to wishlist

Summary

"Problem Audit of McDonald's Corporation: European Consumer Perceptions of Health Detriment" paper focuses on McDonald's Company which is committed to establishing long-term growth in the European quick-service food market and, to its credit, witnessed a very small recent upsurge of overall sales. …

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER95.2% of users find it useful

Subject: Finance & Accounting
Type: Case Study
Level: Undergraduate
Pages: 5 (1250 words)
Downloads: 0
Author: durgantoney

Extract of sample "Problem Audit of McDonald's Corporation: European Consumer Perceptions of Health Detriment"

Does Audit Regulation Ensure Auditor Independence

s the access to the UK into the european General Market (EEC) and the ratification of the Eighth Company Law Directive on auditor's credentials, the european nations are publicizing themselves with the American thought of auditor independence.... Some opponents think, however, those cultural discrepancies among european nations make the perception of auditor independence a type of casement dressing.... It declared: The accountant should be absolutely detached from financial or other contribution in the success or failure of an activity under audit that no one could ever point an indicting finger, however unfairly, and allege the likelihood of bias (Journal of Accountancy, 1928)....

41 Pages (10250 words) Dissertation

DOES AUDIT REGULATION ENSURE AUDITOR INDEPENDANCE

The Ethics Committee of the International Federation of Accountants has also highlighted the notion of independence as an ethical subject in its principles The objective of the present research is to define the UK auditor's independence in the regulation of audit, the scope of competences and responsibilities of various professionals, and to evaluate who and what can be the best practice in auditor independence.... The writer will define and analyse the concept of auditor independence in the audit regulation and will investigate effectiveness of audit regulation in the current state of UK auditors' independence....

40 Pages (10000 words) Essay

The Perceptions of Consumers on McDonalds

The paper 'The perceptions of Consumers on McDonald's' presents the perceptions of consumers on McDonald's.... Both quantitative and qualitative approaches shall be used in investigating the current topic.... The qualitative style of approach will allow certain flexibility within the study....

17 Pages (4250 words) Research Paper

Ethics and Environmental Policy: McDonald's Corporation

An essay "Ethics and Environmental Policy: mcdonald's corporation" outlines that this work highlights the ethical ramifications for shareholder and stakeholder perceptions, as well as this author's assessment, of how McDonald's conducts its business in terms of environmental policies.... This project will focus on mcdonald's corporation in order to address the organization's probable motives for many of its environmental initiatives.... The likely assumption then, in light of mcdonald's self-assessment, would be that the business entity is securing the interests of its stakeholders and promoting ethical policies regarding environmental protection objectives....

5 Pages (1250 words) Essay

The Obesity Lawsuit Against Mcdonald's

Although the defendants were acquitted of the charges at the subsequent hearings, fundamentally, on the grounds that the plaintiffs could not conclusively prove, that the health hazards arose due only to the consumption of McDonald products, this case sparked off a lot of controversies, regarding the functioning of giant food conglomerates, operating just for the amassment of profits only, to the utter disregard of health, safety and welfare considerations of the consumers and the environment....

4 Pages (1000 words) Case Study

Why Economic Regulation Is Detrimental to Economy

The second has more to do with sociological rather than economic perceptions in that the seemingly endless number of meetings, negotiations, and press releases concerning financial and related markets converged into a commonsense understanding of economic opinion.... The paper "Why Economic Regulation Is Detrimental to Economy" claims liberalization, deregulation, and privatization are welcomed by supporters of the neo-liberal economic agenda to get officials to create an enabling environment for markets and let the private sector supply the social good....

18 Pages (4500 words) Essay

Counter-turbulence Marketing: A Comparative Study on a Large Company and Small Business in Cambridge, UK

This study aims to examine and determine marketing management recognition of and response to economic and a market turbulence by interviewing the senior marketing managers in a purposively selected large company and small business in Cambridge, UK.... ... ... Frontline employees are the closest to the work process and to customers....

40 Pages (10000 words) Dissertation

McDonalds Corporation

The paper ''mcdonald's corporation'' is a great example of a Management essay.... The paper ''mcdonald's corporation'' is a great example of a Management essay.... The paper ''mcdonald's corporation'' is a great example of a Management essay.... trategic Reasons for the Success of mcdonald's ... he key reason for the success of mcdonald's success has always been the people or employees that work in all the various franchises of the business organization across the world (McDonald, 2012; Elbel et al....

8 Pages (2000 words) Essay

Problem Audit of McDonald's Corporation: European Consumer Perceptions of Health Detriment - Case Study Example

Extract of sample "Problem Audit of McDonald's Corporation: European Consumer Perceptions of Health Detriment"

CHECK THESE SAMPLES OF Problem Audit of McDonald's Corporation: European Consumer Perceptions of Health Detriment