Competitive in a Highly Flooded Market of the Kroger Company - Essay Example

Kroger Co. (KR) has managed to remain both competitive in a highly flooded market and maintained a good reputation and exponential sales. One of the major reasons that seem to sustain the business is the innovation exhibited and demonstrated through various interventions. For instance, the firm has several retail chains including Fred Meyer and King Soopers among others that help in reaching a wide market. In response to the paper, the writer has explained credible and truthful facts in the three major areas- Industry conditions, financial, and outlook. A case in point is the assertion that the firm has managed to mitigate competition fronted by the likes of Whole Foods. The above findings were shared by Plunkett (2011) who also noted that KR’s tendency to acquire firms, as was the recent case with Harris Teeter, has solidified the company’s foundation. By engaging in the merger or acquisition of other firms coupled with the never-ending commitment to innovation, KR’s success could be said too long-lasting.
Besides availing facts on the company, the writer has demonstrated impeccable research skills as evidenced by a couple of things. First is the accuracy and clarity of the figures about the company. For instance, Smith (2013) who asserts that the company’s sales have remained ahead of other firms besides Walmart further confirms the reporting of KR’s sales increase. Secondly, the writer was able to provide KR’s share price, which is currently $70. Read More