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Financial Analysis of Business Decision Making: Marks and Spencer Online Store (M& - Coursework Example

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There are two strategic models incorporated within this study like balance score card and strategy map. Balanced score card denotes strategic position of a company from four different…
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Financial Analysis of Business Decision Making: Marks and Spencer Online Store (M&
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Download file to see previous pages Financial perspective is associated with financial outcomes. All these perspectives are collaborated to facilitate long term growth strategy. Marks and Spencer online store has further scope for development. The company needs to be inclined towards quality service, employee productivity and proper allocation of funds. Strategy map indicates that Marks and Spencer should reflect upon value added services so as to retain wide base of loyal customers for longer time period.
This study would be focused on balanced scorecard and strategy map analysis of Marks and Spencer. Marks and Spencer is a multinational retailer which has its headquarters based in London. This organization specializes in home products, luxury food products and clothing. The company was incorporated in 1884 by Thomas Spencer and Michael Marks. Marks and Spencer was initially inclined towards setting up of retail stores but later online platform was also designed. E-commerce has gained significance in recent years and it enables a firm to stay competitive in the market place. There are wide array of online stores that offer fashionable clothes, accessories, shoes, etc. Marks and Spencer possesses different segments in its online store. It can be stated that online store is designed by many fashion retailers. The core value of this firm is its high quality and brand image. In all its product categories, superior quality level is retained. Marks and Spencer is a multi-channel, international retailer having its business operations expanded across the globe. High competitiveness can be witnessed in the retail sector. Online business strategy is adopted by many firms so as to avoid the issue of intense rivalry. This study would highlight two important strategic tools such as strategy map and balanced scorecard. Balanced scorecard will be framed on the basis of financial, customer, internal business process and innovation or learning perspective. Strategy map is formulated based on the ...Download file to see next pagesRead More
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