Starbucks as One of the Strongest Brands - Essay Example

According to Blocher et al. (2012), they also believe that to succeed, you have to align your business activities to the strategy and vision of the organization, improve external and internal communications, as well as monitor organization performance against planned goals. In the last paragraph, the writer elucidates to the reader how the organization overcame its plummeting sales by changing its strategy and deciding what its client would like to experience, how it can evaluate its financial performance and better manage its internal affairs, which were all significant aspects of assessing the performance of an organization (Michelli, 2007).

Some of the things that the writer could have added to the paper to make it more special are discussions on why the sales of Starbucks decreased in 2007 and how they got back up. Some critics also advise that writers should bear in mind that their articles might reach many people from different religions, thus is it also advisable to write from a neutral point of view rather than dwelling on one religion for others to feel recognized too.