Financial Statement Analysis - Essay Example

Burberry on the other hand experienced fluctuating growth in sales. In 2011 it has a growth rate of 17.30%, which increased to 23.71 in 2012. However, it reduced to 7.62% in 2013. In 2014, it increased to 16.57%. Generally, Burberry had a positive growth in sales even though it fluctuates. During each year, it had a higher growth in sales than the industry average, implying that it has a higher performance than other firms in the industry. Burberry had a relatively stable growth in sales. Mulberry had a sharp reduction in sales.

For instance from 68.84% in 2011 to 38.47% in 2012 and to -1.97% in 2013. In 2014, Mulberry experienced a slight increase in growth in sales while Burberry had a higher increase in sales growth. Mulberry had a higher growth in sales in 2011 and 2012 than both the industry and Burberry. In the last two years it had the lowest growth. Burberry had the highest growth in sales in 2013 and 2014 than industry average and Mulberry. Operating activities are the main activities of an entity because they reflect the underlying health of the company.

Operating assets helps the ordinary activities of the company. Net operating assets are the difference between operating current assets and operating current liabilities. Burberry’s growth in NOA increased in 2012 from 19.12% in 2011 to 54.94%. In 2013 it decreased to 34.14%. It further decreased to 28.12% in 2014. In general, growth in NOA showed a downward trend for the company. In the case of Mulberry, it increased tremendously from 25.84% in 2011 to 151.68% in 2012. In 2013 it decreased to 101.

51% while in 2014 it reduced to 44.53%. Although it had a reduction in growth in NOA, Mulberry had a higher growth in NOA than both industry average and Burberry. This implies that the company’s operating activities are more efficient than Burberry’s and other firms in the industry. Burberry, on the other hand, had a higher growth in NOA than